By 2025, experts believe the world will be rife with about 175 zettabytes of data. It would take 1.8 billion years to download that much data with an average internet connection. For marketers, this much data could pose a challenge, seeing as how their task is identifying who, out of the 8 billion people1 on … Read more
By Nick Carrabbia With federal interest rate hikes coming in hot and inflation top-of-mind, the digital advertising industry is on edge, trying to plan effectively for upcoming quarters. Pile on the continued economic uncertainty, layoffs, and tech takeovers; understandably, budgets are tightening while the pressure to perform intensifies. For marketers and advertisers facing tightening budgets, … Read more
Eduardo Caballero is a pioneer in the Hispanic TV, Radio and Advertising industry. He’s been a friend and mentor to me and countless others who have followed in his footsteps. Tony Hernández – Filmmaker and Founder of the Immigrant Archive Project (IAP) interviewed Eduardo about his life, career and aspirations. ENJOY. By Tony Hernández – … Read more
by Daisy Expósito-Ulla Mild-mannered and soft-spoken, yet dynamic and purposeful, he evoked the urbane and debonair image of another era — a cubano from days long-gone, a marriage of Savile Row and old Havana elegance. With Eduardo Caballero gone, an era has indeed disappeared. He had been near the birth of the U. S. Hispanic … Read more
On behalf of the Hispanic Marketing Council, we are saddened to hear of the passing of our founder, our industry advocate and our dear friend Eduardo Caballero. After many decades of breaking boundaries for Hispanic media, championing Hispanic investment in board rooms all over the country, Eduardo picked up the phone in 1996 and made … Read more
By Tamara Charm, Nancy Lu, and Kelsey Robinson With inflationary pressures and a tight labor market, our latest Consumer Pulse Survey shows that shoppers across America are sometimes feeling and acting in contradictory ways. A few months into this year, the state of the US economy continues to be in great flux. Although inflation rates … Read more
The study, “The Continued Rise of the In-House Agency: 2023 Edition,” is conducted every five years. In 2013, the study revealed 58 percent of respondents indicated they had in-house advertising capabilities, while in 2008 the figure was 42 percent. An “in-house agency” was defined in the report as “a department, group, or person that has … Read more
Hyundai Motor America and U.S. Hispanic marketing agency, Lopez Negrete Communications, introduce a new Spanish-language campaign for the IONIQ 6 that helps debunk electric vehicle myths. The campaign, Viejos Cuentos (Cautionary Tales), challenges common misconceptions about EV accessibility, range, performance and maintenance, with relatable and culturally sensitive family old tales. “To further ease EV adoption … Read more
As with prior years, this report tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. The expanded data set, which includes a more diverse set of companies with broader industry representation, reflects the increasingly multifaceted nature of marketing today. Here are some of our key findings: Fortune … Read more
Few changes in the media industry are as defining as audiences’ relationship with television. And the latest evolution capturing audiences’ attention is streaming services, smart TVs, and the content they support. In the U.S. alone, Americans watched 19 million years worth of streaming content in 2022. So, naturally, brands have adjusted their media strategies: 84% … Read more
The Hispanic Marketing Council (HMC) announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York City. After a record number of entries, a total of four Gold, eight Silver and nine Bronze awards were given to 13 US-based agencies representing 17 campaigns in seven categories. Four members of … Read more
The Hispanic Marketing Council (HMC) has inducted Hispanic media architect Gloria Constanza into the HMC Hall of Fame. The ceremony took place during the 2023 HMC Annual Summit on April 27 in New York City. The HMC Hall of Fame honors a select group of visionaries, leaders and luminaries who have made significant contributions to … Read more
Nielsen released its 2023 Annual Marketing Report, which uncovered that 84% of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49% of survey respondents view OTT and CTV as effective advertising channels. The fifth annual report, which surveyed nearly 2,000 global marketers in December 2022, found that advertisers … Read more
The Latino Donor Collaborative (LDC) released the 2022 Full-Year LDC Latinos in Media Report©, an update to LDC’s 2022 Latinos in Media Report in partnership with Nielsen. Calling Out Specific Networks: The report calls attention to specific cable and premium cable networks, such as HGTV, Discovery, TLC, and HBO (all owned by Warner Bros. Discovery), … Read more
Compared with the year before, global marketers entered 2023 with a sense of uncertainty that made it difficult to plan for the year ahead. With just under 70% of the marketers surveyed for Nielsen’s 2023 Annual Market Report citing the economy as a roadblock to formalizing their 2023 media strategies, many developed contingency plans in … Read more
Most sales and marketing organizations haven’t been able to pivot fast enough to the new digital buyer. This means they risk falling short of their revenue mandate. More than 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey, according to a new … Read more
By Bill Duggan / ANA Bill Duggan: Let’s talk about some of the timely issues in the industry, particularly as they relate to client-agency relationships. Sharon Napier: Our industry is in a time of reflection. We’re thinking about the future of our industry and the talent that will be our future, client-agency relationships and how … Read more
By Joanne Davis, ANA Faculty Relationship on the rocks? At some point as a client, you may find you are not getting the quality or type of work you need from your agency. Or maybe your needs are evolving and changing. So, if that’s the case, it’s time to go into a full-on agency review, … Read more
By Jay Friedman We’re now living in a time when artificial intelligence (AI) has become a part of many of our daily lives – and it’s only the beginning. ChatGPT, a generative AI chatbot developed by OpenAI late last year, is now widely available and has opened the floodgates to what’s possible. Just weeks after … Read more
By Karthik Rao, CEO, Audience Measurement Business As anyone who has ever looked for a health care provider or an institution that offers higher education knows, there’s a certain level of unspoken trust associated with organizations that have been accredited. Simply knowing, for example, that a medical practice or a university has been recognized for … Read more
