In 2020, the global economy experienced one of the worst declines since the Great Depression. Yet, while the ripple effects of COVID-19 have thrown many businesses into disarray, some companies have not only managed to stay afloat amidst the chaos—they’ve thrived. Using data from Kantar BrandZ, this graphic looks at the top 100 most valuable brands of 2021.
In this episode of The New Mainstream podcast, Michelle O’Grady Caballero, Founder and CEO of Team Friday, introduces the concept of “ground truthing” and how it can be used to combat false narratives and challenge assumptions.
Telemundo Deportes’ lead commentator Andres Cantor was honored during the National Soccer Hall of Fame celebrated this past Saturday, October 2 in Frisco, Texas. Cantor was honored after been named the recipient of the 2020 Colin Jose Media Award, which honors journalists whose careers have made significant long-term contributions to soccer in the United States.
Telemundo stations Telemundo 31 / WTMO, which serves Spanish-speaking audiences in Central Florida and Telemundo Puerto Rico / WKAQ announced a news collaboration that will result in their respective audiences receiving live, local news coverage from each market during the stations’ newscasts.
In our “Industry Spotlight Series“, we are highlighting Angela Sustaita-Ruiz / Digital & Cultural PR and Marketing Strategist / Co-Founder Brilla Media. We will continue to highlight our great industry executives in this series, asking them key questions about the business. Enjoy.
iProspect, a dentsu company, announced it has appointed Danielle Gonzales as its first North America CEO. In this new role, Danielle will guide over 1,000 specialists across the US and Canada, leading a unified team in elevating the agency’s full-service capabilities to accelerate growth through a performance mindset.
Generally speaking, there are two types of marketing commonly executed in a business marketing strategy. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches.
You need to organize and communicate your public relations activities and events.
Marketing leaders are increasingly turning to agile methodologies to help improve the speed and performance of their teams along with the many partners they use for creative, production, and measurement expertise. In our experience, though, the shift to agile is often far from seamless for these constellations of teams. Our recent survey of marketing executives found that only 3 percent characterized their transition to agile marketing with their partners as “smooth,” while more than 80 percent reported the journey to be filled with obstacles.
NBCUniversal Local, a division of NBCUniversal, announced that it has completed its acquisition from Ramar Communications of four full power stations, one Class A station, three low power stations and 20 associated [or multiple] translator stations that are assigned to the Albuquerque DMA.
Univision’s TUDN and Major League Baseball announced a multi-year agreement naming TUDN Radio the official Spanish-language radio partner of MLB in the U.S. and Puerto Rico.
While Hispanics represent the largest minority segment in the U.S. today, the total population is facing a decline in the next decade, which may signal the demise of the majority or minority groups in the U.S. in 20 to 30 years.
Synchrony announced the Latinx Executive Alliance, a coalition that allows C-suite executives and business leaders from different companies, industries and sectors, to collectively help Latinx employees advance in corporate America.
There are different types of digital marketing, but in this article, we are going to dig the ground for exploring the fundamental differences between the two major types of digital marketing, i.e., B2B and B2C.
After a year like no other, consumer packaged goods (CPG) marketers face a hard question: how to power above-average growth in the next normal.
Ad budgets are quickly shifting from traditional TV, newspaper and online to DOOH with 92% of advertising executives expecting the roll-out of digitized outdoor displays to speed up even more between now and 2026.
Gina Oliva-Pinto has been promoted to Vice President of Marketing for NBCUniversal Local, a division of NBCUniversal.
The digital era of industry change has emphasized the lowest price, automated tactics, and direct response metrics at the expense of strategy. Planning our media investments in order to maximize the outcomes we seek is a lost blend of science and art.
Did you know that nearly nine out of ten Hispanics stream their favorite shows and movies? This is a higher penetration than non-Hispanics.
An overreliance on outdated tracking methods could mean costly delays in a fast-paced market
