By Stacie deArmas, SVP, Diverse Insights & Initiatives As a first-generation Latina in the U.S., I often hear, “Really, you don’t look Cuban.” Maybe it’s my light skin or my name. “Estacie” doesn’t exactly translate very easily. Perhaps it’s the other person’s familiarity with Cuban actors or musicians. Or maybe it is the way I … Read more
by Mark Duval – The Duval Partnership Thought leadership is a powerful tool for new business generation — yet it continues to be out of reach for many agencies, whether due to resource challenges, planning and execution roadblocks, or simply out of a misunderstanding about what genuine thought leadership content looks like. With the term … Read more
By Saber Sherrard, Rishi Dave, Jamie Merolla, and Laura Beaudin Marketing and sales groups at many technology firms are at loggerheads or, at best, an impasse. Executives at one software company, for instance, wonder why more deals in the pipeline are not closing, with sales and marketing teams each blaming the other for shortcomings. Several … Read more
IRI released findings from its 2021 GEM® Lift Study in partnership with SeeHer, the largest global movement for accurate representation of women and girls in advertising and media. The study analyzed the social and financial incentives associated with the depiction of women and girls — across language and race and ethnicity — in advertising campaigns … Read more
Few industries have been immune to the effects of the global pandemic, but the impact has been particularly notable for global sports. While the return of fans at live events midway through 2021 was cheered by all, behaviors have evolved too much for the sports industry to simply snap back to a mirror image of … Read more
Telemundo confirmed the official start of production and cast for the new version of hit Colombian telenovela Hasta que la Plata Nos Separe (Til Money Do Us Part) an RCN Television production for Telemundo. Written by Fernando Gaitán (Yo soy Betty, la Fea, Café con Aroma de Mujer) and currently filming in Bogotá, the series … Read more
With Census 2020 projections showing that the non-Hispanic white population is declining eight years faster than anticipated, the multicultural majority—a reality for youth under 19—may happen as early as next year for the 35-and-under segment and 2028 for all people under 50. The entire marketing landscape must also adjust because WE ARE NOW. This is … Read more
By Isaac Mizrahi – Co-President of ALMA Agency The movement for racial justice over the last two years empowered diverse communities to raise their voices and call for action and advocacy from brands and businesses. The marketing and advertising industry met the call to action by committing to increase investment in diverse-owned media. As agencies … Read more
Omnicom Group Inc. announced a new member of its Board of Directors. Patricia Salas Pineda has been appointed an independent director and member of the Governance Committee, effective immediately. Within this diverse Board, seven members are women, four are African American and one is Latina. “We speak at length about proper representation and inclusion within … Read more
As it celebrates its one-year anniversary, Pitaya Entertainment has established itself as one of the players in the Latino podcast space and is the fastest-growing podcast network for Latinos in the U.S. The podcast startup released its first series in January 2021 and launched eleven weekly series during its first year. The shows are hosted … Read more
The National Association of Latino Arts and Cultures (NALAC) announces the hiring of Penny Rodriguez as the organization’s new Communications Coordinator. The position will execute the coordination and implementation of strategic communications for NALAC’s professional development, grantmaking programs and advocacy work nationwide. “Penny Rodriguez is a committed communications professional, with a clear equity lens and … Read more
What happened to the VERY LOUD Black Marketers that we heard & saw last year and the craving by all advertisers to be perceived as woke or engaged? It is a legitimate questions, especially in the light that Black History Month is closing in 6 days. What has been the diversity and DE&I buzz lately? … Read more
Lopez Negrete Communications, Inc. walked away as the most winning agency of the evening with a total of 32 American Advertising Federation-Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 17th time the agency has earned a “Best of Show” award in this contest through its history. The campaign that … Read more
Without in-person events, can experiential marketing still have a positive effect on brand perceptions and consumer spending? When we reflect on 2020 and 2021, what will we remember? Chances are, it’s the very lack of being out in the world encountering people, places, and things; engaging with friends, family, and colleagues in social and work … Read more
by Bob Wiesner, Managing Partner for the Americas region of The Artemis Partnership Organic growth is the indisputably easiest way to increase revenue. The exceptions are few and far between. While nearly every agency and professional services firm gets this, agencies seem to have particular struggles with organic growth. It’s much harder thanit ought to … Read more
This Black History Month, Latino Alternative TV (LATV) will be premiering its original Afro-Latina-led beauty series, Shades of Beauty on Friday, February 18th at 7:30pm ET. The series, hosted by Simone Mariposa and Yoe Apolinario, will focus on appropriately framing public perception of beauty to better understand its place in our culture and provide viewers … Read more
2020 was a year of highs and lows. For marketers who have always maintained a commitment to diversity and inclusion, the calls for social justice strengthened their resolve. For many others, however, the momentum of acknowledging the problem gave way to frantic, reactive statements that quickly fizzled out or failed. A year later, companies realized … Read more
The Wellness category, comprised of Health & Fitness and Medical Equipment & Facilities, was one advertising sector that grew at an exceedingly high rate in 2021 compared to 2020. In fact, Wellness ranked in the top 3 for growth across all SMI measured category groups in 2021, with a +49% YoY increase in overall investment. … Read more
A year ago, many believed that by early 2022 we would be through the worst of the Covid-19 pandemic. In some ways that’s true: vaccine programs have dramatically decreased the likelihood of death and severe illness from the virus, and life has returned, in many countries, to something resembling ‘normal’. Restrictions on movement are over, … Read more
US inflation has reached its highest point in nearly 40 years, as the COVID-19 pandemic has caused both supply and demand-side shocks, with a disrupted supply chain, unprecedented levels of government fiscal stimulus, shifts in consumer spending, a decline in labor force participation, and persistent business uncertainty. Inflation has been relatively low for so long … Read more
