Executives share their plans for returning to the workplace [REPORT]
New normal work models are here to stay
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A ‘Work Anywhere’ Workplace is What Employees Actually Want Today
As organizations around the world make plans for their people to return to the workplace, the latest research report from Accenture finds that 83% of people say a hybrid work model is optimal ─ where individuals have the ability to work remotely between 25% and 75% of the time
Telemundo Global Studio inks deal with Planeta
Telemundo Global Studios announced it has signed an agreement with Planeta to license the exclusive rights to the complete library of best-selling Spanish author, Corín Tellado, including close to 4,000 titles.
Return of Uforia Live
Univision’s Uforia announced the return of its experiential virtual music series Uforia Live.
d expósito & Partners wins Two Tellys for COVID-19 Lucha Libre campaign
The team at d expósito & Partners announced that two of their recent campaigns related to COVID-19 were recognized as winners in the 42nd Annual Telly Awards. The agency’s campaign with the Ad Council to promote mask-wearing, Lucha vs Virus, won a Silver Telly, and the social media and influencer outreach campaign with NYC Health + Hospitals Test & Trace Corps to promote frequent testing for COVID-19 won a Bronze Telly. The awards follow in the heels of the agency being recognized at the premiere creative competition in Latin America, El Ojo de Iberoamérica Festival in Buenos Aires, Argentina, where d expósito was chosen Best Independent Agency of the Year.
Importance of Hiring More Diverse Suppliers Grows [REPORT]
A substantial majority (69 percent) of ANA members have strategic plans in place to hire suppliers with diverse backgrounds for marketing and advertising services, according to a new ANA study.
Account Management in 2021: Leaders Sum up the Challenges of the Last Year and Why They Remain Hopeful about their Role and their Industry
Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. Called “What it means to be an account leader in 2020,” the contributors each offered their perspective on how they were preparing for the year – with quite literally no concept of what the year ahead would hold.
MiQ launches programmatic solution for U.S. Multicultural Advertising
MiQ, a programmatic media partner, announced the launch of their U.S. Hispanic and multicultural practices that will help advertisers best reach and engage U.S. multicultural audiences through more sophisticated, diverse data sets.
Telemundo Deportes Olympic Soccer Coverage
Telemundo Deportes will present the most extensive live Spanish-language coverage of the Olympics Women’s and Men’s soccer competitions. Telemundo and Universo will present most matches live, including both gold-medal matches. All games televised will also be available on TelemundoDeportes.com and the Telemundo Deportes app. Live coverage will be complemented by daily highlights, recaps and re-air of select matches.
La Promesa airs on Pasiones
Pasiones has announced the U.S. premiere of the immensely popular Turkish series La Promesa (‘The Promise’) which will make its debut on Monday, May 31, at 6 p.m. ET / 3 p.m. PT.
ALMA’s Michelle Headley joins 4A’s Board Of Directors
The American Association of Advertising Agencies (4A’s), appointed Michelle Headley / EVP operations and production at Alma to its national board of directors,
The Growth of Supplier Diversity [REPORT]
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers.
Mega Trends Transforming the United States Through 2030
Frost & Sullivan’s recent analysis, Transformative Mega Trends in the United States through 2030, examines the complex intersections of social, education, work, political, economic, and urbanization trends set to converge in the next decade.
What’s next for digital consumers
The COVID-19 pandemic has driven rapid adoption of digital channels across countries and industries, but digital’s growth has plateaued in the past six months and may begin to slip back once the pandemic eases—even as total digital adoption stays well above prepandemic levels.
Digital Video Out Of Home Buyers’ Guide [REPORT]
The Out of Home Advertising Association of America (OAAA), released its first “OAAA Digital Video Out of Home (VOOH) Buyers’ Guide” to help advertisers navigate the VOOH landscape and take advantage of the medium’s benefits.
Univision to premiere of “Si Nos Dejan”
Univision announced the world premiere of “Si Nos Dejan” (If They Let Us), a story about love after a betrayal and breaking age-gap stereotypes. Starring Mayrín Villanueva, Marcus Ornellas, and Alexis Ayala, “Si Nos Dejan” premieres Tuesday, June 1, at 9 p.m. ET.
Marketing Organization
What are best practices and common structures for the organization of marketing and digital in companies today?
Bridging the digital divide for underserved communities [REPORT]
While significant monetary investment has been made toward bridging the digital divide, its persistence warrants an alternative approach. Getting to broadband for all opens a world of opportunities for underserved individuals and spurs US economic growth.
Haz Montana to Head Audio Brands For Meruelo Media.
Meruelo Media announced that programmer Haz Montana has joined the company as Vice President, Audio Brands to lead its Los Angeles Super Cluster of Hip Hop Tastemaker KPWR Power 106, Classic Rocker KLOS 95.5, Throwback Hip Hop KDAY/KDEY 93.5 and Latin Rhythmic Breakout CALI 93.9.
Navigating Narratives
Empathy is not just another tick-the-box exercise
