MMA Global, the association devoted to architecting the future of marketing, released its annual State of Attribution Marketer Benchmark Report. For the first time since MMA Global released the survey results in 2016, over half of marketers (53%) are using multi-touch attribution (MTA) to track and optimize marketing performance. Adoption has risen steadily over the … Read more
By Jason Heinrich, Simon Henderson, and Melissa Lee This recession will be different. It will arrive at a time when decision makers will still be struggling to manage through the onslaught of major disruptions that didn’t all exist simultaneously during previous recessionary periods: supply chain constraints, geopolitical tensions in key markets, a historic labor shortage, … Read more
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International. In the wake of a menu of challenges such as the global pandemic and exponential rise … Read more
In June, consumer confidence slipped somewhat even as some spending categories continue to see growth. Consumers reported that they were less likely to purchase big-ticket items (like cars, homes and appliances) but that they were still hungry for services. Indeed, recent personal consumption expenditures data showed strong growth in services and a retreat from goods. … Read more
There’s more than enough discussion across the media industry about the massive growth of streaming, but the ongoing fanfare fails to objectively quantify what is truly happening and the full impact that over-the-top content is having on total TV usage. To remedy that, Nielsen publishes The Gauge, its monthly snapshot of total TV and streaming … Read more
Republica Havas announced that Victoria Verdeja has rejoined its team as associate director of communications. She will spearhead public relations efforts, including external and internal communications, media relations, social impact, and the agency blog, for the Republica Havas brand. Part of the Communications and Brand Social Responsibility team, the new role will focus on bolstering … Read more
By Richard Fry A recent college graduate prepares a meal with his mother at her home in Boston in May 2018.A recent college graduate prepares a meal with his mother at her home in Boston in May 2018. (Barry Chin/The Boston Globe via Getty Images) As successive generations of young adults in the United States … Read more
A groundbreaking audio study, conducted by Alter Agents – an independent market research consultancy – in partnership with Audacy and media agency Spark Foundry, has concluded that ad engagement climbs with each audio exposure across industry categories, audio platforms and genres. This distinctive content peak study shows that exposing audiences to audio messages consistently offers … Read more
Florida’s median age in 2021 was 42.7, higher than the national median of 38.8 and that of neighboring Georgia (37.5). But even within Florida, the age structure varies widely, from 32.1 in Leon County to 68.3 in Sumter County — the highest median age of any county in the nation. A new U.S. Census Bureau … Read more
Nearly six in 10 U.S. workers are concerned their paycheck is not enough to support themselves or their families as employees look to keep up with the rise of inflation, according to the latest American Staffing Association Workforce Monitor online survey. When asked, 58% of employed U.S. adults expressed concern that their paycheck is not … Read more
The ANA introduced the industry’s first set of guidelines for measuring influencer marketing to help advertisers overcome a challenge that has thwarted them for several years. The ANA said the guidelines were needed because, while measurement guidelines have been available for paid advertisers for almost a decade, organic influencer marketing has not benefitted from a … Read more
4A’s R4A’s Research Exclusive Content logo research illustrates ad agency employment, growth in agency revenue, fastest growing ad hubs, share of advertising expenditure by medium, and more to keep you abreast of agency trends.
Que Buena Los Angeles presents the 30th anniversary tribute concert to Chalino Sanchez – “Homenaje al Rey del Corrido.” Sanchez was killed 30 years ago in Mexico. That night silenced the voice of one of the most memorable Regional Mexican music singers and songwriters. A legend within Mexican communities, he continues to inspire popular music … Read more
Building your product into the story of an ad, or finding creative ways to convey the brand experience, help persuade and build affinity for your brand. With 75% of all ads in Kantar’s Link database containing some form of product demo, it’s not surprising that many of this year’s Kantar Creative Effectiveness Award winners feature … Read more
McKinsey experts predict that video entertainment, in all its forms, will become more immersive, gamified, and personalized. From ‘bunny ear’ antennas to broadband, and from VHS to virtual reality, video entertainment is changing fast. A decade from now, what we watch—as well as how and where we watch it—could be dramatically different. Four McKinsey experts … Read more
Audio advertising is projected to reach $7B in 2022. And what inevitably comes with greater investment? A greater desire, and need, for data. An increasing number of brands are widening their proof points for successful and effective audio campaigns outside of just conversions. Brand perception metrics are quickly rising to the top of marketers’ data … Read more
By Tim Williams “Companies Want Lawyers to Kill the Billable Hour,” reads the headline in a recent issue of the Australia Financial Review. Around the same time, the marketing publication Campaign ran an article titled “Wary Marketers Sour on Billable Hours.” Could it be that the hourly is rate is finally, at long last, marked … Read more
The 2022 GfK TVB Video Media and Usage Study, found that Hispanics have more digital access to live TV and local news than the average adult. Eighty-two percent of Hispanic adults 18+ are able to stream live programming and sports from broadcast channels on their devices (smartphone, tablet, PC) through an app from their cable … Read more
The complexity and uncertainty of the economic environment are weighing on CEOs today as they plan for the next 12-18 months while navigating a myriad of disruptive factors such as inflation and supply chain issues, talent and skills gaps, and geopolitical instability. But despite lower economic growth expectations shared by CEOs, they remain relatively optimistic … Read more
As inflation continues to rise, one-third of consumers (38%) said they are cutting back in other spending areas to cover the cost of items for the upcoming school year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. Families expect to spend more per person on both K-12 … Read more
