News

Gen Z, the most racially and ethnically diverse generation in U.S. history, will not only buy fashion that meets their needs to both ‘fit in’ and express their beliefs, but also plan to spend more on clothes this year, according to a survey.

Rural Americans have made large gains in adopting digital technology over the past decade and have narrowed some digital gaps. However, rural adults remain less likely than suburban adults to have home broadband and less likely than urban adults to own a smartphone, tablet computer or traditional computer.

Science Applications International Corp. announced that Catherine Hernandez-Blades has joined the company as senior vice president of marketing and communications.

The Chicago Red Stars of the National Women’s Soccer League (NWSL) and Univision Chicago, part of Univision Communications Inc. announced a first-time partnership.

Here’s something we all know: advertising measurement is outdated. Just scroll through the media headlines and it’s impossible to avoid. An Olympics that saw both record consumer engagement and ratings declines. A high-profile dispute over box office numbers and streaming audiences. Or as the Media Rating Council’s Board considers Nielsen’s accreditation fate.  By Kelly Abcarian – EVP – Measurement & Impact, Advertising & Partnerships – NBCUniversal

And here we are once again near another Hispanic Heritage Month (HHM). Like in previous years, we can expect an uptick of campaigns targeting the Hispanic segment, coming from a wide range of brands, from those with a solid commitment to investing in the Hispanic segment to the ones that try to equate a once-a-year post on social media celebrating HHM to an entire Hispanic marketing strategy.  By Isaac Mizrahi / Co-President & COO of ALMA

The Gartner CMO Spend Survey shows that marketing budgets dropped from 11% of revenue in 2020 to 6.4% in 2021, causing a cascading ripple in how chief marketing officers (CMOs) are prioritizing spend across the organization. Faced with a reduction in resources, CMOs have reprioritized marketing channel spend for 2021. Now, pure-play digital channels dominate, making up 72.2% of the total marketing budget.

In an era of big data, personalization is critical for marketers looking to develop authentic and meaningful relationships with consumers. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants.

The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

Decisions in business are supposed to be rational and follow science. Easier said than done! That would require that scientific studies address high-impact issues that are relevant to business.

What’s next and what’s now for new business?  By Mark Duval – The Duval Partnership

The rapid rise in job openings to historic highs coupled with increasingly more workers quitting is leading to severe labor shortages, especially in leisure & hospitality, food service, and construction.

TidalWave Comics announced the addition of the iconic singer Selena comic book to its popular “Female Force” series focused on women who make an impact around the world.  “Female Force: Selena” will be released this week.    

As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective working relationship with IT that spans strategy, selection and management. Yet fewer than one out of four marketing organizations has such a relationship.

The middle of summer isn’t typically a time when we’re focused on the upcoming school year, especially when this year feels a little more normal than it did last year. That said, it’s time for brands to focus on back-to-school—even though July just ended.

This glossary aggregates many of the terms and acronyms used to provide clarity amid a quickly evolving and important space in the broader media industry.

As Hispanic millennials continue to weather significant financial impacts from the pandemic, nearly three-quarters (72%) are also providing financial support to family – far more than non-Hispanic millennials (53%) – according to new research from Bank of America’s Better Money Habits.

Telemundo Deportes, the Spanish-language home of the FIFA World Cup and all major FIFA tournaments, presents exclusive coverage of the FIFA Beach Soccer World Cup Russia, the 11th edition of the premier beach soccer tournament that brings together 16 teams from around the world to compete in the Russian capital of Moscow, promising the best action and atmosphere. 

Univision announced the premiere of “La Desalmada” (The Fiend), a powerful melodrama with a stellar cast that will bring love, passion, and unexpected plot twists to Univision’s primetime.

WAPA Television, has further amplified its commitment to serving the Island and its students with the creation of a new internship program between WAPA’s NotiCentro and the Recinto Universitario de Mayagüez (RUM), a campus of the University of Puerto Rico (UPR).