Ad Agency

MARS Advertising is strengthening its Multicultural Shopper Marketing Capabilities. MARS has hired former Diageo and Mary Kay executive Lisa Feder to lead the effort and expand the agency’s focus.

Conill announced that Ross Ludwig will join the agency as its Executive Creative Director effective September 1. Mr. Ludwig (42) was previously part of a high-profile creative team that produced ideas for such agencies as Crispin, Porter + Bogusky, Goodby Silverstein and Partners, Wieden+Kennedy, BBDO, Mother and Chiat/Day, among others.

Independent Dallas-based Hispanic agency, iNSPIRE! has selected industry marketing veteran Lonnie Limon as the company’s new president, effective immediately. Limon will oversee and direct the agency’s organizational objectives and report directly to Chairman and CEO Tommy Thompson.

For this post I thought it would be interesting to provide a digital perspective on the recently published Ad Age Hispanic Fact Pack. From a high level, investment in the Hispanic digital medium continues to outpace investment in traditional mediums, however compared to the general market, we still have a long way to go. by Lee Vann / Captura Group

Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.

República announced that its Chairman and CEO Jorge A. Plasencia has been selected by PRWeek to the 2012 “40 Under 40” list honoring the top forty professionals under the age of 40 in the marketing and communications industry.

LatinWorkswas awarded the Small Agency of the Year Award in the 75-150 employees category at Advertising Age’s 2012 Small Agency Awards show and conference.

Southern California Regional Rail Administration, also known as Metrolink, awarded a marketing contract to cross-cultural advertising agency Sensis. The contract is for support of ongoing communications and marketing services to boost ridership on the Metrolink commuter rail system.

Many marketers are aware of the significant opportunity of the $790 billion dollar lesbian, gay, bisexual, and transgendered (LGBT or “gay”) market.* LGBTs over-index in many categories (travel, spirits, automotive, among others) or have unique, often underserved needs (financial services and healthcare, for example) that make them a prime prospect for brand growth. By Angela Walker Campbell – Vice President, Executive Creative Director, Prime Access

UHealth, the University of Miami Health System, has selected MGSCOMM to develop and implement multimedia and multilingual campaigns to build brand awareness of South Florida’s only academic-based health system, and its growing line of comprehensive services.

Alison Brod Public Relations announced its expansion with the launch of a multicultural division. Maria J. Ramirez has been hired as Supervisor to lead the multicultural division for key beauty, lifestyle and fashion clients including L’Oreal Paris, SKYY Spirits, Guthy Renker and Old Navy.

NASCAR concluded an agency review that selected Ogilvy & Mather as Agency of Record (AOR) to service the sport’s evolving advertising and marketing needs.

Southwest Airlines announced the launch of its new national low fare campaign to the Hispanic audience with the objective of helping them recognize how easy it is to connect with their loved ones for real. The “Connect for real” campaign, created and developed by Dieste, Inc., is running nationally on Hispanic broadcast and cable networks.

A new study by ANA (Association of National Advertisers) and Reed Smith reveals that nearly one-third of U.S.marketers are aware of rebates / incentive payments from media companies to agencies that may not be reimbursed to the advertiser. Available on HispanicCMO.com