Ad Agency

NASCAR concluded an agency review that selected Ogilvy & Mather as Agency of Record (AOR) to service the sport’s evolving advertising and marketing needs.

Southwest Airlines announced the launch of its new national low fare campaign to the Hispanic audience with the objective of helping them recognize how easy it is to connect with their loved ones for real. The “Connect for real” campaign, created and developed by Dieste, Inc., is running nationally on Hispanic broadcast and cable networks.

A new study by ANA (Association of National Advertisers) and Reed Smith reveals that nearly one-third of U.S.marketers are aware of rebates / incentive payments from media companies to agencies that may not be reimbursed to the advertiser. Available on HispanicCMO.com

Profero announced a strategic investment in New York-based, Latino-focused advertising and content agency the vox collective. As part of this investment the vox collective becomes Vox Profero, an independent digital-centric agency part of the Profero network. Financial terms of the deal were not disclosed.

Creative Civilization announced that Toni Ellard has joined the San Antonio-based agency as Director of Touchpoint Integration. In this role, Ellard will oversee the agency’s media buying and planning department and will lend her expertise in digital, traditional and non-traditional media touchpoint strategy for client campaigns.

This past weekend, Latin2Latin Marketing + Communications (L2L) celebrated five successful years of business at the Las Olas River House with featured live performances from Ricky B and Brazilian Carnival.

LatinPointe Brands and The Lippin Group have formed an alliance to develop, implement and execute marketing campaigns for corporate clients focused on the Hispanic marketplace, announced David Chavez, CEO and Sarah Ruiz Chavez, president, respectively, of LatinPointe and Dick Lippin, chairman and chief executive of The Lippin Group.

Havas closed its New York based multicultural-marketing agency Totality, which was founded by Leo Olper- CEO and Mauricio Galvan – CCO last year.

Tangerine Watson Inc. has revealed the inaugural rankings of Best Agencies by multicultural professionals, findings were derived from the Impact Study 2011. As the first industry-wide research study of perceptions and perspectives of multicultural advertising professionals in contrast with white advertising professionals, the Impact Study offers an objective baseline to build upon current initiatives moving forward and tangible employee values for each agency to establish their own competitive edge in the market.

Medalla Light, Puerto Rico’s top-selling light beer, is now available in bars and retail locations across Florida for the first time. Cervecera de Puerto Rico finalized distribution arrangements with Launch Beverage Companies. Cervecera de Puerto Rico has contracted with The Bravo Group to handle advertising responsibilities.

Deutsch LA recently teamed with the 4A’s on a study that examines the brand health of the ad industry and why people stay or leave. The results of the survey were released at the Cannes Lions International Festival of Creativity today in a segment entitled “Ending the Agency Talent Rotisserie.”

Looking for the top Latina bloggers? You are in luck! The list of the 65 Latinas that were selected by Latinos in Social Media (LATISM) to attend the first-ever Top Latina Blogger Retreat taking place this week in Washington, DC is a great start. The selection was made by a committee of leaders from top Latina bloggers communities including: Latina Bloggers Connect, Las Blogueras, Blogs de Mamás and New Latina. Courtesy of andycheco.com

Available on HispanicPRpro.com and HispanicCMO.com

New York based The Vidal Partnership was handed another assignment loss besides the advertising & marketing assignments for Sprint. The Sprint Hispanic Public Relations assignment has also been handed over to the Dallas based independent and minority owned Inspire!.

DIÁLOGO has added Warner Music Latina, Banamex USA and Atel USA to its roster of clients during the month of May.