As the 55th National Puerto Rican Day Parade wraps another successful celebration of pride and cultural richness; the event serves as a reminder and visible display of the great contributions of the close to 5 million proud Boricuas that reside in the U.S. and millions of Latinos who join in the celebration! By Lili Gil, Business Strategist, Cofounder XL Alliance and Media Contributor
Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
By Jorge Mercado – Associate Vice President, Marketing and Communications – Americas / Prisa Digital Another AHAA conference has come and gone and all in all, I feel that Roberto Orci, Horacio Gavilan and the entire team stepped up to the challenge. There was definitely some headroom made with this year’s conference. It was great to see some of the familiar faces as well as several new ones.
Univision Radio announced that MiO is a key sponsor for the H2O Music Festival in Dallas. Featuring Tiësto, Maná, Juanes, Weezer, Snoop Dogg, Damian Marley, Gym Class Heroes, Paulina Rubio, Duelo, Prince Royce, YelaWolf, Intocable, Ramon Ayala, Ozomatli, Paty Cantú, Bobby Pulido, Roméo Testa, and local musical acts like Los Pecados de Maria, 220 and Novacaine, the H2O Music Festival will take place in the Cotton Bowl on Saturday, June 9.
The AHAA Conference began this week in Miami and I assume you have heard that they have expanded their Board of Directors and added an Advisory Board that include clients, media and research executives, besides just ad agency executives.
They also do not want to call the organization the Association of Hispanic Advertising Agencies, they want to be called AHAA – The Voice of Hispanic Marketing. A new COMPASS! I have high HOPES. This new change will impact the scope and breath of AHAA as we lead into 2013.
Univision Communications Inc. announced the inaugural Despierta América Summer Concert Series presented by State Farm. Univision’s top-rated morning show and State Farm have teamed up to bring the viewing audience closer to their favorite stars with a nine-week-long concert series in Miami.
Univision and Eventus announce the 2012 Premios Juventud VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today’s hottest artists, including past and present “Premios Juventud” nominees and winners.
Tecate launched the national search for a group of soccer fans with enough character and skills to travel to and report on a soccer game of the team’s choice in Mexico or the U.S. As the “Tecate Correspondent Team”, the selected individuals will receive round-trip airfare, accommodations, tickets to the game and an opportunity to share their passion for the sport via the brand’s official Facebook page, www.Facebook.com/Tecate.
7UP announced an inaugural partnership with Alianza de Futbol, the premier Hispanic soccer scouting program in the United States, to launch the 7UP Sueño Alianza soccer tryout series. This premier series of tryouts are designed to give up-and-coming soccer stars the chance to fulfill their dreams of playing collegiate or professional soccer.
