Marketing technology, more commonly known as martech, is stealthily transforming the way companies market to consumers. As ads retarget and emails automate, consumers are enjoying the luxury of an omnichannel experience while affording marketers the opportunity to collect the digital breadcrumbs they leave behind.
Telemundo Deportes will produce Spanish-language Olympic video content for Peacock, including TYM Olímpico, an Olympics-themed collection from Titulares y Más, that will be available on the streaming platform.
Many new companies who are also large marketers have become publicly traded or indicated plans to do so. Their disclosures show that these companies typically allocate substantially greater shares of their revenues to advertising than more mature companies.
LEVY Architects, recognized as one of the region’s leading architecture and design firms, has teamed with full-service marketing firm Creative Civilization – An Aguilar/Girard Agency.
More Mexican migrants came to the United States than left the U.S. for Mexico between 2013 and 2018 – a reversal of the trend in much of the prior decade, according to a new Pew Research Center analysis of the most recently available data capturing migration flows from both countries.
In-home consumption in Argentina, Brazil and Colombia decreased in the first quarter of 2021 compared to 2020, largely due to a drop in purchase frequency seen across the lower classes.
DoubleVerify released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance.
Over the past couple of weeks several industry factors have come to light in advertising and media industries that could be detrimental to the continued growth and success of Hispanic Marketing & Media.
Legacy brands including Bud Light, Dunkin’ and Reese’s are diversifying their product portfolios and stepping into unexpected markets.
U.S. consumers are resuming active lifestyles as we emerge from the pandemic while maintaining some at-home habits, such as eating more meals at home. While CPG demand has remained elevated in the first half of 2021, IRI expects demand patterns to shift as the reopening economy reignites competition for consumers’ wallets.
Marketing leaders must build a diverse, adaptable range of team capabilities to meet expanding responsibilities and keep their brands competitive amid rapid marketplace shifts.
Conversion-driven marketing strategies weren’t born out of the pandemic, but sales-focused campaigns really took a front seat last year when brands around the globe paused their broader marketing efforts. Now, as global ad spending rises, it’s important for brands and advertisers to think beyond the short term—and existing customer bases.
In this episode Fran connects with Alejandro Acebal VP Digital Sales / Telemundo Station Group on his career journey and the power of Mentorship, Sales, and Perseverance.
The pandemic has disproportionately affected certain groups, who were hit by record unemployment, mental health challenges and the accumulation of debt. Among Hispanics (of any race), the repercussions were even greater for those who responded to surveys in Spanish rather than in English.
Four reasons brands should incorporate digital VOOH into their media buys
This shift in our understanding of the effectiveness of working from home has caused businesses to reimagine what working life can actually look like post-COVID. In fact, the companies that don’t become more flexible about working from home may lose employees to companies that are open to a hybrid of in-person and remote working.
On today’s episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal’s streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision’s Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Fútbol de Primera Radio and Verizon announced a multiyear, multiplatform media and marketing agreement, that names Verizon as an official broadcast partner of FDP Radio’s exclusive broadcasts of the FIFA World Cup Qatar 2022, as well as the 2021 Concacaf Gold Cup, the 2022 Concacaf World Cup Qualifiers, and the Mexican National Team U.S. tour and international friendly matches.
The world of sports is not immune to gender bias, as evidenced by the notably lopsided coverage of women’s sports by the media and the disproportionate level of brand sponsorship spend allocated to men’s sports. This situation changes, however, during a two-week period every two years when the eyes of the world focus on the Olympics, the only global sporting event characterized by true gender parity.
Entravision Communications Corporation announced the closing of the previously announced acquisition of MediaDonuts, a leading digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region.
