In this era of transformation and adaptation, rethinking your approach to agency selection isn’t merely a strategic choice — it’s an imperative. The current media landscape is marked by unprecedented fragmentation and complexity, especially when it comes to targeting through digital channels and platforms. And advertisers are confronted with the task of navigating this ever-evolving … Read more
Most U.S. Latinos speak Spanish: 75% say they are able to carry on a conversation in Spanish pretty well or very well. And most Latinos (85%) say it is at least somewhat important for future generations of Latinos in the United States to speak Spanish. But not all Hispanics are Spanish speakers, and about half … Read more
Launched by NGLmitú, the Latino media and entertainment powerhouse co-founded by actor, activist, and entrepreneur John Leguizamo, mitúTV specializes in English-language programming created for Latinos by Latinos. Beginning September 15, the mitúTV app will be available on X1 and Flex. It will offer viewers more than 120 hours of original programming directed by Latinos. Likewise, … Read more
GALLEGOS United and Superette (DoorDash’s internal creative studio) have unveiled the brand’s first-ever Spanish-language campaign for the Dasher audience. Titled “Everyone knows, you should too”, the campaign aims to recruit new Hispanic Dashers and further strengthen DoorDash’s relationship with Hispanic gig workers, one of the largest and fastest-growing audiences of gig workers in the Unite … Read more
by Santiago Solutions Group When it comes to capturing the attention of GenZ consumers, keeping up with the latest social media trends is worth every marketer’s time. A recent Ad Age article “Girl Math TikTok Trend — How Brands Can Get It Right”, discusses the idea of “#girlmath”, where users create videos that highlight the … Read more
By Pedro de Córdoba – Vice President, Client Solutions / eContent DIGITAL The COVID-19 pandemic should have been a wake-up call. It wasn’t. Covid laid it bare for all to see, and it’s very troubling that the Healthcare Industry doesn’t seem to have gotten the memo. The chronic underinvestment in Hispanic healthcare outreach is affecting … Read more
Latinos in the United States helped propel the national economy forward with a total economic outuput, or gross domestic product, of $3.2 trillion in 2021, according to a new study by UCLA researchers and colleagues. The findings of the latest U.S. Latino GDP Report, produced annually by the UCLA Center for the Study of Latino … Read more
By Steve Boehler Most agency executives and teams hate talking about money with clients and prospects. And they don’t do a very good job of it. Agencies often seem to approach the topic of money as a required nuisance or as an afterthought. The agency’s economic proposal may be a simple spreadsheet. Or a spreadsheet … Read more
After two quarters of stagnation, US advertising spending re-accelerated to +4.4% year-over-year in the second quarter, but digital media formats were the only ones to see a significant improvement in advertising sales. The digital advertising recovery, combined with a slightly better economic outlook, led MAGNA to raise its market growth forecast for 2023 and 2024. … Read more
Republica Havas is celebrating Hispanic Heritage Month 2023 with the launch of #SpeakHispanic, a bold awareness initiative that bridges cultural traditions and emerging perspectives on what it means to be Latino in the U.S. today. #SpeakHispanic is built around original, Latino-centric content –which includes cutting-edge visuals, current data points, poignant personal accounts, and spirited dialogues … Read more
by Daisy Expósito-Ulla I’m writing at the onset of Hispanic Heritage Month to join the celebration of our community’s long-term accomplishments, inspired by one of America’s preeminent national institutions: The Smithsonian’s National Museum of American History. This past week, the museum unveiled a new exhibit to celebrate the unparalleled work and accomplishments of Latinas in … Read more
When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the board and live to fight another day. Those quick wins, however, aren’t what sustain businesses. While helpful for the next … Read more
With Hispanic Heritage Month kicking off this week, Telemundo and NBCUniversal are celebrating with an energizing new campaign that recognizes the vibrant and diverse culture of the Hispanic community through activations, special content and programming across the company all month long. Telemundo Enterprises is leading the charge with the next iteration of its bilingual campaign, … Read more
Global influencer marketing spending grew 21.5% in 2022 to $29.14 billion and is on pace to rise 16.9% in 2023, fueled by a growing number of brand marketers investing in a multiplying number of macro and micro influencers using social media channels to espouse products and brands among their peers, according to new research by … Read more
Warner Bros Discovery U.S. Hispanic adds CNN en Español to its portfolio which includes Discovery en Español, Discovery Familia and Hogar de HGTV. “We have successfully unified our portfolio by bringing together brands that share a vision for creating authentic content to connect with the U.S. Hispanic audience,” said David Tardio, Vice President of Advertising … Read more
App Science announced that it has released audience insights comparing bilingual and Spanish-only U.S. Hispanic streaming audiences. The findings in the Report provide unique analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique preferences among Hispanic subgroups, providing audience data to help brands deliver … Read more
Black, Hispanic and Latina women have gained confidence in their investing knowledge in recent years and are investing to build generational wealth, according to new research from J.P. Morgan Wealth Management. J.P. Morgan surveyed 1,000 investors to uncover investing trends within Black, Hispanic and Latino communities. “Everyone should be building their wealth and J.P. Morgan … Read more
The Immigrant Archive Project (IAP) is thrilled to announce a groundbreaking Spanish-language content distribution partnership with Entravision, a global advertising solutions, media and technology company with a diversified portfolio of television and radio stations that is serving the rapidly growing Hispanic population in the United States. This partnership will expand the reach of the Immigrant … Read more
Nielsen released new data showcasing a milestone among U.S. Hispanic audiences. Hispanic adults’ total time spent on streamed content surpassed 50% (50.7%) in July 2023, which is 13% higher than the general population at 37.7%. Spanish-language dominant viewers continue to turn to broadcast channels, at just under 30%. In a new report, Hispanic Audience in … Read more
By Brian Mulderrig In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business. To read more, CLICK HERE. Courtesy of Association … Read more
