Ad Agency

Lopez Negrete Communications has appointed executive creative director Fernando Osuna, a highly awarded advertising veteran, as its new chief creative officer. Agency co-founder Alex López Negrete has held this post since the agency’s inception. Alex will remain president and CEO, focusing his energy on the continued evolution and growth of the agency and its affiliate companies.

Ingrid Otero-Smart, President/CEO of Casanova Pendrill announced the addition of Simon El Hage to its leadership team as Senior Vice President, Director of Strategic Planning.

Louis Maldonado, who as Managing Director has been leading and overseeing the AARP and ConAgra accounts at d expósito & Partners, LLC, has been named a Partner of the company.

Grupo Gallegos announced the hiring of Joe Da Silva to the agency’s first-ever position of Managing Director, effective October 1, 2012.

The ANA (Association of National Advertisers) today announced the finalists for the 2012 Multicultural Excellence Awards. The awards recognize ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2011 and June 2012.

Dieste announced a series of senior-level hires that, according to the agency CEO Greg Knipp, will enable Dieste’s clients to achieve superior business results and greater brand affinity.

McCormick has selected Alma as its agency of record to manage their consumer products media planning, digital, creative and strategy in the U.S. Hispanic market.

Veteran US Hispanic sales, marketing, media and research executive Arthur Rockwell has departed Geoscape where he was VP of Sales and has been named President & CEO of Precise Engagement, LLC, an engagement marketing firm.

Time Warner Cable (TWC) announced the appointment of La Comunidad, a global independent agency, as its new Multicultural agency of record after a competitive review that included a short list of creative agencies. Leading review process was Accenture, whose mission was to scout all the offerings in the market to ensure that Time Warner Cable retained the best-in-class marketing partners.

Kyocera has assigned US Hispanic and Latin American marketing and advertising responsibilities to Coconut Grove, FL based MARCA.

Many different aspects make Hispanics uniquely targetable. According to David Miller Gomez-Giron, associate marketing director of Procter & Gamble, the Hispanic market is almost like a developing country inside the United States. Gomez-Giron said “We are in a time where the importance of Hispanic consumers has turned the tables. Today Hispanics are often the design target, meaning that an initiative is designed to delight this consumer first”. Alejandra Guacaneme / FSU Student

RushCard, one of the first prepaid Visa cards, has selected d expósito & Partners to spearhead advertising efforts targeting the Hispanic market. d expósito & Partners, the New American Agency, has created a multi-platform Hispanic advertising campaign for the Dynasty Prepaid Visa RushCard featuring baseball star Alex Rodriguez. The campaign makes its debut this week on Hispanic television networks with the launch of the first Spanish-language commercial for RushCard.

Favio Ucedo the award winning Creative Director of Los Angeles based Grupo Gallegos has left the agency.

República announced that Rosanna Fiske has joined the company as executive vice president and chief strategy officer.

The FDA Center for Tobacco Products (CTP) retained cross-cultural advertising agency Sensis to develop and deliver public health education campaigns about the dangers of tobacco use, targeting at-risk and underserved populations. Sensis is one of three agencies awarded contracts by the FDA for the five-year, $210 million project.