A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.
Business
Manzanita Sol launches new ‘Haz Lo Diferente’ Campaign.
To bring the campaign to life, Manzanita Sol enlisted world-renowned percussionist, Rafael Padilla, and international flautist, Pedro Eustache, to create the music for the brand’s award-winning TV commercial using only Manzanita Sol bottles, caps and straws, showcasing a truly creative and unique production technique.
Challenges emerge as Advertising Economy Strengthens in Q1 2013.
Media buying agencies are experiencing major business growth and expect that growth to strengthen throughout the rest of the year, according to the latest quarterly survey conducted by STRATA.
The Great Crosscultural Land Grab.
By now, the majority of marketers get it: far from being isolated silos in society, multicultural groups are the ones creating “mainstream” culture. Unless you’re completely landlocked in a white suburb, you’ve noticed that popular music is almost entirely Black, Asian and Hispanic. You’ve also seen television virtually abandon the white sitcom for shows that focus on an eclectic mix of subcultures (Modern Family, The Voice, American Idol, etc.). by Ken Muench / crossculturalism.com
Necessity is the Mother of Invention … and Profit.
The phrase, necessity is the mother of invention can be traced back to Plato and is commonly used to refer to difficult situations which have inspired ingenious solutions. Solutions which meet unfulfilled needs until some bright person came up with a solution no one ever thought of before. By Terry Soto, Author of Marketing to Hispanics a Strategic Approach to Assessing and Planning Your Initiative and Grow with American Best Practices in Ethnic Marketing and Merchandising
Hispanic Small Business Owners Positive Outlook on Business Performance.
Despite their concerns about the current economic environment, the majority of Hispanic small business owners (64 percent) are optimistic about their business in the year ahead, compared with general market business owners (40 percent), according to a new survey released by TD Bank.
Corporate Leadership not Ambitious Enough.
In these stagnant economic times, there are signs that the public wants leadership to be more ambitious, with three times as many Americans saying senior leadership at large companies is weaker than stronger today as compared to five years ago, and four times as many Americans saying senior leaders are more focused on short-term goals than the long term as compared to five years ago.
Advertising Update: Light at the End of the Tunnel.
The latest economic forecasts have confirmed that the US is on a slow but steady trajectory towards recovery. Four months into 2013, there are clearer signs that this year will show moderate economic growth, despite the fiscal austerity and uncertainty that plagued the beginning of the year.
