AMG Strategic Advisors and Univision Communications Inc. have released findings from the Hispanic The Why? Behind The Buy research report analyzing Hispanic grocery shopping behavior and spending trends. The Hispanic The Why? Behind The Buy reveals important insights into the behavior and buying patterns of Hispanic consumers and provides actionable tips to help consumer packaged goods (CPG) brands and retail marketers better appeal to this important demographic.
Media
Nielsen and Twitter establish Social TV Rating
Nielsen and Twitter announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.
National Hispanic Organizations join boycott of WAPA-TV/WAPA America gossip show La Comay.
The National Puerto Rican Coalition Inc. (NPRC), the League of United Latin American Citizens (LULAC), the National Hispanic Media Coalition (NHMC), the National Conference of Puerto Rican Women, Inc. (NACOPRW), and The National Hispanic Caucus of State Legislators (NHCSL) join the Puerto Rican community on the Island and the mainland in support of a boycott against WAPA TV/WAPA America’s gossip show SuperXclusivo. The show is the target of a community boycott ignited by the most recent defamatory comments made by its main character La Comay (gossip guru Antulio “Kobbo” Santarrosa) regarding the brutal killing of publicist José Enrique Gómez Saladín.
La Comay & Me: what a Puerto Rican creative director living in the U.S. thinks of the gossip show.
There more I spoke to creative people in the industry, the more I heard complaints about “La Comay”. Bullying a local weather reporter because of her weight, calling local artists “patos” (equivalent of “fags”), slandering public figures, calling black people monkeys, denigrating Dominicans who reside in Puerto Rico; the list of complaints was endless and I wondered what had happened to the yet not perfect but dynamic and inclusive industry in which I had partially grown up?
Parranda plans to power a ‘Greater Puerto Rico’.
A new social network dubbed “Parranda” — the name of a popular Puerto Rican Christmas tradition — is hoping to gather Puerto Ricans on the island and throughout the world to “remap, remake, and remobilize the Greater Puerto Rico.”
Update Overload remains Brands’ Biggest Social Danger.
As many brands have spent the past several years engaging with customers and prospects on social networking sites, marketers have a good idea of what gets web users to connect. Typically, social networkers say they make “friends” with or follow a brand’s posts to find out about special offers and deals, and current research is consistent with that reasoning.
Hispanics are thirsty for Content Marketing.
Now that social media has become an integral part of most people’s lives, marketers are continuously looking for ways to take advantage of it to reach you with their message. Of the various tactics being employed, Content Marketing has emerged as one that marketers are increasingly focusing on. By Captura Group
2/3 of Mobile Phone Video Usage happens at Home. [INSIGHT & REPORT]
The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence released “The IAB Mobile Phone Video Diaries,” research that shows that 63 percent of digital video screening on mobile phones does not happen on-the-go, but rather at home. Over a third (36%) of these home-based digital video activities happen in a room where a second screen – a TV, desktop computer or tablet – is also available for viewing purposes. These findings combine to point to significant cross-media opportunities for brand marketers, whether tying mobile digital video to live television programming or linking magazine ads to relevant mobile clips.
U.S. Consumer Best Practices for Messaging 7.0 [REPORT]
The Mobile Marketing Association (MMA) unveiled the seventh edition of the “U.S. Consumer Best Practices for Messaging” (CBP 7.0). These best practices provide guidance to activate common short code messaging programs over U.S. carrier networks.
Choice & Rewards key to Engagement in Mobile Ads.
Tapjoy released “The Mobile In-App Marketing Opportunity” findings study, conducted by Forrester Consulting on behalf of Tapjoy. The commissioned study shows consumer-controlled, incentive-based advertising can increase ad relevancy, consumer sentiment and attention toward the advertisement.
Six Yins and Six Yangs In 2012 Social Media.
As we look back at 2012 from a social media perspective, it’s important to look at the good and the bad. I always like to ask two questions when analyzing a situation: 1) “What is being done right?” and 2) “What if everything is wrong?”
So, to start, here’s a social media insider’s top-six disappointments of 2012.
First Social Media Blueprint for Engaging Car Buyers. [INSIGHT & REPORT]
Syncapse Corp. released a strategic guide to help the automobile industry navigate the complex maze of social media options available to them at each phase of the customer decision-making process.
Brands doing Societal Good drive more Purchases.
Brands have been aligning themselves with positive causes for many years, and seeing a positive impact on their bottom lines when they do so. And the inclination among consumers to buy from brands playing a socially productive role in the world is only growing.
