Presenting a new programming line-up tailored for its influential young, Hispanic millenial audience, mun2 General Manager Diana Mogollon revealed a slate of original series featuring dynamic personalities, sports and music at its 2013/2014 cable upfront press conference in New York.
Television
Divided Viewing: Second Screens Vying for TV Viewers’ Attention.
According to The NPD Group nearly all (88 percent) U.S. households own at least one device that can be used as a second screen, with 87 percent of U.S. entertainment consumers reported to be using at least one second-screen device while watching television. These multitasking consumers are splitting their attention between their televisions and their laptops, tablets, smartphones, and other second-screen devices.
Vme announces 2013 Upfront on May 15th in NYC.
Vme will host its 2013 upfront on May 15th from 3:00pm – 5:00pm at the Instituto Cervantes in New York. Showcasing its exclusive content, Vme will highlight its programming that reaches the entire Hispanic family – adults, women, men, youth and kids.
CNN Latino expands in Key Markets.
CNN Latino is expanding to New York, Orlando, Tampa and Phoenix, it was announced by Cynthia Hudson, senior vice president and general manager of CNN en Espanol and Hispanic Strategy for CNN/U.S. With the addition of these four new markets to its existing presence in Los Angeles, CNN Latino programming will now be available in markets that represent about a quarter of U.S. Hispanic Households.
MundoFox begins New York production of ‘Minuto Para Ganar’
MundoFox announced that production of the anticipated second season of hit game show “Minuto Para Ganar” has begun in New York City.
