By Kelly Edwards, Philip Dowling, Will Warren, Oliver Gertz, and Manel Oliva-Trastoy There are good reasons that Netflix runs over 1,000 marketing tests per year and Amazon more than 2,000, while Booking.com runs over 1,000 experiments at any given moment, dynamically changing the layout and structure of web pages and offerings. These companies have harnessed … Read more
Marketing will have to demonstrate value in 2023 as the global economy slows, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar. No one would disagree that marketing has had some tough times recently. The good news is that those testing times are due to continue. I say good news because tough … Read more
Republica Havas and Republica Havas Health announced the promotions of three key leaders to the role of Managing Director. The promotions follow an unprecedented year of business growth. Marcela Maurer, Managing Director, Republica Havas Promoted from Vice President and Group Account Director to Managing Director, Maurer will now lead account management across Republica Havas. Joining … Read more
Let’s be honest: forecasting is always an iffy proposition, no matter who does it, how much data we analyze, and how many trends we consider. Too many variables can change the trajectory of what might seem a rock-solid conclusion. Both “known unknowns” and “unknown unknowns” pile up as time advances and can turn a forecast … Read more
By Venkata Bhonagiri, Senior Partner, Group Director, Strategy & Analytics at Mindshare. Zero-party data refers to information that a company collects from customers through voluntary and explicit means, such as surveys, sign-up forms, or preferences centers. This type of data is particularly valuable for brands as it is provided by the customers themselves, making it … Read more
TelevisaUnivision has appointed Jennifer Rogers as Executive Vice President for Consumer and Corporate Marketing of U.S. Networks. Based in Miami, she will report directly to Ignacio “Nacho” Meyer, President of U.S. Networks. Rogers will oversee the strategic development, creation, production, and execution of all corporate and consumer campaigns for the company’s U.S. Television Networks. “Through … Read more
The 2023 Media Comparisons Study, conducted by GfK and commissioned by TVB, continues to be a key industry resource for multimedia usage and effectiveness. This study explores the many different ways individuals consume traditional, digital and streaming media, comparing reach, time spent, daily news sources, most trustworthy news sources and level of community involvement. Additionally, … Read more
It seems as if the thirst for research on younger generations of listeners is unquenchable, and the new Share of Ear® data from Edison Research provides yet another statistic that should be top of mind: one-third of those age 13-34 in the U.S. are reached daily by podcasts. If there was any doubt that younger … Read more
A recession is unlikely and the economy is expected to see slight growth in 2023 as consumers continue to cope with inflation and high interest rates, National Retail Federation Chief Economist Jack Kleinhenzy. “A month into 2023, the economy is facing stiff headwinds and – with the exception of easing inflation – will likely face … Read more
The HMC Annual Summit, the only Hispanic-centric conference developed by industry leaders with multicultural expertise, is back in person in New York City on April 26 to 27. This day-and-a-half conference packs a powerful agenda aimed at arming brands with data-driven insights, research & strategies to help them connect authentically with the Hispanic market. With … Read more
Lumina Foundation released an updated A Stronger Nation, the foundation’s online tool for tracking the share of working-age adults with degrees or other credentials of value. The national post-high school education rate among adults 25 to 64 years old reached 53.7 percent in 2021, an increase of nearly 2 percentage points since 2019 when the … Read more
Florida’s recent block of an Advanced Placement (AP) African American Studies course for high school students sent shockwaves across academia and enraged supporters. Providing all students with access to diverse educational opportunities broadens their perspectives and fosters empathy for each other’s plight. To limit those opportunities is to limit their growth. Limits lead to disparities … Read more
The Hispanic Public Relations Association (HPRA) Miami Chapter announced its board of directors for the 2023-2025 term with a renewed commitment to serving as the premier organization for public relations professionals in South Florida. The new leadership is made up of a diverse group of public relations industry leaders who work in the public and … Read more
As the media industry works towards becoming more inclusive, Nielsen’s 2022 Being Seen on Screen report provides a benchmark for measuring representation on TV. We have expanded our dataset from the Top 300 to over 3,000 shows in broadcast, cable and streaming. We have included more diverse communities, most recently, people with disabilities. We have … Read more
Estrella Media has announced that music industry executive Gerardo Vergara and music producer Alejandro Garza have joined the company’s Estrella Media Music Entertainment (EMME) division. In his role as Director, Vergara will oversee managing the roster, catalog, and business opportunities for EMME, as well as new artist signings and development. Vergara is an established music … Read more
The meetings have wrapped up, the SOW has been negotiated and the client and their brand-new agency are eager to start work. The review process has concluded and now they are in a rush as the client’s timeline is already strained. New work needs to be on air as soon as possible. What happens next … Read more
Entravision announced the debut of their newest morning show La Bronca Mañana featuring Sylvia “La Bronca” Del Valle and Eduardo “El Flaco” Moreno. La Bronca Mañana can be heard on the La Tricolor Network along with Viva 103.1 FM in Los Angeles. La Bronca Mañana needs just eight seconds to wrangle you into their morning … Read more
Major advertisers believe that their agency partners are still offering great value in 2022, according to new research from the WFA and strategic partner The Observatory International. According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up five percentage points since the last such study in 2018, to 17% among those … Read more
When it comes to retail media networks, many marketers seem to be taking a “can’t live with them, can’t live without them” attitude, according to a new ANA study. The report, “Retail Media Networks: A Forced Marriage or Perfect Partnership?” cited a report by eMarketer that projected RMN ad revenue will reach $52 billion in … Read more
In 2019, Herdez Traditions launched a multi-media re-brand campaign with the phrase, “Mexican is Herdez.” Three years later, this metaphor still circulates on socials as short, vibrant, and bass-heavys. What we love about this campaign, created by BBDO, is that it braids ancient and traditional Mexican iconography with contemporary sound, taste, and lifestyle. It underscores … Read more
