Agency

Education and immigration remain important topics for Latino voters. The DREAM Act, which stands for Development, Relief, and Education for Alien Minors, addresses both these topics. Although the national debate continues on whether or not to pass a federal version of the DREAM Act, some states such as California and Illinois have already taken the matter of access to higher education into their own hands. By Insight Tr3s

The multicultural agency world has grown very sophisticated over the years. However, the fact remains that multicultural agencies continue to have a strong Spanish-language and Spanish language media focus. One could argue they have been pigeon holed into the Spanish language realm because many marketers equate multicultural and especially Hispanic marketing with the Spanish language. By Terry Soto, Author of Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative and President and CEO, About Marketing Solutions, Inc.

Alma took home the most honorable mention of Grand Prix in two separate categories: Significant Results and Radio, for Rosetta Stone and McDonald’s, respectively at the ANA (Association of National Advertisers) Awards for Multicultural Excellence.

Dieste took the gold award in this year’s ANA Multicultural Excellence Award contest for its work on behalf of Xoom Corporation.“Save the Pigs” won as 2012 best campaign developed to reach Hispanic consumers. The winning campaign is Xoom’s first national branding campaign produced by Dieste.

VPE Public Relations (VPE PR) took home the Latinos in Social Media (LATISM) award for Best Marketing/PR Firm Using Social Media to Reach Latinos on Friday, Oct. 26, during the LATISM Awards Gala in Houston, Texas.

Digilant announced the release of Digilant Multicultural, a marketing system designed to pinpoint specific audiences including U.S. Hispanic, African American, Asian, and LGBT. Digilant Multicultural uses semantic language, geographic information, and other proprietary attributes to match an advertiser‚s preferred audience in real-time to video, display, and mobile advertising placements.

It was once thought that streaming music on the internet, through services like Pandora, gave consumers a chance to “try before they buy” music in either physical or digital formats. Research from Stage of Life suggests that that trend may be dissipating, however, especially with teens and college students.

Hispanic consumers in the U.S. spent more than five hours a month per person watching video on a mobile phone during the first quarter of 2012, a 22 percent increase in usage over a year ago, according to Nielsen’s Cross-Platform Report. With video now available across a variety of devices, it’s to be expected that Hispanic consumers want more content options, a topic explored in a recent Nielsen consumer study commissioned by Univision.

The FIU School of Journalism and Mass Communications just released the webinar recording of their “Hispanics and The Media: The Emerging Power Conference” to the public.

During the festival, the 4A’s also announced this year’s recipients of the Jay Chiat Awards for Strategic Excellence (Oct. 25), following a record number of submissions in 10 categories ranging from creative technology and social media to brand experience.

When talking about US Hispanics marketers seldom explore socioeconomic level as it relates to their attitudes and behaviors. For me this is a most interesting relationship because if, for example, Latinos hold cultural attitudes in the same esteem regardless of their social standing, then one may conclude that one marketing approach may reach diverse types of Hispanics. By Felipe Korzenny, Ph.D.

In speaking with many of my esteemed industry colleagues over the last several days, I’ve heard a lot of buzz about the upcoming ANA Multicultural Marketing & Diversity Conference in Miami this week. Everyone looks forward to the different topics on the agenda, and each of us can find a number of favorite subjects we will be gravitating to at the event.

Telemundo Media announced they are hosting their first ever Google+ Hangout in Spanish-language television to support the specially-customized live finale of the network’s unprecedented “social” drama series, “Secreteando,” today Friday, October 26 at 2pm ET.

E -commerce solutions fulfill shopper needs in ways that brick-and-mortar channels cannot match. As a result, digital shopping has transformed entire industries, such as music, books and travel. A new report from Nielsen examines the impact of digital on Consumer Packaged Goods (CPG) and seeks to lay out key principles for marketing success in a world where digital is the new standard.