Media
TelevisaUnivision and Globo announce Strategic Alliance for Distribution and Co-Production of Fictional Content
TelevisaUnivision and Globo have announced a strategic alliance for distribution and co-production that will involve, initially, three productions in the fiction genre.
Canela.TV premieres “Bocetos”
Canela.TV announced the launch of its first scripted young adult drama series, set in Mexico, Bocetos.
2/3 of Latinas Influencers feel underrepresented in marketing campaigns [REPORT]
SocialPubli announced the release of The Latina Influence 2022 Industry Report, which underlines the key motivations, preferences and behaviors of Latina influencers and content creators.
Live sports are headed to streaming services, and audiences are ready
As audiences continue to increase their streaming consumption, sports are ready to join the ranks of hit programs like Stranger Things, Only Murders in the Building and Obi-Wan Kenobi. And with new streaming-exclusive deals involving the NFL and MLS in play, fans are ready, as more than one-third of U.S. homes now access TV programming strictly through an internet connection1.
Spanish Broadcasting System (SBS) names Kalvort VP of Digital Sales and Strategy at Digidea
Spanish Broadcasting System, Inc, (SBS), names Dara Kalvort as the VP of Digital Sales and Strategy for the new Pure Play Digital Department, Digidea. Last month, SBS announced its entrance into the world of digital marketing solutions with the launch of its newly created pure-play digital marketing department, DigIdea, Digital Marketing Solutions.
Mason adds additional duties as VP General Manager of SBS Chicago Radio Station
Spanish Broadcasting System, Inc. announced that Maire Mason, VP General Manager of New York properties, WSKQ-FM & WPAT FM was named VP General Manager of Chicago’s WLEY-FM. In this additional role, Maire will be responsible for leading a team of sales managers and salespeople, overseeing all operations, and developing an infrastructure that will support & optimize revenue.
Digital Makes The AM/FM Radio Plan Better And Vice Versa
New research from Nielsen shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media. Some of the largest studies ever conducted on advertising effectiveness have found as the number of media platforms utilized increases, effectiveness and sales effect grow. By Pierre Bouvard
¡PONLE CANELA! launches on Canela.TV
Canela.TV announced the launch of its original Spanish-language entertainment news show ¡PONLE CANELA!.
Viral Trend in Global Marketing
Researchers at Hilton College identified a new, viral marketing trend when the hard seltzer industry experienced a massive, unexpected boost.
Entravision Announces Exclusive Network Representation of “El Show de Erazno y La Chokolata”
Entravision announced the Company’s radio network will have exclusive network representation of “El Show de Erazno y La Chokolata”, effective January 12, 2023. Through this representation, the show, which originated on Entravision, airs on 97 radio stations across the United States, representing 64% of the U.S. Hispanic population. Entravision airs the Erzano y Chokolata show in Los Angeles, El Centro, Palm Springs, Monterey, Stockton, Modesto, Sacramento, Reno, Las Vegas, Phoenix, Albuquerque, Denver, Aspen, El Paso, and McAllen.
RICA FAMOSA LATINA back at Estrella Media
The drama is back! Rica Famosa Latina – the fan-favorite, gossip-driving reality series – returns to EstrellaTV for a sixth season.
The Role of Alternative Social Media in the News and Information Environment [REPORT]
Free speech ideals, heated political themes prevail on these sites, which draw praise from their users and skepticism from other Americans
Social currency: How much is a World Cup influencer worth?
The 2022 FIFA World Cup—a month-long football marathon featuring 64 matches—will attract an estimated 5 billion viewers worldwide1. And the reach of the World Cup extends far beyond the field, with team and player updates, predictions and other content taking over screens and, increasingly, social feeds in the months surrounding the event.
Broadcasters Foundation of America Delivers Emergency Aid to Radio & TV Colleagues in Puerto Rico, Florida, and the Carolinas
The Broadcasters Foundation of America is providing emergency aid to qualifying colleagues in the radio and TV industry who have been personally hit hard by Hurricanes Fiona and Ian. So far, requests have come in from individuals who work at Spanish Broadcasting System, America CV Station Group, Telemundo, and Univision, with the first of those checks going out to qualifying individuals this week!
Spanish Broadcasting System to migrate onto AdsWizz’s technology stack
Spanish Broadcasting System (SBS) Inc. announces AdsWizz Inc. as the exclusive programmatic sales representative of SBS’s Hispanic audio inventory.
Viewers Looking Forward to World Cup Despite Controversy [REPORT]
These controversies, however, do not appear to have diminished fans' interest in the quadrennial event, especially here in the U.S., with athletes returning to the tournament after failing to qualify in 2018. This, along with an overall increase in interest in soccer in the U.S., will likely result in strong viewership.
The 2022 LDC Latino in Media Report [REPORT]
Economically, U.S. Latinos are a powerful driving force in the success of the American economy, second only to the Anglo cohort.
Hardships and Wealth Disparities Across Hispanic Groups
Half of Hispanics of Dominican and Salvadoran origin in the United States experienced material hardship in 2020, according to recently released U.S. Census Bureau data
Luis Jimenez returns to New York Radio
“El Show de Luis Jimenez” returns October 1st from 11 AM to 3 PM EST
Canela Media to premiere “Mi Vida”
Canela Media announced its original project, “Mi Vida,” a new docu-series featuring celebrities’ firsthand accounts of their lives, to premiere on November 10th. The exclusive Canela Original series will feature ten, self-contained episodes profiling Latino celebrities who have become household names, known across multiple generations.
