Spanish Broadcasting System, Inc. (SBS) and the Chicago Fire Soccer Club announced Sunday that WLEY-FM, “La Ley 107.9FM” will broadcast regular season Fire games and a weekly soccer show in Spanish under an agreement of a multi-year deal.
Sports
ESPN Deportes to debut The Clemente Effect.
ESPN Deportes and ESPN will premiere The Clemente Effect, a feature-length documentary that chronicles the life and accomplishments of Roberto Clemente Sunday, March 10.
2013 NBA Noche Latina.
The National Basketball Association (NBA) announced this season’s Noche Latina (Latin Night) program of 15 games, six of which will air on national television on ABC, TNT, ESPN, ESPN Deportes, and NBA TV.
NAPA AUTO PARTS signed multi-year sponsorship agreement with Jorge Ramos.
NAPA AUTO PARTS announced their latest partnership with Jorge Ramos, sports commentator for ESPN Deportes.
Fútbol Finds Its Big Business Moment: Brazil 2014.
Twenty years ago, Buenos Aires-born soccer commentator Andrés Cantor had a vision. Although soccer’s appeal in the United States had been through its ups and downs since the 1970s, Cantor was convinced the sport had nowhere to go but up. The 1994 FIFA World Cup, the biggest soccer tournament on Planet Earth, had been awarded to the U.S. At the same time, growth of the U.S. Hispanic population-and its interest in soccer-had set the stage for domestic marketing and advertising opportunities. Still, attracting sponsors and dollars to coverage focused on U.S. audiences was far from an easy task.
