News
Fall 2022 Fortune/Deloitte CEO Survey [REPORT]
Once again CEOs offer a contrarian view by remaining moderately optimistic about their company outlook
Havas Media Group North America launches Multicultural Media Practice
Havas Media Group (HMG) North America has announced the full U.S. rollout of its specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers. The agency has appointed Anabela Bonuccelli, EVP Portfolio Lead to oversee the practice in the U.S.
Asians Not Impressed with Brand Marketing/Advertising Outreach
Horowitz Research findings from FOCUS Asian: State of Consumer Engagement 2022 study reveals that only 34% of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45%) and Latinx (44%) counterparts to feel this way.
ANA ANNOUNCES 2022 MULTICULTURAL EXCELLENCE AWARD WINNERS
The Human Rights Foundation and its agency TAXI (a VMLY&R company) won the Best in Show award in the 2022 ANA Multicultural Excellence Awards competition for the campaign “Uncomfortable Truth.”
AM/FM Radio Still Dominates when Reaching U.S. Hispanics, Offers Unmatched Value to Advertisers [REPORT]
A new analysis from Nielsen looks at the rapidly evolving and expanding audio media landscape, inclusive of terrestrial (AM/FM) radio, streaming audio platforms and podcasting. While the increased enthusiasm and listenership of the newer digital audio formats have consumed much of the marketing and advertising industry’s attention, the findings show AM/FM radio still dominates the audio landscape. These data serve as a powerful reminder to advertisers of the unique value radio brings to their media strategies and channel mixes.
Why bad strategy is a ‘social contagion’
Business leaders often misunderstand the actual meaning of strategy, Richard Rumelt argues in his new book, The Crux: How Leaders Become Strategists (Public Affairs, May 2022). In this episode of the Inside the Strategy Room podcast, the long-time professor at the UCLA Anderson School of Management and former president of the Strategic Management Society talks with McKinsey senior partner Yuval Atsmon about the parallels between mountain climbing and strategy, the difficulty in committing to choices, and strategy sessions as “success theater.” This is an edited transcript of the discussion. For more conversations on the strategy issues that matter, follow the series on your preferred podcast platform.
Radios or Mobile Devices? – U.S. Audio Consumption By Age
For many young people, a “traditional radio receiver” translates to an in-car radio versus a mobile device, which they probably have been carrying with them for years. Those in the older demos have a lifetime of listening and a full range of traditional radio hardware that may come to mind: radios in stereo cabinets, tabletop radios, clock radios, boomboxes, or Walkmen. It’s no wonder we see such dramatic differences by age.
Macro-economic outlook for brands in the era of uncertainty
The world is currently a volatile, uncertain place, with war in Ukraine, the tail-end of COVID, and galloping interest and inflation rates causing high levels of media and consumer anxiety. But the overwhelming factor affecting the global economy is rising U.S. interest rates, which the Federal Reserve has increased by 0.75% – an unprecedented three times in a row – in recent months, to stave off inflation. Higher U.S. rates cause ripple-out hikes in interest rates in countries around the world. In 2022, this has led the dollar to strengthen and major currencies to weaken, including the Euro, the Yen, and the pound.
Healthy Holiday Sales as Consumers Navigate Economic Headwinds
Holiday spending is expected to be healthy even with recent inflationary challenges, as the National Retail Federation forecast that holiday retail sales during November and December will grow between 6% and 8% over 2021 to between $942.6 billion and $960.4 billion. Last year’s holiday sales grew 13.5% over 2020 and totaled $889.3 billion, shattering previous records. Holiday retail sales have averaged an increase of 4.9% over the past 10 years, with pandemic spending in recent years accounting for considerable gains.
Inclusive marketing is just better marketing
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin, Vice-President, Global Media at Beam Suntory, and WFA’s Global Diversity Ambassador. His book, Inclusive Marketing: Why Representation Matters to Your Customers and Your Brand is out now.
Telemundo Deportes announces Broadcast Schedule, Commentary Teams & Encore Presentation for The FIFA WORLD CUP QATAR 2022
With 18 days until kickoff of the FIFA World Cup Qatar 2022™, Telemundo Deportes, the exclusive Spanish-language home of the tournament, released its complete broadcast schedule including live coverage of all 64 matches beginning Sunday, Nov. 20 at 9 a.m. ET with coverage of the Opening Ceremony leading into the opening match between host country Qatar vs. Ecuador at 11 a.m. on Telemundo and Peacock.
Let’s talk about streaming and engaging the Latino audience
The impact and influence of the Hispanic audience in the U.S. on media content and platforms is undeniable, particularly on streaming. Over the past year, streaming has become the predominant way all people watch television.
Telemundo to premier DIARIO DE UN GIGOLÓ
Telemundo announced the premiere of Diario de un Gigoló (Diary of a Gigolo), a special four-episode affair airing for two hours on Saturdays, beginning November 12 at 9pm/8C.
TelevisaUnivision and New ProdCo Marciano Media Group announce partnership on animated Series REGGAETOONS for ViX
TelevisaUnivision and New ProdCo Marciano Media Group (MMG) have partnered to bring the upper-preschool animated series REGGAETOONS to ViX.
Black and Hispanic/Latino entrepreneurs see strong growth, but fewer long-term business opportunities
Despite ongoing systemic barriers and other external challenges, Black and Hispanic/Latino entrepreneurs continue to experience revenue growth, according to the 2022 EY Entrepreneurs Access Network Survey produced by Ernst & Young LLP (EY US).
Modern marketing dilemmas: How can you prove marketing adds value to your brand?
New evidence from Kantar shows how brand building can help you drive market share, command a price premium and set your business up for future growth. And the metrics you need to achieve it.
#WeAre21 reaches NYC Subways
The #WeAre21 program is currently showcasing artist Pablo Marcano’s original art creation featuring Robert Clemente, “TRANSFIGURACIÓN: Peces y Mariposas,” via digital displays in the New York Subway system
Guide to diversity and representation in media planning and buying [REPORT]
Developed by the WFA Diversity Task Force with the support of GARM – the Global Alliance for Responsible Media, Diversity & Representation: Focuson Media Planning and Buying highlights four key areas where bias can occur and proposes questions and approaches that can be used to ensure progress. It also pulls together key resources that can be used to tackle any gaps or areas of concern.
How to build brands that resonate
The term “brand” is often bandied about and rarely defined. It can be tied to reputation, value propositions or culture—but Jeff Bezos coined one great definition: “Your brand is what people say about you when you’re not in the room.”
How We Talk About the Outlook for Ad Agencies Matters
There were quite a few studies published recently about the outlook for agencies, and last week it seemed like the industry publications ran with them all at once. I may have read one too many negative projections, and the cumulative effect was a little deflating. And it could be just a coincidence, but conversations and opportunities seemed to become more hesitant, too. By Mark Duval - The Duval Partnership
