Top News
Consumer Spending Remains Strong [REPORT]
In this report, which measures inflation’s impact on consumer spending through February 2023, we dig into which categories drove spending growth and which ones lagged and how discretionary spending performed overall. Hint: you might be surprised.
Latest 2023 dentsu ad spend re-forecast shows: Digital reaches maturity in the marketing mix [REPORT]
Advertising investment is forecast to grow by 3.3% globally in 2023, according to the latest dentsu Global Ad Spend Forecasts report. Overall, an anticipated US$727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.
Nearly a Third Reporting Two or More Races Were Under 18 in 2020
The nation’s Multiracial population was the youngest of any race group, according to recently released 2020 Census demographic data.
What Do CFOs Want from CMOs?
There's a growing urgency for marketing leaders to learn how to speak the language of finance
Telemundo & NBC O&O’s podcasts ‘MY NEW FAVORITE FUTBOLISTA’ showcasing most-inspiring FIFA WOMEN’S WORLD CUP™ STARS
Beginning June 14, Telemundo and NBC owned stations will present a new season of the award-winning bilingual podcast My New Favorite Futbolista / Mi Mundialista Favorita profiling the most-inspiring FIFA Women’s World Cup 2023™ stars. The 10-part audio and video series is produced in partnership with Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup 2023™, which begins July 20.
The New Latino Consumer: The impact of Afro-Latinos in the Hispanic/Latino consumer market
As one begins to explore the Hispanic identity, one realizes that there have been debates throughout history as to whether we should consider this group of individuals as a racial or ethnic group, when many members of this community identify as both. When it comes to Afro-Latinos, this unique subgroup of individuals holds a unique place in the Hispanic community for many reasons, one being the unique positioning they hold in being considered Black and Hispanic. Although we can conclude that not all individuals that identify as Afro-Latino may identify as Black, and vice versa, this unique subgroup of the Hispanic/Latino identity is one of the many “new” Latinos in the market. By Derrick Raphael Pacheco - Department of Educational Leadership and Policy Studies, Florida State University
Summer TV Advertising May Boost Share of Voice By As Much as 36%
Effectv released the results of new research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice.
How many shows must one buy to reach the majority of weekly podcast listeners in the U.S.?
When advertisers look at the podcasting space, they are met with the reality of a world filled with hundreds of thousands of shows, many of which have valuable, loyal audiences. All across the spectrum there are effective podcasts targeting niche audiences that can really pay off for the right advertiser. If, for instance, one is selling small-batch, high-end whiskey, one can advertise on shows for people who are interested in such.
Roman To Support Lara At TelevisaUnivision
Now, it is known that the company's Regional President for the eastern region, Antonio Roman has been elevated to EVP of Local Media Sales at TelevisaUnivision. He will oversee all revenue for TV, radio and digital and report to Lara, now President/Local Media, while all of the local sales executives will report to Roman.
Hispanic Population Is Younger But Aging Faster Than Non-Hispanic Population
While younger than the non-Hispanic population, the Hispanic or Latino population has aged faster over the past decade, according to 2020 Census data.
