2020 Social Responsibility [REPORT]
Our purpose as a firm is to help create positive, enduring change in the world. In a year of unprecedented challenges, we came together to deliver on our purpose.
Article placement: Top News
Economic Optimism Drives Brand Values to Record Levels
The world’s most valuable brands have experienced record growth according to the Kantar BrandZTM Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany.
Lazos de Sangre airs on Pasiones
Pasiones has announced the U.S. premiere of Lazos de Sangre (also known as Broken Pieces or Paramparça) one of the most successful Turkish television series to date.
Proud and Present: LGBTQ Audiences and Content Take Center Stage [REPORT]
As the LGBTQ community has grown its footprint, there is no doubt that digital connectivity is perhaps the single most influential factor in the advancement of the LGBTQ community.
2021 Millennial and Gen Z [REPORT]
In a time of crisis, younger generations hold true to their ideals and demand accountability
Radio Dials Up the Audio Experience Post-Pandemic
More people are now looking for the type of immersive and intimate experience that radio has long provided
Increased Interest in Advanced Addressable Direct Mail for Leading Brands [REPORT]
Interpublic Group’s Matterkind and MAGNA revealed ROI to Sender, a new report that lists the best practices for running a direct mail campaign and explores the value of new product developments like Advanced Addressable Direct Mail (AADM).
Where Will Your Agency Be Six Months From Now?
As the post-COVID era becomes a reality, will your agency emerge like a phoenix from the pandemic’s ashes? Or will it struggle its way into 2022, fixated on survival? By Mark Duval – The Duval Partnership
Radio Audiences Continue To Grow
Radio’s weekly reach is now at its highest levels since March 2020, and has grown during each of the past four months. In May 2021, radio’s weekly reach surpassed 122 million weekly listeners, within 2 million of where it was before the lockdown precautions took effect last year.
Albert Rodriguez named President of Spanish Broadcasting System
Spanish Broadcasting System, Inc. announced that it has named Albert Rodriguez to the position of President of SBS, succeeding Raúl Alarcón, who has served in that capacity since 1985.
Culture’s Spectrum LGBTQIIA+ [REPORT]
Spectrum focuses on the experiences of Black and Latinx LGBTQ communities with content topics ranging from consumer insights, highlights of queer media, culture, perspectives from members of the community.
Entravision announces extension of NFL Partnership
Entravision Communications Corporation announced that the Company will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL in both the 2021 and 2022 seasons.
The Importance of Inclusivity in Product Development [PODCAST]
Customer expectations are much higher in 2021. Today’s empowered consumers know who they are, expect brands to understand their needs, and use their social currency to influence perception in favor of or against brands. Enlightened brands listen, build intelligence, and use those insights to make products more attractive to buyers.
Gen Z: Understand Me, Don’t Define Me [REPORT]
Moving away from labels and toward the future of data in marketing to this powerfully influential generatio
Technology Unleashes Creativity for Brands
An increasingly complex digital landscape can easily spiral out of control
CMO COUNCIL releases C-SUITE SCORECARD OF MARKETING EFFECTIVENESS
While revenue and sales growth rank as management’s top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite Scorecard of marketing value and effectiveness released in a report by the Chief Marketing Officer (CMO) Council.
Are You Wasting Valuable Agency Resources On Proposals?
Agencies waste resources when they send out proposals too soon or incorrectly. In this post, I’ll explore strategic considerations around sending proposals outside of formal RFPs. When and why should you send a proposal—or not? If you send one, what are some important things to keep in mind? By Mark Duval – The Duval Partnership
CNN en Español 360° opportunity
CNN en Español unveiled its new programming for 2021-2022, and the Sunday night primetime lineup Domingo de Gigantes. With this new programming lineup, the network is poised to reinvent news sponsorship and will offer commercial partners a unique, 360° TV and Digital sales opportunity across all its platforms.
Flurry of Account Reviews Reflect Major Changes for Agency-Client Relations
Brands are looking for more diversity and a different mindset from agencies post-pandemic
US Advertising Market will grow by +15%
As the economy recovers faster than expected globally (GDP +6%) and in most markets, so do marketing activity and advertising spending. With the added driver of rescheduled international sports events, MAGNA forecasts global all-media advertising spending to grow by $78bn (+14%) to $657bn in 2021, a new all-time high. MAGNA also raises its forecast for advertising market growth in 2022 to +6.6% (previously +5%). The +14% growth expectation for 2021 would represent the highest growth rate on record, beating +12.5% in 2000, and a significant increase from MAGNA’s previous global forecast (Dec. 2020: +8%).
