Agency

Katz 360, the digital sales arm of the Katz Media Group, and Univision Radio National Sales, the Hispanic radio sales division of Katz, announced the launch of a new online audio platform, Unidos Digital Network.

A mounting body of evidence finds that the spread of mobile technology is adding to news consumption, strengthening the appeal of traditional news brands and even boosting reading of long-form journalism. But the evidence also shows that technology companies are strengthening their grip on who profits, according to the 2012 State of the News Media report by Pew Research Center’s Project for Excellence in Journalism. View Report Here.

SPEAKING two languages rather than just one has obvious practical benefits in an increasingly globalized world. But in recent years, scientists have begun to show that the advantages of bilingualism are even more fundamental than being able to converse with a wider range of people. Being bilingual, it turns out, makes you smarter. It can have a profound effect on your brain, improving cognitive skills not related to language and even shielding against dementia in old age.

Leave it to that urban legend among Latin immigrants in the U.S.–especially those from Mexico–that Coke bottled in Mexico is better than the one bottled in the U.S.
By Manny Gonzalez

Available on HispanicCMO.com

If there’s supposed to be a stigma attached to living with mom and dad through one’s late twenties or early thirties, today’s “boomerang generation” didn’t get that memo. Among the three-in-ten young adults ages 25 to 34 (29%) who’ve been in that situation during the rough economy of recent years, large majorities say they’re satisfied with their living arrangements (78%) and upbeat about their future finances (77%). DOWNLOAD Report Here.

Gaining increased retail shelf space can provide a major boost in driving sales growth for the brands and product portfolios of consumer packaged goods (CPG) manufacturers. Yet, increased shelf space—which requires significant retailer support—can be difficult to achieve.

Bromley announced the appointment of Mary D. Padilla as its Public Relations Director. Padilla will develop and implement the agency’s overall strategic public relations programs, including overseeing the departmental planning, revenue growth, profitability, quality of work, client relations and strategic development.

Liberty Tax Service announced that its Hispanic community initiative, Una Familia Sin Fronteras(A Family Without Boundaries), is supporting American Red Cross Month in Hispanic communities nationwide, helping generate awareness of the American Red Cross‚s lines of service in the local community, promote blood donation in the Hispanic community, and raise funds for community programs and disaster relief.

From the unstable economy and stubborn unemployment rates to frugal consumers and high commodity prices, there has been endless discussion around the challenges facing CPG marketers during the last few years. All is not doom and gloom, though. The latest research from SymphonyIRI Group’s Times & Trends, “CPG 2011 Year in Review: The Search for Footing in an Evolving Marketplace,” uncovers several exciting trends taking place in everything from new product development and technology to store layouts and consumer shopping patterns.

Yahoo! en Español launched a new blog, sponsored by Toyota Prius v, presenting tips on how to live an environmentally-conscious life.

A grassroots, civic-pride campaign for Visit Florida won the Best of Show nod for Miami-based advertising agency Alma at the 2012 AdFed Miami ADDY Competition.

ZenithOptimedia predicts global ad expenditure will grow 4.8% in 2012, reaching US$489 billion by the end of the year. This is a slight upgrade of the 4.7% growth we forecast back in December. We now expect ad expenditure to grow 5.3% in 2013 (up from 5.2%) and 6.1% in 2014 (previously 5.8%).