The recently launched SuperGol, a fast-paced, one-hour daily Spanish soccer show targeting young Latinos, scored its 25th affiliate. The show started on KWKW ESPN Deportes Los Angeles in order to meet the growing demand of US-born Latinos. Due to strong listener response, Lotus Communications Corp. decided to take it national.
Sports
A Growing Market for Mixed Martial Arts. [INSIGHT]
The sport of mixed martial arts, more commonly known as MMA, has experienced tremendous growth in its fan base particularly among the Hispanic Millennial demo. Since it’s introduction in 1993, the most famous MMA organizations have exploded and evolved into an empire of pay-per-view fights and large arena events, as well as a lifestyle industry, complete with clothing lines, fighter appearances and dramatic rivalries. Its most famous Latino star is Mexican-American fighter Cain Velasquez. With pride for their humble roots and Hispanic heritage, Velasquez and other Hispanic fighters have helped boost support from the growing Hispanic Millennial populace.
Latinos Enjoying Más Football. [INSIGHT]
Latinos are the fastest growing fan segment of the football market. That’s right football, not fútbol. Although there are plenty of soccer-centric U.S. Latino sports fans, American football is growing in popularity among Hispanic Millennials. BY Tr3s Insights
