Univision Radio announced the appointment of Cesar Canales as vice president and general manager of the Dallas cluster of Univision Radio stations. Canales will be based in Dallas and will report to Jose Valle, president of Univision Radio.
Media
Mobile Plays an Integral Part in Buying or Leasing a Car. [REPORT]
Mojiva released its quarterly Mojiva Mobile Audience Guide (MAG). The latest version of the guide provides data that reveals the role mobile devices play when consumers are in the market to purchase or lease a new automobile.
Local Social Ad Spending set to Surge.
eMarketer estimates social network ad spending is on a strong growth track, set to climb 43% this year in the US to $3.63 billion. Spending on paid social network ads will reach $5.59 billion by 2014.
Upfronts and Social Networking in NYC! [SOCIAL EXPERIENCE]
I was invited to attend the Fox Hispanic Media and MTV3 Upfronts in NYC. The first thing that went through my mind, a parte de estar super emocionada, was that I had no visual idea of what this experience would be as I had never attended one previously and had no clue.
NBCUniversal 2012-2013 Olympic Programming [UPDATE]
NBCUniversal announced their Spanish-language Olympic coverage in the company’s history, offering more than 173 hours of the upcoming London 2012 Olympic Games on Telemundo, “The U.S. Home of the Olympic Games in Spanish.” Telemundo’s comprehensive coverage will feature marquee disciplines such as boxing, swimming, basketball and soccer, which will be a major broadcast highlight.
Univision announces new Social Experience on Facebook. [UPDATE]
Univision Communications Inc. announced at its Upfront presentation in New York that it will deliver a new integration with Facebook. In the first of a series of social experiences leading up to the launch of UVideos, a new digital network that will include programming from Univision’s portfolio of television networks, Univision will kick-off live chats with its personalities and celebrities through Facebook Platform.
Estrella TV Upfront 2012-2013 Programming [UPDATE]
Estrella TV has unveiled its new for 2012 programming line-up at the broadcast network’s upfront session.

























