Agency
71% of CMOs Believe They Lack Sufficient Budget to Fully Execute Their Strategy in 2023
The survey revealed that marketing budgets compose 9.1% of total company revenue in 2023, remaining relatively flat but still dipping slightly from the 9.5% reported in 2022
OPEN announces the appointment of Vergara as Managing Director for US Market
Open - Marketing and Communications Studio - announces the appointment of Millie Vergara as Managing Director to lead the operations in the United States and actively collaborate on client campaigns worldwide.
WOMEN’S HEALTH MONTH: THE ROLE OF MEDIA AND REPRESENTATION IN HEALTHCARE
As we observe Women’s Health Month in May, it is crucial to recognize the various factors influencing healthcare equity. An often overlooked driver… is media - the TV shows, movies, and social media content we consume. Media can profoundly shape our perceptions about people, influencing access to healthcare and the presence of biases and disparities. by Stacie de Armas, Senior Vice President of Diverse Intelligence & Initiatives at Nielsen
No Turning Back: AI Is the Future of Social Media
Just as we've witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be. Artificial Intelligence (AI) is fundamentally changing the way we interact with the Internet, and in the coming years it's going to shape social media, and the way people use it, more than any other variable.
Ready for Launch: How Gen AI Is Already Transforming Marketing
For CMOs, the benefits of generative artificial intelligence (if done right) will outweigh the brand risks.
Share of U.S. Coupled Households Declined in 2020
Coupled households are still the most common type of households but their share declined to 53.2% in 2020, down from 55.1% in 2010 and 56.9% in 2000.
Jesus Lara To Lead Radio and TV at TelevisaUnivision
In January 2017, he joined what was then Univision Communications as GM of Digital, Content and Entertainment for its radio division. Today, he's President of Radio for TelevisaUnivision, overseeing what is branded as the Uforia Audio Network.
Republica Havas Hits New Record with 23 Telly Awards
Republica Havas Group, a communications company that includes Republica Havas Creative, Republica Havas Media and Republica Havas Health, is the recipient of 23 Telly Awards – the agency’s biggest win to date of this prestigious annual recognition.
2020 Census Data on Age, Sex, Race, Hispanic Origin, Households and Housing
The newly released 2020 Census data products go beyond the data already available on the total population, the voting-age (age 18 and older) population, race, Hispanic origin and housing occupancy. This release contains more detailed age groups, the first data available on sex from the 2020 Census, information on families and households, and more detail on housing. They also show the intersection of many of these topics by race and Hispanic origin.
Age Profiles of Smaller Geographies Don’t Always Mirror the National Trend
The U.S. population in 2020 was older and had fewer children under age 5 than in 2010 or 2000, according to the 2020 Census Demographic and Housing Characteristics (DHC) data.
A Simple and Effective Guide to Segmenting Your Hispanic Market Research Sample
Conducting market research in the Hispanic market can be challenging, especially for researchers unfamiliar with the community or living in another country. Here is a quick guide to building a representative sample and obtaining accurate results.
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
With so many to choose from, marketers have their hands full as they weigh the options, allocate their budgets, and then validate their decisions. And as varied as the measurement landscape is today, the challenges will only increase as new channels come to market—unless marketers shift to think more holistically about their measurement.
‘Media Reimagined’ [REPORT]
Deloitte Digital has unveiled its pioneering "Media Reimagined" report, a captivating exploration into the vital role of equity in the media and entertainment (M&E) industry. Comprised of three thought-provoking sections, the report delves into the business imperative of equity, examines the current state of inclusivity and representation among M&E consumers and workforce, and offers actionable steps for creative industry leaders to foster equity throughout their organization's ecosystem.
Examining the Racial and Ethnic Diversity of Adults and Children
The 2020 Census shows the overall U.S. population in 2020 was more racially and ethnically diverse than it was a decade earlier. But how racially and ethnically diverse were different age groups within the population?
5 things to keep in mind when you hear about Gen Z, Millennials, Boomers and other generations
Generation Z. Millennials. Baby Boomers. It’s hard not to run into eye-catching headlines about generations these days. And it’s easy to feel like many of these headlines are just clickbait, all fluff and no substance. But is that really the case?
The Ongoing Appeal of the Household TV
Why the medium is still tried and true for brands even as streaming reaches maturity
The Age of Re-enchantment [REPORT]
Wunderman Thompson Intelligence is proud to present “The age of re-enchantment”, a global trends report unpacking how brands can help people transcend tough times by creating emotion-inducing experiences that deliver feelings of joy, wonder, and even fear.
Influential Latino film director León Ichaso passes in L. A.
León Ichaso, the Latino film director who had a hand in the influential television series “Miami Vice,” passed away yesterday in Los Angeles, CA., where he lived.
THE ME-CONOMY — HOW PURPOSE GOT PERSONAL [REPORT]
The report’s findings demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.
Maximizing ROI with Programmatic Data: Best Practices for Advertisers
Digital media buyers constantly seek ways to maximize return on investment (ROI) for their clients' digital advertising campaigns. But, achieving this goal is often easier said than done, as numerous factors can influence the results of a digital campaign.
