Television
5 Benefits of CTV Advertising
CTV advertising is without a doubt one of the best channels to target advertisements to users who are more apt to show interest in your product or service. It reaches wide audiences and allows for precise targeting. Below are five reasons why you should leverage this channel opportunity today.
ESTRELLATV launches `CINE ESTRELLATV’ and `CINE DE FAMILIA’
EstrellaTV kicks off its summer weekend programming with the debut of two Sunday movie series, Cine EstrellaTV starting this Sunday, May 28 at 9 p.m./8 p.m. CT, and Cine de Familia, on Sunday, June 4 at 9 p.m./8 p.m. CT. The series will continue on Sundays throughout the summer, with Cine de Familia on the first Sunday of every month, and Cine EstrellaTV on all other Sundays.
Jesus Lara To Lead Radio and TV at TelevisaUnivision
In January 2017, he joined what was then Univision Communications as GM of Digital, Content and Entertainment for its radio division. Today, he's President of Radio for TelevisaUnivision, overseeing what is branded as the Uforia Audio Network.
FUSE MEDIA partners with LA Latino International Film Festival
Fuse Media announced its partnership with the Los Angeles Latino International Film Festival (LALIFF) which will provide viewers of its FAST channel Latino Vibes with exclusive access to premium Latino content.
International Stars join Telemundo’s ‘LA COPA ES NUESTRA’ campaign ahead of FIFA Women’s World Cup Australia & New Zealand 2023 [VIDEO]
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, released a star-studded TV spot as part of its marketing campaign “La Copa Es Nuestra / The Cup is Ours,” featuring World Cup champion Alex Morgan, forward for the United States Women's National Soccer Team; rising star Linda Caicedo, forward for the Colombia Women's National Team; Barcelona’s and Spain’s all-time top scorer Jennifer Hermoso, forward for the Spain Women’s National Team; and Argentine star goalkeeper Vanina Correa.
Influential Latino film director León Ichaso passes in L. A.
León Ichaso, the Latino film director who had a hand in the influential television series “Miami Vice,” passed away yesterday in Los Angeles, CA., where he lived.
Canela Media enters into Co-production Deal with Hemisphere Media Group
Canela Media announced an exclusive two-year partnership with Hemisphere Media Group, Inc. The partnership aims to co-produce original films in 2023 and 2024.
Telemundo NBCUniversal 2023-24 Multiplatform Programming Line-up
Telemundo / NBCUniversal Telemundo Enterprises revealed its upcoming 2023-24 multiplatform programming lineup, featuring powerful offerings across entertainment, news, and sports content, as well as new details for Tplus productions on Peacock. At its upfront presentation next week, the network will invite brands to “Come With Us” as Telemundo and NBCUniversal celebrate Latinos, and welcome marketers to activate in recognizing their vibrancy, diversity, and far reaching influence in American culture.
Estrllaa Media Showcasing 2023 UPFRONT VIRTUAL PRESENTATION
Estrella Media said it has become a growth leader in Spanish-language Free Ad-supported Streaming Television (FAST) programming. The company's double-digit year-over-year growth was central to its 2023 IAB NewFronts and Upfront presentations.
Quality of Spanish-Language and International TV Content is Key
The new report finds 76% of Latinx TV content viewers subscribe to at least one SVOD service, compared to 67% of consumers overall. When considering password-sharing and promotional bundles, over 8 in 10 Latinx have access to at least one SVOD. Netflix, Amazon Prime, Disney+, Peacock, and HBO Max top the list of most popular subscription streaming services among Latinx, with over half having access to each.
Canela Media announces Canela Connect
Canela Media announced its plans for the coming year at the 2023 IAB NewFronts which included the roll out of Canela Connect, a proprietary data solution for advertisers, and the evolution of Canela Studios’ content strategy, that will include over 2,000 hours of original content for 2023-24.
Estrella Media Executives present at IAB NewFronts
Estrella Media key executives presented a panel discussion “The Hispanic Digital Opportunity: Estrella Media’s Solution” at the 2023 IAB NewFronts in New York. The presentation was in-person and streamed live. The presentation will be available at EstrellaMedia.com on May 9.
NUESTRA.TV launches “BUEN PROVECHO BY LATINA APPROVED”
Latina entrepreneurs, influencers, and best friends Tania Torres and Liliana Becerra take viewers through a tour of the best Latin-centric eateries in "Buen Provecho by Latina Approved," a new original reality road trip series now streaming on Nuestra.TV.
ESTRELLATV unveils New Programming Line Up
EstrellaTV has announced the following changes to the Monday through Friday national program schedule, beginning Monday, April 24.
New Season on PBS KIDS – Engaging new characters and innovative bilingual texting initiative deepen reach and impact on families
Cyberchase, the multiple Emmy-winning math and environmental literacy series for kids ages 6-8, returns for a new season beginning Friday, April 21 during “PBS KIDS Family Night” at 7 p.m. ET and streaming free on PBS KIDS in honor of Earth Day (April 22). Season 14 will feature four fresh environment-themed adventures and free interactive STEM resources for families, all available in English and Spanish.
Nielsen Receives MRC Accreditation for its National TV Audience Measurement Service
Nielsen announced that it has met the Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only TV audience measurement provider to be accredited by the MRC.
Sally Ramirez named SVP of News for NBC, & Telemundo in Chicago
Sally Ramirez has been named Senior Vice President of News for NBC Chicago / WMAQ and Telemundo Chicago / WSNS, a newly created role leading news operations for the NBC and Telemundo owned stations that serve the region’s English- and Spanish-speaking audiences.
Estrella Media announces formation of EMAS Commercial Sales Team
Estrella Media has announced the formation of its EMAS (Estrella Media Advertising Solutions) integrated commercial sales team. The EMAS team will represent a suite of leading media networks in the U.S. marketplace for broadcast (TV and radio) and digital advertising opportunities. Companies represented are Estrella Media, beIN SPORTS, and Hemisphere Media.
Estrella Media announces Executive promotions
Estrella Media has promoted Said Garcia Solis to Content Director for Que Buena Los Angeles radio, and Ana Laura Suarez to Director of Programming, EstrellaTV. Garcia adds the new title to his current role as Producer and on-air talent for the top-rated Don Cheto Al Aire morning show. Suarez was most recently Senior Director of Marketing. Both report to Enrique Guillen, Chief Content Officer.
HITN Celebrates Earth Day All Month Long in April
HITN and Edye expand Earth Day celebrations all throughout the month of April with the Festival de la Tierra to emphasize the importance of caring for our Earth and its inhabitants. The special event will include specifically selected content featuring the awe-inspiring beauty of nature.
