The NPD Group, Inc. studies show that the sales of sports footwear have always peaked during the months of high-profile sporting events. Over the past four years, basketball footwear sales increased in February, the month of the NBA Basketball All Star game, and they also grew in August (back-to-school) and December (holiday).
Sports
Most (72%) Global Citizens plan to Watch Olympics. [INSIGHT]
As the world waits anxiously for the start of the 2012 Summer Olympic Games in London, England, a new survey indicates that almost three quarters (72%) of residents of 24 countries plan to watch at least some part of the events this year.
London 2012 Olympic Games in Spanish start today!
Telemundo Media, “The U.S. Home of the Olympic Games in Spanish,” announced its programming plans for the kick-off of its London 2012 Olympic Games coverage starting on Thursday, July 26 at 6:30 A.M. ET.
Summer Olympics openers draw Big Crowds & Advertising Dollars
With the 2012 Summer Olympics set to kick off this Friday with the opening ceremony in London, Nielsen took a look back at past years’ festivities to see how they measured up.
Comcast’s Xfinity TV brings NBCUniversal’s coverage of 2012 London Summer Olympic Games.
omcast’s Xfinity TV, in agreement with NBCUniversal, announced a multiplatform content offering for NBCUniversal’s coverage of the London 2012 Olympic Games to commence on Wednesday, July 25 through Sunday, August 12.
Telemundo & Coca-Cola partner on the London 2012 Olympics.
Telemundo Media announced that it has signed a multimillion dollar partnership with Coca-Cola North America anchored on the theme, “Luchando Juntos” (Fighting the Good Fight), celebrating the American dream and timed to the upcoming London 2012 Olympic Games.
The Wait for the FIFA World Cup is Halfway Over
An important milestone was reached a few weeks back: the 2014 FIFA World Cup is now less than two years away. As the World Cup’s Spanish-language home since 1970, Univision Deportes is thrilled to once again be broadcasting the biggest soccer tournament in the world. By Carlos Deschapelles, Senior Vice President, Univision Sports Sales
GLR launches ‘Rumbo a Brasil’.
GLR Networks announced the launch of “Rumbo a Brasil”, a short format feature around the greatest event in soccer that will be available for network of affiliated stations and advertisers starting Q4 2012. These three minute segments will air three times a day Monday to Friday until the end of the 2014 World-cup.
Sports Fans go Digital to get their Post-Game Fix.
Much as radio and TV transformed the sports fan experience when they came along, digital technology is doing so today. “In the on-demand era, people expect to get their dose of sports whenever the mood strikes them,” said a new eMarketer report, “Sports Fans Online: Examining the Digital Element of the Total Fan Experience.” “Digital channels provide much of the content that surrounds the games and extend fans’ enjoyment of sports.”
How Digital will the London Olympics be?
More than 4 billion people are expected to watch the London Olympics. With video content migrating rapidly to non-TV platforms, it’s likely that at least 1 billion will view events, get updates and check results on digital devices, including PCs, mobile phones and tablets. Billions more will follow and discuss the action on social media.
