Television
‘NBCU LAUNCH’ forges partnership with Telemundo
NBCU LAUNCH, the umbrella brand that houses the comprehensive diversity, equity and inclusion efforts across NBCU’s television portfolio, has forged a new partnership with Telemundo to increase the number of Hispanic female directors in scripted television.
Canela Media names Jerry Leo New Chief Content Officer
Canela Media announced a new appointment to its executive team, naming Jerry Leo as Chief Content Officer. In this newly created role, Leo will be responsible for driving a strategic and systematic approach to content strategy from advanced planning, programming, production, and distribution across all Canela Media platforms including Canela TV and Canela Music.
Hispanic Audiences Value Local Broadcast TV [REPORTS]
Among Hispanic adults 18+, television (broadcast & cable) had the highest reach of ad supported platforms, with 70.1% reached in one day. Advertisers can reach the majority of this audience with just broadcast TV, a 69.7% reach. Cable came in at 57.7% and was closely followed by social media (56.0%) and streaming programs on TV with advertising (55.0%).
Comcast Advertising and VideoAmp Announce Deal to Integrate Comcast Data into VideoAmp’s Cross-Platform Measurement Solution
Comcast Advertising, a division of Comcast, and VideoAmp, a media measurement and optimization software company, announced that VideoAmp will license and incorporate aggregated viewership data from the Comcast footprint into its currency grade measurement.
Telemundo starts production of “HASTA QUE LA PLATA NOS SEPARE”
Telemundo confirmed the official start of production and cast for the new version of hit Colombian telenovela Hasta que la Plata Nos Separe (Til Money Do Us Part) an RCN Television production for Telemundo.
‘Shades of Beauty’ Premieres on LATV Redefining Beauty Content
This Black History Month, Latino Alternative TV (LATV) will be premiering its original Afro-Latina-led beauty series, Shades of Beauty on Friday, February 18th at 7:30pm ET. The series, hosted by Simone Mariposa and Yoe Apolinario, will focus on appropriately framing public perception of beauty to better understand its place in our culture and provide viewers with a sense of agency over their expression.
Telemundo’s TPLUS expands programming slate to premiere on Peacock
NBCUniversal Telemundo Enterprises announced new shows under its Tplus content brand coming to Peacock, including Madres. Amor y Vida, La Verdad, and Los Relojes de Diablo.
Telemundo Studios unveils original production slate for 2022 -2023
Telemundo Studios, the scripted production unit of NBCUniversal Telemundo Enterprises, revealed its slate of original productions set to begin filming in 2022 and 2023.
Shammas named President and GM of Univision Atlanta and Univision Raleigh
Univision announced the appointment of Ivan Shammas as President and General Manager of Univision Atlanta, Georgia, and Univision Raleigh, North Carolina, effective immediately
Telemundo surrounds Super Bowl LVI coverage
Telemundo surrounds Super Bowl LVI with comprehensive, multiplatform coverage from Los Angeles leading up to the exclusive, Spanish-language presentation of Super Bowl LVI featuring the Los Angeles Rams and the Cincinnati Bengals on Sunday, Feb. 13 on Telemundo and Universo, and streamed on TelemundoDeportes.com and the Telemundo Deportes app.
Kanal D presents “CONFLICTOS DE FAMILIA”
Kanal D Drama presents, exclusively and for the first time in the U.S., the family drama, ‘Conflictos de Familia’. The series will debut in the United States on the Kanal D Drama linear channel and app on February 22. A virtual premiere will be presented exclusively on Facebook on Saturday, February 19.
Rooms with a view: Multiple-set TV households provide an array of access and choice for content-hungry viewers
In the 1985 film Back to the Future, there’s a line in one of the scenes that takes place in 1955 where Marty McFly tells his grandmother that his family has two TVs. As he’s referring to his life in 1985, his grandmother quickly dismisses him, saying that “nobody has two television sets.”
In a breakthrough year for content, multicultural audiences crown ‘Cocomelon’ and ‘Moana’ among the most streamed titles ever
It’s this type of content that engaged audiences in 2021, as we take a deeper dive into Nielsen’s recently released Streaming Unwrapped 2021 data.
TelevisaUnivision Announces Univision Ad Sales Executive Appointments
TelevisaUnivision Inc. announced the hiring of new talent to join Univision’s ad sales team. The company welcomes Rob McGovern, Senior Vice President of Multimedia Sales, and Richard Bertodatti, Senior Vice President of Multimedia and Audience Sales who will report to John Kozack, Executive Vice President of Multimedia Sales.
Behind Billions of Lost TV Impressions
How the Nielsen audience undercount took nearly 30 billion ad impressions out of the TV marketplace. [Hispanic & Black audiences impacted the most]
2022 Latin America Music Awards to air on Telemundo
The star-studded event will pay tribute to today’s most influential and iconic Latin artists as voted by music fans in the tradition of the “American Music Awards,” the world’s largest fan-voted award show. Nominees to the coveted event will be announced on Thursday, March 3, 2022.
Though On-Screen Diversity is Improving, Latinx Viewers Demand Better Representation
Two-thirds (64%) of Latinx consumers surveyed feel the media plays a big role in helping change stereotypes and negative opinions different groups have of each other.
Streaming grew its audience in 2021; Drama, reality and kids’ programming lead the content wars
Fueled by significant increases in connectivity and appealing content across an ever-widening array of platforms, streaming services capitalized throughout the year on consumers’ growing appetite for over-the-top video content. In total, Americans streamed almost 15 million years’ worth of content in 2021. Despite the myriad options across the streaming landscape, consumers were most drawn to a few stand-outs, some of which simultaneously introduced audiences to content not focused on the U.S., such as the Great British Baking Show, Squid Game and Luca.
Michael Schwimmer joins Univision
Univision Communications, Inc. announced that Michael Schwimmer is joining the company as President, Global Platform Strategy and Revenue. The newly created executive position complements Univision’s redesigned corporate leadership structure ahead of the close of Univision’s previously announced combination with Televisa.
EstrellaTV premiers MasterChef Latinos
EstrellaTV will premiere the original cooking competition series MasterChef Latinos on Thursday, February 10, with weekly two-hour episodes airing at 8 p.m./7 p.m. CT.
