Promotions & Events

Following the initial leg of Ritmo y Color, a virtual concert series, McDonald’s welcomes Nicky Jam as the second musical artist in October, and Mariah Angeliq and Cazzu for the program’s grand finale in December. Ritmo y Color is a unique art and urban music experience that is fueling Latino pride nationwide.

Synchrony announced the Latinx Executive Alliance, a coalition that allows C-suite executives and business leaders from different companies, industries and sectors, to collectively help Latinx employees advance in corporate America.

NBCUniversal and Telemundo join forces to commemorate Hispanic Heritage Month with the launch of a robust company-wide campaign in English and Spanish under the banner “Come With Us” (“Juntos Imparables”).

Univision Communications Inc. will commemorate Hispanic Heritage Month with a multiplatform campaign that celebrates the extraordinary values, achievements and contributions of Latinos in America.

The National Association of Broadcasters won’t be moving forward with the NAB Show, a move that also cancels the co-located Sales and Management Television Exchange and the Radio Show, co-produced by the NAB and the Radio Advertising Bureau.  By Adam Jacobson – Radio TV Business Report

Support Latino Business (SLB), a nonprofit dedicated to championing Latino/x small businesses, hosts its third annual Support Latino Business Day, September 14, 2021. Purposely kicking off Hispanic Heritage Month (September 15-October 15) one day early, Support Latino Business Day works to continue changing the narrative for Latinos in the U.S., highlighting the vital and often unsung contributors of our nation’s economy.

There’s a better chance for success when brands integrate events programming across the organization

The 9th Annual Día de los Muertos at Hemisfair returns this Fall to downtown San Antonio for an expanded, in-person outdoor gathering on Saturday, October 23, and Sunday, October 24.

The New York Latino Film Festival (NYLFF) returns to The Bronx from September 14 to 19, 2021 with an impressive roster of 102 films from more than 12 countries, the largest number of films to date.

In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fun designs.

Estrella Media and its flagship radio stations Que Buena LA and Riverside, La Raza Dallas, and La Raza Houston, will be presenting the “Fiestas Patrias” festivals in each city in celebration of Mexican Independence Day on Sunday, September 12 and September 19.

Brands look to strike the right balance in ad creative as the Delta variant spurs more uncertainty

And here we are once again near another Hispanic Heritage Month (HHM). Like in previous years, we can expect an uptick of campaigns targeting the Hispanic segment, coming from a wide range of brands, from those with a solid commitment to investing in the Hispanic segment to the ones that try to equate a once-a-year post on social media celebrating HHM to an entire Hispanic marketing strategy.  By Isaac Mizrahi / Co-President & COO of ALMA

Organizers of the virtual Roberto Clemente VIP Experience, slated for Thursday, August 26th at 7 pm ET, announced that AARP will be the presenting sponsor for the Roberto Clemente VIP Experience.

Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing “Es Jose Time,” a partnership and campaign featuring Jose’s take on Miller Time. Developed with creative agency Alma, the campaign peeks behind the curtain of J Balvin’s on-stage persona and shows what he is like when he’s simply being Jose: the man who values time with his family and close friends over everything else.

With business travel budgets hampered, virtual programs continue to take center stage

Viva Entertainment Group, Inc. announced it will air the renown Carnival Miami.

HISPANICIZE announced the 2021 TECLA Awards, taking place on Friday, October 15th as part of its Hispanic Heritage Month festivities.  Owned, operated and produced by actor John Leguizamo’s NGL Collective, Hispanicize and the TECLA Awards are beloved iconic franchises that are well known in the Latinx community.  

Honoring its reputation as a cultural institution, The Valls Group announced the 50th Anniversary celebration of its famed Cuban restaurant, Versailles, by asking a simple question: “WHAT’S YOUR VERSAILLES STORY?”

The largest Mexican film festival outside of the Mexican territory, Hola México Film Festival, returns for its 13th annual edition this September 17-25 during Hispanic Heritage Month.