Ad Agency

Edelman announced that Sonia Sroka has joined the firm as executive vice president and group head, in the New York office.

As the United States Marine Corps readies to celebrate its 237th birthday on November 10, the Marine Corps announces the launch of its diversity officer campaign in collaboration with its advertising firms, UniWorld Group and JWT.

Alma took home the most honorable mention of Grand Prix in two separate categories: Significant Results and Radio, for Rosetta Stone and McDonald’s, respectively at the ANA (Association of National Advertisers) Awards for Multicultural Excellence.

Dieste took the gold award in this year’s ANA Multicultural Excellence Award contest for its work on behalf of Xoom Corporation.“Save the Pigs” won as 2012 best campaign developed to reach Hispanic consumers. The winning campaign is Xoom’s first national branding campaign produced by Dieste.

VPE Public Relations (VPE PR) took home the Latinos in Social Media (LATISM) award for Best Marketing/PR Firm Using Social Media to Reach Latinos on Friday, Oct. 26, during the LATISM Awards Gala in Houston, Texas.

During the festival, the 4A’s also announced this year’s recipients of the Jay Chiat Awards for Strategic Excellence (Oct. 25), following a record number of submissions in 10 categories ranging from creative technology and social media to brand experience.

Chula Vista,CA based HMC Advertising has named Jennifer Garcia-Hinkle as the President of the Company. Garcia-Hinkle will lead and oversee HMC’s day-to-day management of operations and is responsible for the strategic development of the company.

Public relations agency VPE recently expanded its operations base to the East Coast with the appointment of veteran PR professional Veronica Rodriguez as Account Director in New York City.

Welcome to my new blog series on Univision Insights, “Hispanics and the American Future.”

Let’s begin with a couple of thanks. First, to Univision for hosting this blog series and second to the readers joining me on this journey of contemplation and conversation. By Carlos E. Cortés / Univision PR

Carmen Sepulveda, who in May of this year took the reins of the Public Relations and Social media Department at d expósito & Partners, adds the title of Partner to her role as Chief Communications Officer.

Fernando Gómez, an art director/copywriter who joined d expósito & Partners, LLC as Associate Creative Director in the summer of 2011, has been promoted to Creative Director of the company.

During the Interactive Advertising Bureau’s (IAB) international MIXX Awards 2012 ceremony, The Vidal Partnership (TVP) obtained recognition for its advertising achievements in the Multicultural Category. TVP took the silver and bronze for campaigns it has produced for its clients: Heineken “Keep it Legendary” and for Zyrtec “Love the Air”. The MIXX Awards recognize outstanding work by companies in media communications, agencies, and the business community in the realm of online advertising, with an emphasis on creativity and its impact on advertising through digital means.

Lopez Negrete Communications, Inc. won the Mosaic Award in the “Multiethnic Ad Campaign” category for its “Vida 23: Sabor a Otro Nivel” featuring Pitbull. The campaign launched in 2011 for one of the agency’s largest clients, Dr Pepper Snapple Group.

The Port Authority of New York and New Jersey has selected Young & Rubicam Group to help it develop marketing and communications strategies, according to an award notice, reported by PRWeekUS. Young & Rubicam won the contract following a competitive RFP process.