Sports

NAPA AUTO PARTS announced their latest partnership with Jorge Ramos, sports commentator for ESPN Deportes.

Twenty years ago, Buenos Aires-born soccer commentator Andrés Cantor had a vision. Although soccer’s appeal in the United States had been through its ups and downs since the 1970s, Cantor was convinced the sport had nowhere to go but up. The 1994 FIFA World Cup, the biggest soccer tournament on Planet Earth, had been awarded to the U.S. At the same time, growth of the U.S. Hispanic population-and its interest in soccer-had set the stage for domestic marketing and advertising opportunities. Still, attracting sponsors and dollars to coverage focused on U.S. audiences was far from an easy task.

Super Bowl XLVII ranks as the most-viewed show on record among Hispanic Americans reaching a total audience of 17.7 million Hispanic viewers, based on Nielsen demographic data (available since 1994). In addition, Super Bowls rank as the top five and six of the top seven most-viewed shows among Hispanic Americans.

As Americans get ready to watch the big game, today’s football fans are constantly connected, keeping up with their favorite teams online and on mobile–often while watching TV. After crunching the numbers from Nielsen’s cross-platform measurements, here’s how media come together in living rooms across the U.S. to complete the Super Bowl experience.

Univision Deportes and ESPN have formalized an alliance to increase the reach of the Mexican National Soccer Team (nicknamed “El Tri”) in the U.S. The agreement grants ESPN’s English-language networks and digital platforms the media rights to Mexico’s home FIFA World Cup qualifying matches and international friendlies. The English-language coverage will complement Univision’s Spanish-language coverage of the Mexican Team on broadcast, cable and interactive platforms.

ESPN Deportes will also carry the entire series on ESPN Deportes +, the Spanish-language programming extension of ESPN3.