Marketing

Marissa Solis the veteran marketing expert that helped Pepsico market many of their products as Sr. Vice President – Core Brands, Partnerships, and Media at Frito Lay.  Previously Ms. Solis also was the Vice President/General Manager – Hispanic Business Unit, Pepsico North America Beverages.

Despite the undeniable impact of COVID, I feel that we have many reasons to toast as we enter the final quarter of this year, both as a country, an industry, and as individuals.  By Roberto Orci

Hispanics are the secret to the growth— and the future success of America. But for too long, this group has been viewed as a single segment. Latinos are a community of limitless diversity yet firmly connected by our culture, our language and our shared experiences.  By Stacie de Armas is Nielsen’s Senior Vice President of Diverse Insights and Initiatives

This report provides extensive details on how brands can get involved in gaming.

Changes in where people go for content is likely to outlast the pandemic

Chavez will lead marketing, advertising, public relations, media, and consumer insights, as well as the brand’s digital initiatives. He will be responsible for developing and executing innovative marketing strategies to achieve the next chapter of growth for KFC U.S.

Marketing budgets have always been subject to scrutiny, but the arrival of the pandemic and its presence almost two years later continues to spotlight the need for efficient and effective spending. That, in turn, has intensified the importance of accurate and holistic measurement, especially as brands increase their usage of new platforms and channels for their marketing efforts.

Edelman announced the release of a comprehensive global study revealing a dramatic shift in the importance placed on Corporate Communications by CEOs, Boards of Directors and other C-suite executives at the world’s leading companies. The “Future of Corporate Communications” research finds that the role of Corporate Communications has forever changed – shifting away from what has traditionally been viewed as a support function towards one increasingly recognized as an enabler of enterprise value.

In a comprehensive study, NBCUniversal, MAGNA and the IPG Media Lab find that video ads created for the Total Market fall short among most Hispanics, but ads that leverage a language connection first, drive brand growth.

How to write, sharpen and present better creative briefs.  By Will Humphrey  – Strategy Director at Wunderman Thompson

NBCUniversal, MAGNA, and Identity revealed Deconstructing Diversity Today, a new research study that explores the full spectrum of diversity, and the role that brands play in acknowledging and amplifying cultural identification. The study flips the script on outdated cultural archetypes, and reveals the multifaceted and fluid nature of how people identify today. The study also outlines tangible next steps that marketers can take to connect with multicultural audiences in authentic, culturally-relevant ways

Advertising is a small part of marketing. We don’t control the product. We don’t control the pricing. We don’t control the distribution or the customer service or the marketing strategy. The only thing we control is one aspect of communication.

Nielsen continues to dedicate itself to telling the story of the power of Black audiences, their diversity, and the representation of the collective Black community. According to “Seeing and Believing: Meeting Black audience demand for representation that matters,” the newest report in Nielsen’s Diverse Intelligence Series, the U.S. Black population has a complex and powerful legacy that continues to shape countries and cultures around the world. Yet, when it comes to representation in media, the complexity that creates the richness of their experience is often lost, and when present, undervalued.

This week, I had the privilege of joining some of the best minds in advertising at ANA’s Multicultural Marketing & Diversity Conference. Having spoken at this important conference for five consecutive years, I wanted to use this year as an opportunity to address the entrenched habits in how we do marketing, and outline the path to building new habits needed to widen the opportunity for multicultural marketing.  By Marc S. Pritchard – Chief Brand Officer at Procter & Gamble

It’s important to have clear brand positioning, executed consistently across all touchpoints. But which media brands can best amplify your personality?

As the end of 2021 comes into focus, the ripple effects of the pandemic aren’t the only disruptive factors for advertisers to contend with. Channel fragmentation, privacy, ad avoidance and social responsibility are additional considerations that affect everything from marketing strategy to channel choice to message tone.

As we approach the 23rd annual ANA Multicultural Marketing & Diversity Conference, it’s a good time to step back and reflect on news from the past year that is relevant to multicultural marketing and diversity.  By Bill Duggan / Association of National Advertisers

Visual discovery – even when it’s in the form of advertising – drives purchase decisions. Nearly half (49%) of Americans say product images influence their purchases of consumer packaged goods (CPG), while almost three-quarters (74%) say images in search results are very or extremely helpful in determining which products to buy, according to a new consumer sentiment survey commissioned by NCSolutions (NCS).

Over the past months, we have been reading about how advertisers have increased their investment commitment towards minority-owned media companies. While this is a critical movement, missing from the debate is an important discussion around what kind of messages these advertisers are planning to use in these new and more diverse media plans.  By Isaac Mizrahi – Co-President of ALMA

Catering to audiences’ most ardent passions is at the heart of brand affinity