Agency
Canela Media enters partnership with Futbol Sites
Canela Media announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker (TSX-V: PMKR), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive and unmatched audience of Latino and US Hispanic sports fans.
Majority of White-Collar Workers Don’t Feel Generative AI Is Immediate Threat to Their Jobs; Want to Be Upskilled
U.S. white collar professionals do not see emerging tech like generative AI as an immediate threat to their jobs but also desire more opportunities to upskill in AI—including generative AI—from their current employers, according to a recent survey conducted by KPMG LLP, the U.S. audit, tax, and advisory firm.
The world of ‘ands’: Consumers set the tone
Consumer behaviors are diverging in sometimes paradoxical directions. How can companies quickly detect—and respond to—these trends?
What is social media?
Social media comprises the applications and websites that allow people to interact with other users, businesses, communities, and content.
2023 telecom industry outlook [REPORT]
In the year ahead, telecommunications companies will be focused on delivering advanced connectivity and higher performance to customers while reinforcing value and competitiveness. Our 2023 outlook examines five trends shaping telecom industry growth and business strategy, from 5G monetization to edge computing to an increasing focus on sustainability.
Why Can’t We Connect with People as Strongly as We Do with Our Devices?
Since the end of the pandemic, there has been a seismic shift toward living in the moment and not experiencing everything through a screen. As we were all forced to stay in our homes and not engage in normal in-person meetings, we all longed for the day that we could see each other again. So were brands and agencies, who spent the time alone from customer interaction retooling their industries to become fully digital.
Does a Purpose Help Brands Grow?
There’s a distinct path to differentiating a brand by delivering higher-order Elements of Value.
Cultivate Meaningful Growth – Empowering Your Business with Culture Marketing Strategies for Upwardly Mobile Hispanic Consumers
By Gaby Alcantara Diaz - Semilla According to Ipsos' findings on Hispanic wealth in America, Hispanics are gaining substantial wealth. Currently, one in five Hispanic adults is considered affluent, with a similar ratio observed among affluent individuals from the Gen Z population. This is in comparison to one in fifteen affluent boomers/seniors. Despite many of these households being raised in middle-class backgrounds, nearly one in four grew up in poverty. Nevertheless, they have achieved upward mobility, with their household spending surpassing their non-Hispanic white counterparts by 16% annually. In total, Hispanic households possess a staggering $12.8 trillion in net worth.
ANA Releases Updated Media Buying Contract Template
The Association of National Advertisers (ANA) has updated its services agreement template for advertisers to use when contracting with media buying agencies as part of the trade group’s ongoing efforts to increase transparency between clients and agencies.
Agencies: Catching Up On Key Industry Financial Trends
The advertising agency business has often been under-estimated, including by many of its practitioners.
Six Conclusions About In-House Agencies
Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Our newest report — The Continued Rise of the In-House Agency: 2023 Edition — is out. Here are six key conclusions from the report. By Bill Duggan
‘Trends have lost all meaning’
Brands’ fascination with social-media fads has devalued the rigorous practice of trend forecasting, says Reddit's head of global foresight, Matt Klein. Brands should remember some simple laws of physics to get back on track.
Consumer Spending Remains Strong [REPORT]
In this report, which measures inflation’s impact on consumer spending through February 2023, we dig into which categories drove spending growth and which ones lagged and how discretionary spending performed overall. Hint: you might be surprised.
Latest 2023 dentsu ad spend re-forecast shows: Digital reaches maturity in the marketing mix [REPORT]
Advertising investment is forecast to grow by 3.3% globally in 2023, according to the latest dentsu Global Ad Spend Forecasts report. Overall, an anticipated US$727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.
Nearly a Third Reporting Two or More Races Were Under 18 in 2020
The nation’s Multiracial population was the youngest of any race group, according to recently released 2020 Census demographic data.
What Do CFOs Want from CMOs?
There's a growing urgency for marketing leaders to learn how to speak the language of finance
Telemundo & NBC O&O’s podcasts ‘MY NEW FAVORITE FUTBOLISTA’ showcasing most-inspiring FIFA WOMEN’S WORLD CUP™ STARS
Beginning June 14, Telemundo and NBC owned stations will present a new season of the award-winning bilingual podcast My New Favorite Futbolista / Mi Mundialista Favorita profiling the most-inspiring FIFA Women’s World Cup 2023™ stars. The 10-part audio and video series is produced in partnership with Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup 2023™, which begins July 20.
The New Latino Consumer: The impact of Afro-Latinos in the Hispanic/Latino consumer market
As one begins to explore the Hispanic identity, one realizes that there have been debates throughout history as to whether we should consider this group of individuals as a racial or ethnic group, when many members of this community identify as both. When it comes to Afro-Latinos, this unique subgroup of individuals holds a unique place in the Hispanic community for many reasons, one being the unique positioning they hold in being considered Black and Hispanic. Although we can conclude that not all individuals that identify as Afro-Latino may identify as Black, and vice versa, this unique subgroup of the Hispanic/Latino identity is one of the many “new” Latinos in the market. By Derrick Raphael Pacheco - Department of Educational Leadership and Policy Studies, Florida State University
Hispanic Population Is Younger But Aging Faster Than Non-Hispanic Population
While younger than the non-Hispanic population, the Hispanic or Latino population has aged faster over the past decade, according to 2020 Census data.
Staying ahead: How the best CEOs continually improve performance
Like everything about the CEO role, the dynamics at play are as much about the institution as they are about you.
