Agency
Inclusion’s Next Wave [REPORT]
A new trend report exploring emerging trends in inclusion, revealing a powerful role for brands.
Global Product Placement Spend Surged 12.3% in 2021
Global product placement spending surged 12.3% to $22.93 billion in 2021, following the worst decline ever in pandemic-struck 2020, fueled by double-digit growth in all six media platforms, led by various digital media, television and video segments, and several recorded music channels, according to new research released by PQ Media.
Culture and Multicultural Identity: Names Matter
Keeping pace with culture can be challenging for brands. Consumer dynamics are evolving and becoming increasingly fluid, particularly around identity. Several factors influence how consumers see themselves and shape their attitudes, behaviors, preferences, and biases, including their heritage and culture. Through this lens, consumers make purchase decisions and establish brand affinities, requiring companies to develop a better understanding of the complexity of identity.
State of Retail Advertising [REPORT]
Retailers in the United States have continued to increase their ad spend in 2022, with Pathmatics data revealing that the industry has spent $2.7 billion in the first half of the year (up 6.5% year-over-year).
Lopez Negrete Communications named Hyundai Motor America’s Hispanic Marketing Agency of Record
Lopez Negrete Communications has been chosen by Hyundai Motor America as its U.S. Hispanic marketing agency. The award-winning agency will deliver strategic marketing campaigns targeting the technologically savvy U.S. Hispanic consumer.
Día de los Muertos at Hemisfair celebrates 10 Year Anniversary
Día de los Muertos returns to Hemisfair for its tenth annual celebration with a FREE two-day festival on Saturday, October 29 and Sunday, October 30. Recognized as one of the 10 Great Day of the Dead Celebrations in the world by USA Today, Día de los Muertos at Hemisfair, popularly known as Muertos Fest, features two days of vibrant events and entertainment celebrating this Mexican tradition.
U.S. MULTICULTURAL TRENDS – Multicultural Audiences’ Streaming and App Interests on Mobile and CTV [REPORT]
U.S. multicultural audiences are bigger streamers than the general market. Asian Americans, African Americans, and Hispanic Americans are 33 percent, 17 percent, and 17 percent, respectively, more likely to have CTV streaming apps than the general market.
Victor Paredes named Executive Director of Cultural Strategy at Collage Group
Collage Group announced that Victor Paredes has joined the team as Executive Director of Cultural Strategy. Paredes is a proven expert in inclusive marketing and advertising and will leverage his expertise in combination with Collage’s proprietary data and insights in support of members’ objectives to unleash the power of culture to drive brand growth.
Guidelines for Diverse Media Suppliers
The ANA and the 4A’s unveiled a comprehensive list of guidelines designed to help diverse media suppliers improve and strengthen their partnerships with marketers and agencies.
Alcazar named EVP Managing Partner & Executive Creative Director of 305 Worldwide
Horizon Media named Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of 305 Worldwide, Horizon’s culture-first creative agency. He assumes this role after two years as the Creative Director of the agency.
Telemundo kicks off “EL CAMPEÓN EN TI 2022”
NBCUniversal Telemundo Enterprises is rolling out a multi-city national campaign, "El Campeón En Ti" ("The Champion In You"), to build on its longstanding commitment to inspire Hispanic youth to discover -- through soccer -- the champions within themselves. The campaign will bring an inspiring and engaging series of jamboree events to cities across the country in the months leading up to the FIFA World Cup Qatar 2022™, serving as a second edition of Telemundo’s community-driven campaign inaugurated during the FIFA World Cup Russia in 2018.
2022 Connectivity and Mobile trends [REPORT]
Consumers are using connected devices to enhance their daily lives and well-being while fine-tuning the balance between their virtual and physical worlds.
How Americans are feeling about economic opportunities and the future
The American Opportunity Survey spotlights Americans’ views on the state of the economy and other trends. What did researchers find about how people think things are going and what the future holds?
TelevisaUnivision announces the start of production for four new ViX+ Original Titles
TelevisaUnivision announced that three new series, “Colapso” (working title), “Isla Brava”, and “Senda Prohibida,” and one new documentary film, “Absoluta” are currently in production.
Finding Agency Opportunities Amid Challenging Economic Conditions
Much discussion has occurred on the outlook for agencies since we last wrote about the changing economic headwinds. It’s time to revisit the topic and layer on some additional considerations, with a focus on what agencies should be doing now. By Mark Duval - The Duval Partnership
The Luxury of Strategy
Loudmouth marketing weasels like me are always going off on the need for advertisers to abandon their addiction to short term-ism and focus their attention on the long term imperative of building their brands. By Bob Hoffman
Making Zero-Party Multicultural Data Accessible to DSPs
Driven by our mission to demystify diverse communities through data, our team partnered with digital programmatic platforms to empower digital media buyers with the tools to access diverse audiences while using their favorite demand-side platforms (DSPs).
Tails wagging dogs: when process eats away at culture
Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organizational rule..
“TELEMUNDO LOCAL ACADEMY” launches at Cal Sate Northridge
The Telemundo Station Group, part of NBCUniversal Local – a division that includes 43 NBC/Telemundo stations in the U.S. and Puerto Rico and six regional sports networks – announced California State University, Northridge (CSUN) is its fourth and newest partner for the group’s “Telemundo Local Academy” journalism training program. The one-year program kicks off at CSUN in September 2022.
Republica Havas Health launches
Havas Health & You and Republica Havas announced the creation of a new agency, Republica Havas Health, to help foster health equity for multicultural patients and consumers. Republica Havas’s new division will be led by Co-founder, Chairman and CEO Jorge A. Plasencia, and will leverage the scale of HH&Y to reach brands and consumers across the United States, with quick global expansion plans.
