Article placement: Top News

ESTRELLA NEWS receives “ACHIEVEMENT IN FAST PROGRAMMING” Award at NEXT TV SUMMIT

Estrella News, the 24/7 Spanish-language FAST (Free Ad-supported Streaming TV) news channel of Estrella Media, was awarded the prestigious “Achievement in FAST Programming” award at yesterday’s Next TV Summit. This recognition highlights Estrella News’ outstanding contributions and leadership in Spanish-language FAST programming. “We are thrilled and honored to receive the ‘Achievement in FAST Programming’ award … Read more

Soccer’s Next Frontier: Latinas

By Natalie Boden – CEO and Founder, BODEN With the ninth edition of the FIFA Women’s World Cup taking place this summer in Australia and New Zealand, women and sports will once again be in the global spotlight. In 2019, over one million fans gathered in France to experience the matches firsthand; that’s more than … Read more

Building a culture of creative effectiveness [WHITEPAPER]

WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released a white paper, ‘Building a culture of creative effectiveness’, outlining a new three-step framework to help brands develop a culture of creative impact to unlock growth. The key challenges this white paper aims to solve … Read more

Telemundo introduces FIFA WOMEN’S WORLD CUP 2023 Broadcast Team

Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, unveils its complete broadcast lineup and announce teams, featuring a commentary team with the most women ever in Spanish-language U.S. media history. The network’s broadcast schedule is outlined below, including all 64 matches will air live and exclusively in … Read more

Entravision Appoints Michael Christenson as Chief Executive Officer

Entravision  announced that Michael Christenson has been appointed Chief Executive Officer, effective July 1, 2023. “We are excited to welcome Mike as Entravision’s next CEO,” said Paul A. Zevnik, Chair of Entravision’s Board of Directors. “Mike is a proven executive with operational and financial expertise and a track record of driving growth through operational execution … Read more

Gen Z Discover Podcasts Through Social Media [REPORT]

Gen Z monthly podcast listeners in the U.S. got an early start in listening to podcasts, are likely to discover podcasts through social media, and take action because of podcast ads. These and other findings from the Gen Z Podcast Listener Report from Edison Research with partner SXM Media were presented today by Edison Research … Read more

Global Ad Market Keeps Growing due to counter-cyclical vertical and retail media

The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $842 billion this year, +4.6% growth vs. 2022 ($805bn). This 2023 growth forecast is just 0.2 percentage points below MAGNA’s previous forecast (Dec. 2022: +4.8%) as the deterioration of economic conditions and marketing spending in most Western markets is mitigated … Read more

Channel overload is hurting full-funnel marketing effectiveness and ROI confidence

With so many to choose from, marketers have their hands full as they weigh the options, allocate their budgets, and then validate their decisions. And as varied as the measurement landscape is today, the challenges will only increase as new channels come to market—unless marketers shift to think more holistically about their measurement. Marketers aren’t … Read more

“First Look” at Programmatic Media Transparency [REPORT]

The current $88 billion open web programmatic media ecosystem is rife with waste, but advertisers could generate as much as $20 billion in efficiency gains by implementing certain steps, according to a new ANA report. That is one of the key insights contained in the ANA Programmatic Media Supply Chain Transparency Study that provides “first … Read more

Surprising Trends For US Latinos

The U.S. Hispanic Chamber of Commerce (USHCC) and Chemistry Cultura unveiled a jointly-commissioned research study called THE LATINO MOSAIC. The statistically significant survey polled 1,427 U.S. Hispanic adults, from a wide swath across country-of-origin, age, acculturation level and language preference. Concurrently, the study also included a “control test” of equivalent size from the general market … Read more

US Census Shows Hispanic Radio Is Key In Growth

Courtesy of Radio Ink The 2023 Hispanic Radio Conference opened with data showing just why Hispanic radio is not to be ignored. The afternoon keynote featured the US Census Bureau’s Roberto Ramirez, Assistant Division Chief of Special Population Statistics at the Bureau’s Population Division, and Merarys Ríos-Vargas, Chief of the Population Division’s Ethnicity and Ancestry … Read more

Show Me The Money: Radio’s Reach Vs. Revenue

Courtesy of Radio Ink If the Hispanic population is growing as fast as US Census data indicates, why aren’t Hispanic radio stations getting more revenue they deserve? This question was at the core of a Thursday roundtable during the Hispanic Radio Conference that brought together agencies, radio managers, and statisticians. Moderated by Isabella Sánchez, Vice … Read more

Luis Miguel Messianu opens INCLUDED Consultancy

Luis Miguel Messianu, who until recently was the Global Chief Creative Officer for McDonald’s at DDB, has stepped down from that role to launch an independent minority owned and operated Multicultural Creative Content Consultancy named “INCLUDED.” The new venture’s vision is to continue leveraging the exponential growth opportunity for brands within the Hispanic market consumer … Read more

Analysts Present AI Impact Study To 4A’s Board

By Joe Mandese With half of all media already AI-enabled to some degree, media currently is the primary use of AI on Madison Avenue, according to a research analysis presented recently to the board of directors of the American Association of Advertising Agencies (4A’s) by the equity research analysts at New Street Research.   “Most … Read more

Managing Fragmentation Across the Major Shifts in Advertising

By Ben Kartzman Whether it’s the future of linear TV or the evolution of digital identity, the marketing industry is moving to a state where media sellers have more data to leverage. Capabilities for targeting, reach, and measurement, along with creative standards and formats, are being siloed within each publisher’s ecosystem. As a result, the … Read more

A Return to Experiential Marketing 2023

In the post-COVID era, consumers’ desire to return to their favorite leisure pastimes will continue to drive growth in the Leisure and Entertainment category, even with the effects of inflation.  Out-of-home activities for 2023 is forecasted to grow +41% from 2017 and +12% from 2022, with the greatest increases coming from live performances, sporting events … Read more

Hispanic Radio Station Directory [DOWNLOAD HERE]

BIA Advisory Services has published its inaugural Hispanic Radio Station Directory, a guide to the large and growing list of radio stations in the U.S. serving the Hispanic population. The directory will be updated quarterly and will feature BIA’s proprietary analysis and insights into the Hispanic radio market. It is also designed to take feedback … Read more

Skip to content