Television

Maggiore-Escribano promoted to SVP – Integrated Marketing Solutions at Telemundo Media.

In this role, Escribano will lead the marketing and network sales teams in maximizing integrated marketing solutions to drive revenue across the organization. She will oversee the development and implementation of strategic marketing initiatives for clients across Telemundo Media assets

NUVOtv 2013 Upfront Plans.

NUVOtv announced that it will hold its 2013 Upfront presentation at the Edison Ballroom in New York City on the evening of Wednesday, May 15.

Univision names new news, lifestyle and entertainment network – – – Fusion Network.

ABC and Univision announced their joint venture news and lifestyle network for U.S. Hispanics will be called Fusion. The media service launches in the second half of 2013.

TV is no longer simply a Device – It’s an Experience.

For the last 18 years or so, the innovation in the advertising industry has come from the Internet. There is absolutely no debating this fact. During this period, some proclaimed the death of television, but that was myopic. Television has not died. As a matter of fact, the money going into TV advertising continues to rise, CPMs continue to increase, and TV is still the basis for most water-cooler discussions. If anything, the Internet has made some TV shows stronger hits by being a forum for viewers to share opinions on their favorite shows. TV is not dead, but it is most certainly evolving.

Uva joins NBCUniversal.

Former Univision CEO Joe Uva has joined NBCUniversal as chairman of Hispanic Enterprises and Content, Telemundo Media and mun2.

Pray promoted to Executive VP of Network Sales at Univision.

Univision Communications Inc. announced the promotion of Trisha Pray to executive vice president of Network Sales, effective immediately. She will continue to be based in New York and will report to Keith Turner, president of Sales and Marketing for Univision Communications Inc.

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