Media

Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S. It is the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion–or 15 percent increase–over the $7.3 billion figure reported in the first quarter 2011.

With consumers increasingly turning to mobile devices to access the web, the Interactive Advertising Bureau (IAB) and the IAB Mobile Marketing Center of Excellence announced the launch of “Tap into Mobile,” an online hub featuring an array of resources for optimizing sites for the mobile web.

The IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have joined forces to size the mobile advertising market at global and regional levels. This is the first such initiative by digital advertising trade bodies. Underneath the global figure of $5.3 billion (€3.8 billion) for 2011 are regional shares of: Europe 25.9%; North America 31.4%; Latin America 3.5%; Asia-Pacific 35.9%; Middle East & Africa 3.2%.

B2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback.

Americans believe participation in social media makes them more informed and influential as both consumers and citizens, even as they express clear skepticism about the trustworthiness of the information they find there, according to poll results announced by The Allstate Corporation and National Journal.

By Jorge Mercado – Associate Vice President, Marketing and Communications – Americas / Prisa Digital Another AHAA conference has come and gone and all in all, I feel that Roberto Orci, Horacio Gavilan and the entire team stepped up to the challenge.  There was definitely some headroom made with this year’s conference.  It was great to see some of the familiar faces as well as several new ones.

As of April 2012, 53% of American adults age 65 and older use the internet or email. Though these adults are still less likely than all other age groups to use the internet, the latest data represent the first time that half of seniors are going online. After several years of very little growth among this group, these gains are significant.

Entravision Communications Corporation announced the launch of La Tricolor 103.5 on KPST-FM in Palm Springs, California. The station, which launched last week, is bringing the high energy mix of banda, corrido, norteña, ranchera and emerging Regional Mexican genres to the Coachella Valley region.

Cinelatino will broadcast the presentation of the 2012 Ariel Awards, the highest recognition for film awarded by The Mexican Academy of Film Arts and Sciences (AMCAC, for its Spanish acronym), on Sunday, June 10, at 9pm ET.

Univision Communications Inc. announced at E3 the formation of a new social media communications team expanding Univision’s efforts in driving engagement and discovery in social media.

Millennial Media, Inc. released its Q1 Mobile Mix report, the latest edition of its reliable and widely-sourced report on trends in impressions for mobile devices and mobile operating systems.

The Association of National Advertisers (ANA) strongly opposes Microsoft’s unilateral decision to embed ‘Do Not Track’ functionality in version 10 of its Internet Explorer browser with a default setting in the ‘on’ vs. ‘off’ position.