Television

Azteca America premieres La Isla.

Azteca America announces the premiere of the new reality show La Isla beginning this Monday, August 27 at 8:00 pm / 7:00 pm CDT hosted by Alejandro Lukini.

Turner named President of Ad Sales & Marketing at Univision.

Univision Communications Inc. announced that Keith Turner has been named president of Advertising Sales and Marketing for Univision Communications, effective September 4, 2012.

MundoFox goes Live.

MundoFox launched. The launch positions MundoFox as the newest player in the Hispanic media marketplace.

Latino Stars make their debut on USA Networks.

The summer of USA is getting “muy caliente” with the former Telemundo superstars guesting on two of the network’s most buzzed about and highest rated summer series, ROYAL PAINS and BURN NOTICE.

Networks Struggle to Appeal to Hispanics.

Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.

CBS hoped to have a cross-cultural hit with “Rob,” starring Rob Schneider, right, but the show’s reliance on stereotypes was criticized by its intended audience.

Courtesy of New York Times

Antionette Zel to run Comcast’s El Rey Network.

El Rey Network, the new general entertainment cable network geared towards young Americans that will launch at the end of next year, announced that its CEO is Antoinette Alfonso Zel.

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