RushCard, one of the first prepaid Visa cards, has selected d expósito & Partners to spearhead advertising efforts targeting the Hispanic market. d expósito & Partners, the New American Agency, has created a multi-platform Hispanic advertising campaign for the Dynasty Prepaid Visa RushCard featuring baseball star Alex Rodriguez. The campaign makes its debut this week on Hispanic television networks with the launch of the first Spanish-language commercial for RushCard.
Ad Agency
Ucedo departs Grupo Gallegos.
Favio Ucedo the award winning Creative Director of Los Angeles based Grupo Gallegos has left the agency.
República names Fiske EVP- Chief Strategy Officer
República announced that Rosanna Fiske has joined the company as executive vice president and chief strategy officer.
FDA hires Sensis for tobacco education campaign.
The FDA Center for Tobacco Products (CTP) retained cross-cultural advertising agency Sensis to develop and deliver public health education campaigns about the dangers of tobacco use, targeting at-risk and underserved populations. Sensis is one of three agencies awarded contracts by the FDA for the five-year, $210 million project.
Castells awarded Gold at NAMIC.
Castells struck gold at the 2012 NAMIC Excellence in Multicultural Marketing Awards (EMMA) taking 1st place in four of the five award categories, and five total awards. The NAMIC EMMA Awards recognizes the top marketing tactics and case studies targeted to multicultural audiences in the cable industry.
Telenovela star’s Honey Nut Cheerios ad campaign doesn’t make truth any sweeter for Latinos
Food marketers see the Latino community as an important target because it is a large, young and growing segment that is sure to yield lots of future sales. The barrage of food marketing to Latinos – particularly when the pitch is for unhealthy cereals, fast foods and sugary drinks – poses a significant challenge to reversing this epidemic and the related chronic diseases. by Jennifer Harris, PhD, MBA, Latina Lista
Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Castells links all the pieces with Agency Re-launch.
The new and improved Castells & Asociados website is fired up and ready to launch. It underscores the agency’s breadth and depth of brand and sales-building efforts over 15 years, as strategic business growth leaders fully immersed in their clients’ businesses.
Jessica Pantanini steps down from the helm of Bromley.
Industry veteran Jessica Pantanini, Chief Operations Office has stepped down from her position at Bromley in San Antonio and leaves the agency.
MARS Advertising expands Multicultural capabilities.
MARS Advertising is strengthening its Multicultural Shopper Marketing Capabilities. MARS has hired former Diageo and Mary Kay executive Lisa Feder to lead the effort and expand the agency’s focus.
Ludwig joins Conill as Executive Creative Director.
Conill announced that Ross Ludwig will join the agency as its Executive Creative Director effective September 1. Mr. Ludwig (42) was previously part of a high-profile creative team that produced ideas for such agencies as Crispin, Porter + Bogusky, Goodby Silverstein and Partners, Wieden+Kennedy, BBDO, Mother and Chiat/Day, among others.
iNSPIRE! taps Lonnie Limon as Agency’s New President.
Independent Dallas-based Hispanic agency, iNSPIRE! has selected industry marketing veteran Lonnie Limon as the company’s new president, effective immediately. Limon will oversee and direct the agency’s organizational objectives and report directly to Chairman and CEO Tommy Thompson.
A Digital Breakdown of the 2012 Hispanic Fact Pack.
For this post I thought it would be interesting to provide a digital perspective on the recently published Ad Age Hispanic Fact Pack. From a high level, investment in the Hispanic digital medium continues to outpace investment in traditional mediums, however compared to the general market, we still have a long way to go. by Lee Vann / Captura Group
Wing launches LatAM Pantene Global Olympic Campaign
Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.
Plasencia named to PRWeek 2012 ‘40 Under 40’.
República announced that its Chairman and CEO Jorge A. Plasencia has been selected by PRWeek to the 2012 “40 Under 40” list honoring the top forty professionals under the age of 40 in the marketing and communications industry.
LatinWorks takes Gold at Advertising Age’s 2012 Small Agency Awards.
LatinWorkswas awarded the Small Agency of the Year Award in the 75-150 employees category at Advertising Age’s 2012 Small Agency Awards show and conference.
Sensis to market Metrolink.
Southern California Regional Rail Administration, also known as Metrolink, awarded a marketing contract to cross-cultural advertising agency Sensis. The contract is for support of ongoing communications and marketing services to boost ridership on the Metrolink commuter rail system.
