Media

In addition to the already announced programming on Monday, May 14, Telemundo Media closed deals for three additional new shows: reality competition series “La Boda de tus Sueños!” – working title (Let’s Get Married!) and “La Voz: Niños” (The Voice: Kids) and an entertainment special “Todos Somos Heroes” (We Are All Heroes), boosting its original programming hours to nearly 900 hours, an increase of more than 40 percent in new content.

Univision Communications Inc. is unveiling its 2012-2013 programming line-up and several new digital content initiatives.

Tr3´s: MTV, Música y Más announced the launch of its talent competition for aspiring Latino artists with Dame Un Break presented by Wendy’s. Up-and-coming Latin music acts will battle it out for viewer votes on Tr3s’ Latin Music Channel, powered by Ourstage.com for a shot at stardom.

In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan –

GolTV will broadcast the upcoming Brasilierão season, kicking-off on May 19 with Sport Recife vs Flamengo at 5:30 p.m. ET. Featuring Brazil’s top 20 teams and top stars such as Neymar, Lucas, Liedson, and Ganso, the league has seen a resurgence as the booming Brazilian economy has allowed teams to retain many of the nation’s top players to play on home soil.

The maturation of the mobile phone market has put a powerful shopping tool in the hands of an ever-growing number of consumers. And recent research shows that they are taking full advantage of it.

Social media is fundamentally changing the way engaged viewers are watching and talking about their favorite programs. No longer content to watch shows passively, viewers are taking to social networks to get recommendations and share their own opinions on programs, making the digital realm the new host of “watercooler” discussions.

Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.

It was necessary to write last year’s op-ed piece since I felt after working with AHAA for fifteen years, the momentum and directionality of our Industry’s trade-marketing association did not represent the needs or that it was not a compass for our Industry. 

A recent Nielsen survey of U.S. smartphone owners who report using their mobile phones while shopping in a store, indicates that consumers use their phones differently depending on the type of store.

Univision Communications Inc. and AT&T announced a multi-year, multi-platform content agreement to deliver Univision content across all of AT&T’s platforms, including U-verse® TV, online, smartphones and tablets.

Univision Communications Inc. announced the appointment of Juan Carlos Rodriguez as president of Univision Deportes. Rodriguez will lead Univision’s sports division across all platforms. He will report to Cesar Conde, president of Univision Networks.

Time Warner Cable Sports unveiled launch plans for the company’s two new regional sports networks debuting on October 1, 2012 to serve Southern California-area sports fans. The networks, branded Time Warner Cable SportsNet and Time Warner Cable Deportes, will deliver comprehensive sports information, complementing a year-round schedule of more than 120 live sports events as the new exclusive local homes of the Los Angeles Lakers, LA Galaxy and Los Angeles Sparks.

nuvoTV announced a programming partnership with NBC News’ Peacock Productions to spotlight the critical role of Latinos in the upcoming 2012 presidential election and the challenging issues important to Latino voters.