Media

Telemundo Media announced today a multimillion dollar investment across its owned and operated stations. To support this investment in local operations, Manuel Abud, President of the Telemundo Station Group, named new general managers in three key markets: Celia Chavez was named President and General Manager of Telemundo KVEA-Los Angeles, Jose Cancela was named President and General Manager of Telemundo WKAQ-Puerto Rico, and Jorge Carballo was named President and General Manager of Telemundo WSCV-Miami.

National Latino Broadcasting, LLC (NLB) announced the launch of Latin GRAMMY En Vivo, a daily show airing on SiriusXM EN VIVO channel 147. Hosted by industry veteran Kike Posada, Latin GRAMMY En Vivo is jointly produced by NLB and The Latin Recording Academy, the non-profit organization that recognizes excellence in the recorded arts and sciences through its annual Latin GRAMMY Awards.

The Mobile Marketing Association (MMA) announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging.

In March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. Consumers purchasing new phones picked smartphones more often, and among smartphone owners Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS.

The rapid adoption of cell phones and, especially, the spread of internet-connected smartphones are changing people’s communications with others and their relationships with information. Users’ ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information seekers and problem solvers.

A Commitment to RAdioLearn about the various ways advertisers utilize radio to engage consumers in the new “Commitment to Radio” brochure. This compilation of advertiser success stories, including industry-driven activities, demonstrates why radio works for advertisers. Read about radio’s passion, connection, effectiveness, and evolution.

As the worldwide social network audience soars well past 1 billion people, marketers are tackling the difficult task of coordinating their social media marketing efforts on a global scale.