Promotions & Events

Ralph Paniagua’s Atlantino, the veteran showrunner behind dozens of Latino sports and music festivals, co-produces Calle Ocho Live with its organizers, the Kiwanis Club of Little Havana, a nonprofit dedicated to serving children in the South Florida community. The partnership delivered this majestic event for the consumers and the national brand clients.

This week most of America is celebrating the beginning of the NFL season… I am still thinking about Superbowl LIV.  I attended to witness the Pepsi half time show.. well beyond the JLo/Shakira athleticism and intoxicating performance; I was there to celebrate the culmination of a business decision that took place 2 years before.  By Ana Ceppi

Telemundo announced that the 2020 edition of the Billboard Latin Music Awards will be broadcast live on Wednesday, October 21 from the BB&T Center in Sunrise, Florida.

Solis Health Plans announced a partnership with Major League Baseball’s Miami Marlins, winners of two World Series championships.

Univision Communications Inc. unveiled sponsors for the 17th annual “Premios Juventud” (Youth Awards), the summer’s premier Latin music celebration.

Calle Ocho Live announced that the late Celia Cruz, the Queen of Salsa, and Ivy Queen, the Queen of Reggaeton, will perform in an epic virtual duet of the Calle Ocho Live festival that is taking place October 4th.

Launching on August 14th the outdoor movie experience is produced by Coral Gables-based firm 3FEO Entertainment and is located on the grounds of the annual Miami-Dade County Youth Fair. The Fair’s latest attraction follows a national trend that has seen drive-in theaters making a comeback amid concerns over the coronavirus.

The Association of National Advertisers announced today that the 2020 Masters of Marketing Conference, originally scheduled to be held October 21-23 at Rosen Shingle Creek in Orlando, FL, will be a virtual, online-only event this year. The theme of the conference is “Force for Good. Force for Growth.”

Hispanicize #UnidosTogether Virtual Summit featured influencers, tastemakers, content creators, celebrities, executives and entrepreneurs and proudly shined a light on Latinx frontline heroes and small business owners alike.

Organizers from Carnaval Miami announced that the iconic Calle Ocho Music Festival 2020 that was previously cancelled in March will return this year on October 4th as Calle Ocho Live (www.CalleOchoLive.com) #CalleOchoLive, a live stream and broadcast TV Hispanic Heritage Month-themed extravaganza that will feature major music artists, a variety show and many creative surprises.  

The College Board and NBCUniversal Telemundo Enterprises announced the launch of College Board and Telemundo Academy Triunfadores, a joint public campaign to guide Spanish-speaking families through the college planning process.

d expósito & Partners launched the “Lucha vs Virus” PSA campaign to remind people that the battle against COVID-19 has not yet been won and that everyone should still wear a mask.  HispanicAd.com sat down with Paco Olavarrieta, Chief Creative Officer at the agency, to understand the genesis of the campaign and what it aims to achieve.

As communities across the country started opening up, and in anticipation of the Memorial Day holiday weekend, advertising agency, d expósito & Partners, launched a public service campaign, called “Lucha vs El Virus.” The campaign was designed to engage the Hispanic community and encourage compliance with public health practices during the COVID-19 pandemic. Inspired by Mexican professional wrestling (Lucha Libre) and their use of colorful masks to conceal their identity, the campaign seeks to help slow the spread of the virus by encouraging people to wear masks in a way that is eye-catching, fun and interactive but with a very serious message.

NGL Collective has announced the launch of Hispanicize #UnidosTogether Virtual Summit, the largest virtual gathering of Latinx influencers, content creators, entrepreneurs and media and entertainment innovators grounded by NGL’s #UnidosTogether initiative aimed at being a force for good in the Latinx community.  Led by NGL’s iconic Hispanicize platform, the FREE half-day virtual summit will take place on Wednesday, July 1st and represents a massive opportunity for brands to meaningfully connect with the Latinx audience during COVID recovery, and participate in the important conversation surrounding Black and Brown communities.

Crayola believes every child should be able to creatively and accurately color themselves into the world they see around them. Crayola launched Colors of the World crayons – 24 new specially formulated crayons – designed to mirror and represent over 40 global skin tones across the world. With the Colors of the World crayons, Crayola hopes to cultivate a more inclusive world for children of all ages, races, cultures and ethnicities.

As summer, grills, and smokers heat up across the U.S., the National Pork Board is launching “Sabor Season,” a virtual social media campaign to bring Hispanic families and communities together nationwide.

In response to alarming evidence of the continued disparate, negative impact of COVID-19, PepsiCo, Inc. and its philanthropic arm, The PepsiCo Foundation, launched an initiative to provide increased medical and economic aid to communities of color across the country where the company has long worked. The $7 million initiative is a comprehensive project to support immediate relief and long-term recovery.

The Comcast NBCUniversal Foundation and the NBCUniversal Owned Television Stations division announced $2.475 million in Project Innovation grants will be presented to 69 organizations in 11 markets that are using innovation to tackle everyday problems and urgent COVID-19 needs in their comm

In response to the COVID-19 pandemic sweeping the United States, Toyota Motor North America announced a range of initiatives with longstanding national nonprofit partners to serve the U.S. Hispanic community.

Republica partnered with Fairchild Tropical Botanic Garden to launch Earth Unplugged, an Organic Ambisonic Album Starring Mother Nature.