Media

Auto shoppers have demonstrated a predilection for online research for years, and that behavior is now carrying over into the mobile sphere. A report from Mojiva, a mobile ad network that relied on analysis of its own data, along with a Q1 2012 survey, found that 69% of consumers in the US were interested in researching the purchase or lease of a vehicle using their mobile phone.

A national survey of Hispanic wireless users in the U.S. shows respondents are extremely satisfied with their wireless service, support legislation that would help protect them from paying new multiple or discriminatory taxes on their cell phone bill, are skeptical of government regulation, and widely believe that they get a high level of value out of their cell phone service.

This summer, as the London 2012 Olympic Games unfold, we’ll witness the flight of the “Social Media Butterflies,” digitally savvy moms who crave connection and conversation around major events. Expect these women to be one of the most active and engaging consumer segments as their use of social media often outpaces other demographic and user groups – including the hyper connected members of Gen Y and Gen Z. This is among the key findings from the 2012 Taylor Consumer Engagement Survey: Social Media and the Olympic Games. Available on HispanicCMO.com and HispanicPRpro.com

The AHAA Conference began this week in Miami and I assume you have heard that they have expanded their Board of Directors and added an Advisory Board that include clients, media and research executives, besides just ad agency executives.
They also do not want to call the organization the Association of Hispanic Advertising Agencies, they want to be called AHAA – The Voice of Hispanic Marketing. A new COMPASS! I have high HOPES. This new change will impact the scope and breath of AHAA as we lead into 2013.

Grupo Latino de Radio (GLR) announced the renewal of their agreement with Mexican soccer team Chivas de Guadalajara for the exclusive radio broadcast rights of the team’s home games in the national league for the United States and Canada, until the end of Torneo de Clausura 2016.

As of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption remains steady, as the 15% of online adults who use Twitter is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day. The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.

Consumers are turning to social media and other online sources to socialize their TV-viewing experience, chatting with others about shows, playing games, using check-in services, finding supplemental information and more.

The US is still several years away from seeing a smartphone in every pocket, but the rise of mobile and the fast adoption of smartphones have led to many consumers going everywhere with their very own direct-response tool. With the device, they use calls to action from other media to get more information—and sometimes even make a purchase—immediately, wherever they are.

Univision Radio announced the launch of its new AM radio network, Univision America. The network, which will include radio stations in nine markets across the country, will feature local, national and international news, weather and traffic updates, as well as shows focused on the issues that matter most to Hispanics, including current events, health and family, finances, education, sports, and entertainment.

Brand advocates are consumers who support specific brands and use in-person and online conversations to share their opinions, recommendations and thoughts about a company’s products and services. And brand advocacy is becoming a critical part of the social media marketing mix.

IPO—which set the market value of the social-networking giant at $105 billion—sparked significant discussion on Twitter, blogs and Facebook itself, with more expressions of skepticism than confidence about the stock’s value, according to a report by the Pew Research Center’s Project for Excellence in Journalism.

According to deadline.com, Fox unveiled the first on-air promo for MundoFox, the upcoming Spanish-language broadcast network backed by Fox International Channels and Colombia’s RCN Television Group. By NELLIE ANDREEVA Check out the commercial, CLICK HERE   What do you think?

The Houston Chronicle announced new leadership in the areas of Spanish-language publishing, marketing and communications, naming Alejandro “Alex” Sanchez, as the general manager and publisher of La Voz.