Castells struck gold at the 2012 NAMIC Excellence in Multicultural Marketing Awards (EMMA) taking 1st place in four of the five award categories, and five total awards. The NAMIC EMMA Awards recognizes the top marketing tactics and case studies targeted to multicultural audiences in the cable industry.
Ad Agency
Telenovela star’s Honey Nut Cheerios ad campaign doesn’t make truth any sweeter for Latinos
Food marketers see the Latino community as an important target because it is a large, young and growing segment that is sure to yield lots of future sales. The barrage of food marketing to Latinos – particularly when the pitch is for unhealthy cereals, fast foods and sugary drinks – poses a significant challenge to reversing this epidemic and the related chronic diseases. by Jennifer Harris, PhD, MBA, Latina Lista
Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Castells links all the pieces with Agency Re-launch.
The new and improved Castells & Asociados website is fired up and ready to launch. It underscores the agency’s breadth and depth of brand and sales-building efforts over 15 years, as strategic business growth leaders fully immersed in their clients’ businesses.
Jessica Pantanini steps down from the helm of Bromley.
Industry veteran Jessica Pantanini, Chief Operations Office has stepped down from her position at Bromley in San Antonio and leaves the agency.
MARS Advertising expands Multicultural capabilities.
MARS Advertising is strengthening its Multicultural Shopper Marketing Capabilities. MARS has hired former Diageo and Mary Kay executive Lisa Feder to lead the effort and expand the agency’s focus.
Ludwig joins Conill as Executive Creative Director.
Conill announced that Ross Ludwig will join the agency as its Executive Creative Director effective September 1. Mr. Ludwig (42) was previously part of a high-profile creative team that produced ideas for such agencies as Crispin, Porter + Bogusky, Goodby Silverstein and Partners, Wieden+Kennedy, BBDO, Mother and Chiat/Day, among others.
iNSPIRE! taps Lonnie Limon as Agency’s New President.
Independent Dallas-based Hispanic agency, iNSPIRE! has selected industry marketing veteran Lonnie Limon as the company’s new president, effective immediately. Limon will oversee and direct the agency’s organizational objectives and report directly to Chairman and CEO Tommy Thompson.
A Digital Breakdown of the 2012 Hispanic Fact Pack.
For this post I thought it would be interesting to provide a digital perspective on the recently published Ad Age Hispanic Fact Pack. From a high level, investment in the Hispanic digital medium continues to outpace investment in traditional mediums, however compared to the general market, we still have a long way to go. by Lee Vann / Captura Group
Wing launches LatAM Pantene Global Olympic Campaign
Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.
Plasencia named to PRWeek 2012 ‘40 Under 40’.
República announced that its Chairman and CEO Jorge A. Plasencia has been selected by PRWeek to the 2012 “40 Under 40” list honoring the top forty professionals under the age of 40 in the marketing and communications industry.
LatinWorks takes Gold at Advertising Age’s 2012 Small Agency Awards.
LatinWorkswas awarded the Small Agency of the Year Award in the 75-150 employees category at Advertising Age’s 2012 Small Agency Awards show and conference.
Sensis to market Metrolink.
Southern California Regional Rail Administration, also known as Metrolink, awarded a marketing contract to cross-cultural advertising agency Sensis. The contract is for support of ongoing communications and marketing services to boost ridership on the Metrolink commuter rail system.
Does this Ad make Me look Gay?
Many marketers are aware of the significant opportunity of the $790 billion dollar lesbian, gay, bisexual, and transgendered (LGBT or “gay”) market.* LGBTs over-index in many categories (travel, spirits, automotive, among others) or have unique, often underserved needs (financial services and healthcare, for example) that make them a prime prospect for brand growth. By Angela Walker Campbell – Vice President, Executive Creative Director, Prime Access
UHealth taps MGSCOMM.
UHealth, the University of Miami Health System, has selected MGSCOMM to develop and implement multimedia and multilingual campaigns to build brand awareness of South Florida’s only academic-based health system, and its growing line of comprehensive services.
Alison Brod Public Relations creates Multicultural Division.
Alison Brod Public Relations announced its expansion with the launch of a multicultural division. Maria J. Ramirez has been hired as Supervisor to lead the multicultural division for key beauty, lifestyle and fashion clients including L’Oreal Paris, SKYY Spirits, Guthy Renker and Old Navy.
