Burst Media released the results of a survey covering the social media preferences, habits and actions of independent web audiences. Conducted in May, the study of 1,453 U.S. online adults aged 18 or older found that three-quarters (76.3%) of respondents visit social media sites such as Facebook, Twitter, LinkedIn and foursquare—though it’s clear that women are more active social media users than men. One-half (49.0%) of female respondents visit social media sites at least a few times per day, versus just one-third (34.0%) of men.
Media
Call-Based Advertising spawns ‘Purchase Intercept Market’.
Explosive growth in call-based advertising, driven in part by mobile proliferation, will lead to major advances in call analytics and call quality, according to a new report by BIA/Kelsey titled, “Call-Based Ads: Eliminating the Unknown From Advertising.”
On Social, Brands use Rewards, Customer Service to foster Loyalty.
While loyalty programs have been popular in the US for years—with the average American consumer belonging to 18 loyalty programs according to loyalty marketing publisher COLLOQUY—whether these members are active is another story.
Getting the Most Out of Facebook Ads.
When General Motors pulled its advertising from Facebook, many took it as an indication that the social network’s ad products didn’t work. But in reality, the pullout tells a different story.
Hispanic Millennials: Active on Social Media, Open to Sharing about Favorite Brands. [INSIGHT]
If your brand is looking to connect with young consumers, social media is the platform for engagement. What are some defining demographic characteristics of Hispanics 18 to 29 who use social media? By Insight Tr3s
Cell Internet Use 2012 [REPORT]
17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.
