Media

In the mobile age, gaining consumer trust is an important issue for marketers seeking to ensure that they’re not scaring prospective customers away.

One way to view smartphones is as a direct-response tool that consumers carry around in their pockets. Viewing an outdoor ad, for example, smartphone owners can act immediately via mobile to show interest or make a purchase. Yet while this behavior does occur, research shows that smartphone and tablet users who see ads on their mobile devices are more likely to act on those ads via the desktop.

As the world waits anxiously for the start of the 2012 Summer Olympic Games in London, England, a new survey indicates that almost three quarters (72%) of residents of 24 countries plan to watch at least some part of the events this year.

In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.

Telemundo Media, “The U.S. Home of the Olympic Games in Spanish,” announced its programming plans for the kick-off of its London 2012 Olympic Games coverage starting on Thursday, July 26 at 6:30 A.M. ET.

With the 2012 Summer Olympics set to kick off this Friday with the opening ceremony in London, Nielsen took a look back at past years’ festivities to see how they measured up.

omcast’s Xfinity TV, in agreement with NBCUniversal, announced a multiplatform content offering for NBCUniversal’s coverage of the London 2012 Olympic Games to commence on Wednesday, July 25 through Sunday, August 12.

With smartphones in more hands than ever before and mobile video viewing growing, the Olympics will see an increase of consumers viewing the games on their phones, rather than on their TVs.