By Marie Griffin Is the show over? Peak TV has peaked and the amount of time U.S. consumers spend with media is nearing its highest point, according to PQ Media’s “Global Consumer Media Usage Forecast 2023-2027,” putting an even bigger onus on marketers to make their brands stand out or be lost in the haze. … Read more
By Marc Brodherson, Jennifer Ellinas, Ed See, and Robert Tas Amid a challenging macroeconomic environment and rapid change, CEOs are searching for the next engine for growth. The answer may be right in front of them: a redefined and reinvigorated relationship with their CMO. In today’s uncertain economic climate, growth can be hard to achieve … Read more
The National Retail Federation forecast that holiday spending is expected to reach record levels during November and December and will grow between 3% and 4% over 2022 to between $957.3 billion and $966.6 billion. “It is not surprising to see holiday sales growth returning to pre-pandemic levels,” NRF President and CEO Matthew Shay said. “Overall … Read more
By Michael Berberich In an episode of the ANA Marketing Futures podcast, Katie Klumper, the founder and CEO of Black Glass Consulting, discussed the challenges faced by chief marketing officers (CMOs) and the importance of empowering them to claim their rightful place within organizations. Klumper highlighted the need for CMOs to navigate the evolving landscape … Read more
Telemundo and Chivas announced multi-year and multi-platform media rights agreement whereby Telemundo continues to be the exclusive home of Las Chivas de Guadalajara in the U.S. in Spanish and English. The agreement will include coverage of all home matches and key friendlies in the U.S. across Telemundo, Universo and Peacock, and all Telemundo digital platforms. … Read more
“We need to talk about inflation. It’s unfair. It’s not democratic, it’s a terrible thing to unleash on society. And I think many of us have forgotten what damage it can do,” says a leading British economist. In this episode of the McKinsey Global Institute’s Forward Thinking podcast, co-host Janet Bush talks with Stephen King. … Read more
In a lot of ways, it’s similar: It involves panels, big data and technology to capture what people are doing online and who they are. As with TV, publishers use measurement to gauge the popularity of their content and value their ad inventory, and advertisers use it to verify that their campaigns are running and … Read more
By Cat Hausler Advertising on linear television has long been considered the pinnacle of brand success, one available to only a certain section of the ad market (think big brands with even bigger budgets). But in recent years, there’s been a bit of a shake-up. The advent and ever-increasing popularity of connected TV (CTV) has … Read more
By Jessica E. Peña, Ricardo Henrique Lowe Jr. and Ana I. Sánchez-Rivera For the first time in U.S. Census Bureau history, the official counts for 22 detailed groups that are classified as Some Other Race (SOR) were tabulated from the race question. Many of these detailed groups are usually tabulated from the ancestry question in … Read more
By James Avery Advertising growth swells year by year, with or without artificial intelligence (AI). At face value, AI is a statistical model that predicts what will come next and like other tech innovations, it can certainly help optimize processes faster; but it won’t necessarily revolutionize the advertising industry. The reliance on AI today is … Read more
By Felix M. Mendez = Principal / Executive Producer – eContent Digital I have a tech-savvy friend who’s been passionately urging me for years now to dive headfirst into the thrilling world of artificial intelligence. And guess what? We did, and we’re living it right now! In the ever-evolving landscape of the digital age, video … Read more
by Santiago Solutions Group The business landscape is evolving faster than ever through the use and implementation of artificial intelligence. Since early 2021, companies have been optimizing their processes using AI for customer service, marketing, sales, supply chain, human resources, recruitment, analytics, financial, product development, and so much more. Businesses are finding that there are … Read more
by Jonathan Rothwell Just over half of U.S. teenagers (51%) report spending at least four hours per day using a variety of social media apps such as YouTube, TikTok, Instagram, Facebook and X (formerly Twitter), a Gallup survey of more than 1,500 adolescents finds. This use amounts to 4.8 hours per day for the average … Read more
The U.S. Census Bureau released new estimates on the characteristics of employer businesses. According to the 2022 Annual Business Survey (ABS), which covers reference year 2021, there were approximately 5.9 million employer firms in total, of which, 1.2 million (21%) were minority-owned, 304,823 (5.2%) were veteran-owned, and around 1.3 million (22%) were owned by women. … Read more
The current macroeconomic environment, marked by higher interest rates and slowed consumer spending, could make consumer loyalty programs more crucial than ever for brands. But consumer attitudes toward these programs can be fickle. Learn more about what consumers want and how brands can evolve their loyalty programs to keep up. For the third year in … Read more
Santander Holdings USA, Inc. announced findings from a new survey that shows American consumers are optimistic about their futures despite mounting financial pressures. The results found 68% of middle-income households believe they are on the right track toward achieving financial prosperity, which remains unchanged from Q2. However, prolonged inflation and the resumption of federal student-loan … Read more
By Gene Bryan / HispanicAd Last Saturday, October 21, was an historic moment for American television. It was also a breakthrough moment for the country’s Hispanic community, Latino culture and, as such, our Hispanic communications industry. It was one of those cherished evenings where we received one of the most meaningful nods of validation, this … Read more
If a brand backtracks on their support for social causes, 77% of consumers would either immediately stop purchasing or look to purchase other brands more supportive of their views, according to a new study. Most of them (76%) will not return to that brand or will only return if the brand changes its practices, found … Read more
By Tomas Peña – Jazz de la Plena ATABAL is a Puerto Rican fusion band founded in 1983 by Héctor Rodríguez “Atabal.” At the time, there were few Bomba and Plena groups, and folkloric music was in danger of disappearing. In a 2022 interview with Hector Aviles, Hector explained that the idea for the band … Read more
By Inspira Marketing Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience. These brand partnerships can take many forms, including licensing agreements that may be short or long-term. If you’re on the fence about beginning a brand … Read more
