Atlantino LLC, producers of the broadcast special “The Roberto Clemente Museum Tour Experience,” announced that it will air this one-hour special on December 19th, 2021 via Telemundo Puerto Rico in Spanish.
Promotions & Events
Estrella de Jalisco’s “VIVE TU ESTRELLA”
Estrella Jalisco is introducing a "Vive Tu Estrella" grant to empower one person to quit an unfulfilling job and pursue their true life's passion. The grant is part of Estrella Jalisco's new "Vive Tu Estrella" advertising campaign, which challenges its community to dare to live their lives authentically.
THE MULTICULTURAL MAJORITY SHIFT IS HAPPENING FASTER THAN PROJECTED: WE ARE NOW!
With Census 2020 projections showing that the non-Hispanic white population is declining eight years faster than anticipated, the multicultural majority—a reality for youth under 19—may happen as early as next year for the 35-and-under segment and 2028 for all people under 50. The entire marketing landscape must also adjust because WE ARE NOW. This is the theme of the Hispanic Marketing Council’s Annual Summit Series taking place across virtual platforms beginning April 12 through the end of June.
What happens when experiential marketing goes virtual?
Without in-person events, can experiential marketing still have a positive effect on brand perceptions and consumer spending?
Talento Unlimited signs Two-time Olympic Medalist and new L.A. Dodger Eddy Alvarez
Talento Unlimited has confirmed its first athlete with the addition of two-time Olympic silver medalist Eddy Alvarez to its growing roster of talent partners, creators and events.
¿Lechon & football?
Pigskin? You mean lechon? For years, the football world has referred to the ball as a “pigskin.” The unique nickname was born before the 1850s when footballs were actually made from a pig’s bladder and the catchy name still sticks. But don’t worry, footballs are now made from cowhide leather or vulcanized rubber!
Telemundo surrounds Super Bowl LVI coverage
Telemundo surrounds Super Bowl LVI with comprehensive, multiplatform coverage from Los Angeles leading up to the exclusive, Spanish-language presentation of Super Bowl LVI featuring the Los Angeles Rams and the Cincinnati Bengals on Sunday, Feb. 13 on Telemundo and Universo, and streamed on TelemundoDeportes.com and the Telemundo Deportes app.
Marketers see opportunity to optimize outcomes in new era of events
Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats (e.g., virtual/webinar, in-person, hybrid) and types (e.g., conferences, trade shows, road shows, customer groups) and has the potential to drive broader and deeper customer engagement.
2022 Latin America Music Awards to air on Telemundo
The star-studded event will pay tribute to today’s most influential and iconic Latin artists as voted by music fans in the tradition of the “American Music Awards,” the world’s largest fan-voted award show. Nominees to the coveted event will be announced on Thursday, March 3, 2022.
The Roberto Clemente Museum Tour Experience broadcast by Telemundo Puerto Rico
WCCM LatinX Boston partnership With Massachusetts Alliance of Boys & Girls Clubs
WCCM Latin X Boston, of Costa Media Boston, has pledged to be a true local station in the Boston DMA and provide valuable information to the Latino community. Through its partnership with the Massachusetts Alliance of Boys & Girls, it is committed to working with local organizations and leaders to enhance this mission.
How Experiential Marketing and Brands Are Coming Back During Latin GRAMMY Week [VIDEO]
Brands and artists alike are excited to be back “live” for the biggest week in Latin Music. With the theme “Rediscovering Life Through Music,” the 2021 Latin GRAMMYs telecast is inviting audiences to rediscover what’s important in life using music as a storyline. By Lili Gil Valletta, CEO CIEN+, Cultural Intelligence® Expert
Versailles’ 50th-Anniversary
As many of us in the US Hispanic advertising, marketing, media, public relations and research industries, Miami based Versailles Restaurant has been part of our industry lore when traveling to Miami for events, visiting clients and agencies. Many conversations, memories and great food. For many of us that has put Versailles Restaurant in the center of these occurrences. Congratulations to Versailles in celebrating their 50th Anniversary.
Special Olympics launches First-Ever Fitness Campaign aimed at Hispanic Athletes With Intellectual Disabilities
For the first time in its over 50-year history, Special Olympics launched a fitness campaign aimed at Hispanic athletes with intellectual disabilities. The campaign, Escuela de Fuerza, which translates to School of Strength, drops at a key moment during the pandemic when many athletes with intellectual disabilities are working out from home to avoid public spaces.
McDonald’s USA announces “Ritmo y Color” Virtual Concerts
Following the initial leg of Ritmo y Color, a virtual concert series, McDonald’s welcomes Nicky Jam as the second musical artist in October, and Mariah Angeliq and Cazzu for the program’s grand finale in December. Ritmo y Color is a unique art and urban music experience that is fueling Latino pride nationwide.
SYNCHRONY launches LATINX EXECUTIVE ALLIANCE
Synchrony announced the Latinx Executive Alliance, a coalition that allows C-suite executives and business leaders from different companies, industries and sectors, to collectively help Latinx employees advance in corporate America.
NBCUniversal & Telemundo launch Bilingual Hispanic HeritageMonth campaign “COME WITH US”
NBCUniversal and Telemundo join forces to commemorate Hispanic Heritage Month with the launch of a robust company-wide campaign in English and Spanish under the banner “Come With Us” (“Juntos Imparables”).
Univision Celebrates Hispanic Heritage Month with Multiplatform Campaign “Unidos Somos Uno”
Univision Communications Inc. will commemorate Hispanic Heritage Month with a multiplatform campaign that celebrates the extraordinary values, achievements and contributions of Latinos in America.
NAB Show Canceled For 2021
The National Association of Broadcasters won’t be moving forward with the NAB Show, a move that also cancels the co-located Sales and Management Television Exchange and the Radio Show, co-produced by the NAB and the Radio Advertising Bureau. By Adam Jacobson – Radio TV Business Report
Support Latino Business Day
Support Latino Business (SLB), a nonprofit dedicated to championing Latino/x small businesses, hosts its third annual Support Latino Business Day, September 14, 2021. Purposely kicking off Hispanic Heritage Month (September 15-October 15) one day early, Support Latino Business Day works to continue changing the narrative for Latinos in the U.S., highlighting the vital and often unsung contributors of our nation’s economy.
Bridging the Gap Between Live and Virtual Events
There’s a better chance for success when brands integrate events programming across the organization
