Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.
Television
Networks Struggle to Appeal to Hispanics.
The $4.5 Billion Question: Finding the Right Mix for Promoting Fall Shows.
As TV networks get ready for the fall season, the promotion of new and returning shows has kicked into high gear, representing a significant investment for the networks. In fact, national ads aired this summer and fall to attract viewers are estimated to be worth roughly $4.5 billion, according to Nielsen. While the power of promotion is clear, new research from Nielsen comparing networks’ promotion strategies leading into the 2011/2012 TV season found that the key to an efficient and equally effective promotion strategy is finding a balanced mix of promos both on and off-network.
Marrero named Sr. VP of Client Partnerships Development at Telemundo.
Telemundo Media announced it named Patty Marrero Senior Vice President of Client Partnership Development. Marrero will report to Dan Lovinger, Executive Vice President of Advertising Sales & Integrated Marketing for Telemundo Media, and Enrique Perez, Senior Vice President of Sales for the Telemundo Station Group.
Univision is insensitive, Telemundo is trying hard and MundoFox will blow everyone away.
I just struggled reading an article by Stephanie Da Costa – Media Director a Wing in Miami titled “Spanish-language Television Upfront And Fall Season Discourse” in MediaPost.
My first impression from reading the article is that Univision is insensitive for not changing their programming annually, Telemundo is trying hard and MundoFox will blow everyone away.
By Gene Bryan / CEO – HispanicAd.com
Available on HispanicAd.com’s El Blog
