The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $842 billion this year, +4.6% growth vs. 2022 ($805bn). This 2023 growth forecast is just 0.2 percentage points below MAGNA’s previous forecast (Dec. 2022: +4.8%) as the deterioration of economic conditions and marketing spending in most Western markets is mitigated … Read more
Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination are still on basis of age, gender and care-giving status. Disabled respondents report the worst lived experiences. Nearly one in seven members of the global marketing industry say they would leave our industry on … Read more
With so many to choose from, marketers have their hands full as they weigh the options, allocate their budgets, and then validate their decisions. And as varied as the measurement landscape is today, the challenges will only increase as new channels come to market—unless marketers shift to think more holistically about their measurement. Marketers aren’t … Read more
The current $88 billion open web programmatic media ecosystem is rife with waste, but advertisers could generate as much as $20 billion in efficiency gains by implementing certain steps, according to a new ANA report. That is one of the key insights contained in the ANA Programmatic Media Supply Chain Transparency Study that provides “first … Read more
The U.S. Hispanic Chamber of Commerce (USHCC) and Chemistry Cultura unveiled a jointly-commissioned research study called THE LATINO MOSAIC. The statistically significant survey polled 1,427 U.S. Hispanic adults, from a wide swath across country-of-origin, age, acculturation level and language preference. Concurrently, the study also included a “control test” of equivalent size from the general market … Read more
By Tallese Johnson and Ana I. Sánchez-Rivera How does the Filipino population differ from the total Asian population in the United States? Which Asian group is the oldest or the largest? Is the Native Hawaiian population larger than all other Pacific Islander groups? New American Community Survey (ACS) population tables released contain the answers and … Read more
Courtesy of Radio Ink The 2023 Hispanic Radio Conference opened with data showing just why Hispanic radio is not to be ignored. The afternoon keynote featured the US Census Bureau’s Roberto Ramirez, Assistant Division Chief of Special Population Statistics at the Bureau’s Population Division, and Merarys Ríos-Vargas, Chief of the Population Division’s Ethnicity and Ancestry … Read more
Courtesy of Radio Ink If the Hispanic population is growing as fast as US Census data indicates, why aren’t Hispanic radio stations getting more revenue they deserve? This question was at the core of a Thursday roundtable during the Hispanic Radio Conference that brought together agencies, radio managers, and statisticians. Moderated by Isabella Sánchez, Vice … Read more
Luis Miguel Messianu, who until recently was the Global Chief Creative Officer for McDonald’s at DDB, has stepped down from that role to launch an independent minority owned and operated Multicultural Creative Content Consultancy named “INCLUDED.” The new venture’s vision is to continue leveraging the exponential growth opportunity for brands within the Hispanic market consumer … Read more
By Joe Mandese With half of all media already AI-enabled to some degree, media currently is the primary use of AI on Madison Avenue, according to a research analysis presented recently to the board of directors of the American Association of Advertising Agencies (4A’s) by the equity research analysts at New Street Research. “Most … Read more
By Ben Kartzman Whether it’s the future of linear TV or the evolution of digital identity, the marketing industry is moving to a state where media sellers have more data to leverage. Capabilities for targeting, reach, and measurement, along with creative standards and formats, are being siloed within each publisher’s ecosystem. As a result, the … Read more
In the post-COVID era, consumers’ desire to return to their favorite leisure pastimes will continue to drive growth in the Leisure and Entertainment category, even with the effects of inflation. Out-of-home activities for 2023 is forecasted to grow +41% from 2017 and +12% from 2022, with the greatest increases coming from live performances, sporting events … Read more
BIA Advisory Services has published its inaugural Hispanic Radio Station Directory, a guide to the large and growing list of radio stations in the U.S. serving the Hispanic population. The directory will be updated quarterly and will feature BIA’s proprietary analysis and insights into the Hispanic radio market. It is also designed to take feedback … Read more
Northgate González Market faced the challenge of connecting with its core Hispanic audience during the World Cup. But how do you compete against global brands spending millions on advertising and marketing campaigns for this phenomenon that comes every four years? Northgate Market’s brand positioning revolves around authentic connections to Mexican culture, whether at the store … Read more
When one of our Hispanic Market agencies wins a new piece of business, at HispanicAd.com we celebrate. When one of our agencies’ creatives gets recognized at Cannes, we know what it means. Today we join and salute media leader Gloria Constanza of d expósito & Partners who is being honored with The Medallas de Cortéz … Read more
More people moved across state lines in 2021 than in 2019, many to and from highly populated and neighboring states, according to U.S. Census Bureau estimates released today. Nearly 7.9 million people in the United States moved between states in 2021, up from almost 7.4 million in 2019. People moving between states made up 18.8% … Read more
Halfway through 2023, we’re still dealing with rising inflation and adjustments to consumer behaviors brought on by the pandemic. As we look ahead to the rest of the year, we should expect a return to some kind of normalcy in terms of advertising revenue growth. To view report, CLICK HERE.
By Maggie Merklin Today’s marketers have a tough job. For decades, they have focused on delivering the right message at the right time to the right customer to drive sales and performance while still seeking to answer a lingering question: “Is my advertising working?” To read more CLICK HERE. Courtesy of Association of National Advertisers … Read more
Telemundo Atlanta and Atlanta Convention & Visitors Bureau (ACVB) announce the upcoming launch of Atlanta con Sabor Latino (Atlanta with Latin Flavor), a highly creative, bilingual lifestyle series showcasing Latin culture and cuisine through intertwined stories from Latinos who call Atlanta home. Atlanta ranks as the 22nd largest Hispanic DMA with 939,190 Hispanics in population … Read more
During the Fall League Meeting in 2022, the National Football League announced enhancements to its diversity, equity and inclusion initiatives across its 32 clubs and the league office. Essential to the success of these initiatives is culture, and people are at the center of culture. Peter Drucker is often credited with saying that “culture eats … Read more
