Article placement: Top News

PepsiCo launches Greenhouse Accelerator Program: Juntos Crecemos Edition to Identify and Uplift Emerging Hispanic-Owned Food and Beverage Start-Ups

PepsiCo, Inc. announced the launch of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation. Beginning today, emerging Hispanic-owned food and beverage … Read more

Lizette Carbajal named VP of Community Relations & Communications for Telemundo 52 & NBC4

Lizette Carbajal has been promoted to Vice President of Community Relations and Communications for Telemundo 52 Los Angeles/KVEA and NBC4 Southern California/KNBC. Effective immediately, Carbajal will lead community engagement and communications strategies for both stations. She will continue to report to Todd Mokhtari, President and General Manager for Telemundo 52 and NBC4. “Lizette is driven … Read more

The Marketing Community’s Support of Diverse Suppliers  [REPORT]

This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. We wanted to hear from these diverse suppliers to learn: how interest from the marketing/advertising community in supporting diverse suppliers changed in the past year; how investment from the marketing/advertising community changed in the past year; … Read more

How do you pitch when you’re the incumbent agency?

By David Angell It sounds like the toughest gig in town. Your client has called a review of your agency – despite your best efforts – and you’ve been asked if you want to take part. You’re angry, scared and pumped in equal measure. You’re damned if you do and damned if you don’t. What … Read more

Modern marketing: Six capabilities for multidisciplinary teams

By Anna Checa, Cayley Heller, Eli Stein, and Jamie Wilkie In today’s world, marketing organizations are expected to do more with less. Budgets are carefully scrutinized, teams are leaner, and CEOs are looking to CMOs to drive the next wave of growth. While there is tension between growth and efficiency, they should not be thought … Read more

How Americans View Their Jobs  [REPORT]

In the wake of the Great Resignation and amid reports of “quiet quitting,” only about half of U.S. workers say they are extremely or very satisfied with their job overall, according to a new Pew Research Center survey. Even smaller shares express high levels of satisfaction with their opportunities for training and skills development, how … Read more

Fors Marsh Acquires Brunet-García

Fors Marsh announced that it has acquired Brunet-García (B|G), a full-service social impact marketing firm based in Florida that focuses on improving health, safety, and cross-cultural education and outreach. For years, the two organizations have been trusted partners delivering impactful work and will now bring together science and art to take on today’s biggest challenges—from … Read more

A New Workforce Reality for Media Buying

By Brian Dolan The threat of recession and a downturn in ad spend hasn’t done much to ease the burden on employers sourcing talent in the media buying world. With post-pandemic attitudes towards work and a rising gap in salary expectations piling on to longstanding employee turnover and talent availability issues, the hiring environment remains … Read more

Telemundo’s ‘HOY DIA’ launches new fourth hour

Continuing its commitment to bring viewers more entertainment and fun, Telemundo’s morning show Hoy Día announced today the addition of a new dynamic fourth hour of programming. The Spanish-language program will continue to connect viewers with their favorite stars, cover the latest entertainment news, offer cooking segments to enjoy the diversity of Latin cuisine and … Read more

LIONS State of Creativity Study 2023 [REPORT]

LIONS’ global, annual study reveals the industry’s priorities, opportunities and challenges.  The third edition of the State of Creativity Study draws on insights, data and case studies from over 2,400 creatives and marketers from across the industry, to help you rise above the challenges facing brands in 2023. To download report, CLICK HERE.  

10 personality types agencies may encounter in a new business pitch

By David Angell One of the important factors in any pitch decision is how aligned the agency is to the advertiser’s culture. And while there can be some misunderstandings, it is important to make sure you know who you are pitching to, the culture of the business and the people employed there before you go … Read more

Ramping Up College Recruitment Efforts – How L’Oréal and other brands bolster their efforts to recruit new talent from universities and colleges

By Chris Warren As director of university relations and partnerships at the cosmetics giant and ANA member L’Oréal, Brittany Ramsey is responsible for identifying and attracting the marketing talent the company needs to thrive in the future. But in the past few years, the skills and education of the students L’Oréal wants to recruit has … Read more

The Future of Consumer Ownership

When it comes to technology and data, and how it’s used, companies have historically controlled the levers. However, with all the recent and upcoming industry changes, there are cultural shifts afoot. Many industry leaders believe consumers will be in more powerful positions than in the past, having more control over their data and their purchases. … Read more

 Key Brand Lift drivers for emerging media channels [REPORT]

Nielsen, a global leader in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance. While a body of research exists on brand lift drivers for traditional media such as TV, Nielsen’s new research uncovers where advertisers can focus … Read more

ESTRELLA MEDIA’S virtual Upfront set for Tuesday May 9 – ‘Bold & Bright, Stronger Together’

Estrella Media announced its 2023/2024 virtual Upfront presentation will be available for streaming on Tuesday, May 9. The media company’s content, digital, and sales leaders will present the company’s plans to serve their marketers’ and advertisers’ needs. “Estrella Media’s teams have been listening to audiences and advertisers to understand their evolving needs, and we are … Read more

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