According to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Hire-Vue, nearly two-thirds (63%) of adults report having been through an interview process, while 37% say they have never done so (including 61% of those who are retired, and 45% of those without a college degree).
Business
Retails Forecast Modest Growth for 2013.
Following uneven sales results in December and January, retail executives are moderating their expectations for 2013. According to a new survey by BDO USA, LLP, retail CFOs project a 3.2 percent increase in total store sales, down from last year’s expected 4.5 percent increase, but still in line with recent projections released by the National Retail Federation.
Comcast to acquire GE’s 49% Common Equity Ownership Interest in NBCUniversal.
Comcast Corporation announced it will acquire GE’s entire 49% common equity stake in the NBCUniversal joint venture for approximately $16.7 billion.
The Bridges of Madison Avenue.
Madison Avenue today is a study in contrast. The media ecosystem has become so complicated that, just to get a general idea of what is happening in digital, social, set-top and mobile requires supercomputers parsing Big Data terabytes.
Who Deserves the Credit?
Marketing communications people are inherently good at promoting things, including their work and themselves. They’re seldom shy to claim more than their fair share of credit when things go well.
Puerto Rico the talent pool for the US Hispanic Ad Industry — Understanding The Opportunity.
As many of our readers have read through our publication HispanicAd.com, the island of Puerto Rico is suffering a severe economic downturn and the flight of executives to the US mainland has increased dramatically in recent years from many industries.
You can attribute the flight to economic stagnation & an over-dependence on government entitlements, crime or just plain lack of opportunities and growth.
The advertising and media industry in Puerto Rico has been in a BRAIN RECESSION way before the economic downturn of the island. You have an executive’s base of advertising and marketing professional that are educated in the US & Puerto Rico, bilingual, US Citizens but caught in an advertising model that does not benefit the clients marketing ROI or the Industry at large.
By Gene Bryan / CEO – HispanicAd.com
Open Letter To President Obama.
By Tony Hernandez – Founder of Immigrant Archive Project.
Power of Oats within Today’s ‘Familia’.
The new campaign, which takes a master brand approach by highlighting the broad portfolio of delicious Quaker products made with oats, is being extended to the Hispanic market by adapting the message and creating a more relevant connection to today’s modern Latina Mamás, whose family is always her top priority.
Media Mix Challenges weigh Heavy on Marketers in increasingly Digital Landscape.
Advertising agencies are increasingly concerned with how to best utilize media mix, according to STRATA’s most recent quarterly survey. Twenty-two percent of agencies surveyed indicated that media mix was a challenge. Tellingly, 76% of those polled advertise using at least three mediums per client campaign, indicating the need for multi-platform advertising.
The Purchase Loop Study identifies most influential Behaviors in Buying Decisions. [REPORT]
The concept of the purchase funnel first appeared in the late 19th century, as a linear journey from a need to a final purchase. Since then, nearly everything about how consumers interact with brands has changed. Proprietary research conducted by About.com in collaboration with Latitude, confirms that the actions of consumers have evolved drastically, and that what most influences shopping decisions varies widely by purchase category.
Louis Pagan passes.
Louis Pagan co-founder of Hispanicize and is the Editorial Director for the company’s social media content platform Hispanicize.com has passed unexpectedly.
HispanicAd.com celebrates 15 Years of Services with major Conference & Partnership milestones.
HispanicAd.com has reached very important milestones since it began publishing fifteen (15) years ago in 1998 and has become the US Hispanic Industry’s premier choice for daily news, research, insights and Thought Leadership.
We have earned and secured EXCLUSIVE – US Hispanic Trade Media Partner status with the leading and most important US Hispanic focused conferences serving our advertising, marketing and media Industry.
Lotus Entravision Reps re-launches as Entravision Solutions.
Entravision Communications Corporation announced that it has changed the name of Lotus Entravision Reps (LER) to Entravision Solutions.
NAHP President Zeke Montes Passes.
Zeke Montes is legendary for his commitment to the National Association of Hispanic Publications (NAHP) – and no one will or could serve more terms as President than the six terms he served. He was elected as the second NAHP President in 1986 and served three terms early in the NAHP history when board members were elected to one year terms (1986-1989). His many accomplishments from this period include the NAHP joining HACR and other key national organizations, the NAHP Group Buy program grew, the start of what is today the José Martí Awards, the NAHP gave it’s first scholarships, and our first convention in Mexico.
