Some 13% of those ages 16 and older have visited library websites or otherwise accessed library services by mobile device. This is the first reading in a national survey by the Pew Research Center’s Internet & American Life Project on this subject.
Media
Facebook still Top Social Site for Sharing Product Info.
The closing of several Facebook stores earlier this year by major brands including JCPenney, Nordstrom and GameStop was enough to get some brands to push the pause button on excitement surrounding fcommerce. But brands can still get substantial benefits from firmly planting their flag in the Facebook social media space, as long as they understand the desires—and probable actions—of their followers.
Key Industry Trends that will shape Influencer Marketing in 2013.
BlogFrog outlined major trends it believes will shape the influencer marketing industry in 2013. Influencer marketing has emerged as one of the fastest-growing social marketing practices as brand marketers look to connect with consumers and customers in meaningful and authentic ways – often through the collective voice of active bloggers that are passionate and vocal about the brands they love.
MundoFox Network jumps ship from AmericaTeVe TV channel for WGEN-TV channel in Miami. [UPDATED]
This move seems to indicate some “trouble in paradise” with the previous short lived TV affiliation agreement with America TeVe for the Miami market. AmericaTeve also is the assigned MundoFox affiliate in New York and Puerto Rico.
Local TV Dollars may help Auto Industry Burn Rubber in 2013.
While the state of the U.S. economy remains a hotly debated topic, the automotive sector may be well on its way to a road to recovery, according to Nielsen’s most recent Insight Into Action Series study. In fact, the auto industry is poised to sell some 15 million new vehicles in 2012—a sales number the industry hasn’t hit since 2007.
WAPA putting La Comay on tape delay
WAPA TV’s “SuperXclusivo” and its puppet host La Comay are being on tape delay after years of leading the local TV ratings as a live show.
IN HONOR OF JENNI RIVERA: MUN2 PRESENTS ‘WE LOVE JENNI’
In honor of Jenni Rivera, mun2 will present the original special, “We Love Jenni,” on Friday, December 21 from 8 p.m. EST to 9 p.m. EST with an encore presentation at 10 p.m. EST.
Social Media dominates Smartphone Internet Time.
As consumers increasingly rely on smartphones as a major source of Internet access, a new GfK analysis shows that social media represents by far the largest share of online time via these devices. Social sites and activities account for almost one-third (31%) of smartphone online minutes – double the proportion for email, which ranks second at 16%.

























