Ad agency consultant Michael Farmer made his name with a book, Madison Avenue Manslaughter, that explained in forensic detail how advertising agencies are running themselves into the ground. Now, he’s published a second book: an inside account of one creative agency’s attempt to save itself from decline with a new business model. Madison Avenue Makeover … Read more
By Charlotte Lipman At its inception, TV was a broadcast medium that advertisers relied on for one-to-many marketing. Viewers were accustomed to appointment-style viewing, limited content options, and commercials with messaging that appealed to most consumers. Today, streaming services supply viewers with extensive on-demand video libraries powered by personalized recommendation algorithms and the ability to … Read more
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup 2023TM, announced today a limited-edition merchandise collection in collaboration with the pioneering Los Angeles-based clothing brand and cultural movement Kids of Immigrants. The collection highlights the network’s “La Copa Es Nuestra” campaign for the FIFA Women’s World Cup 2023TM and celebrates the influence of … Read more
By Larisa Bedgood It’s hard to believe it was ten years ago when Time Magazine released their iconic millennial cover story, The ME ME ME Generation. Flash forward to 2023 and millennials – those born between 1981 and 1996 – are now 27 to 42 years old and the largest generation by size – surpassing … Read more
By Neil G. Ruiz, Carolyne Im, Christine Huang and Laura Silver Pew Research Center has a long history of measuring Americans’ views of the United States, China and other countries, but less is known about Asian Americans’ views of these countries. Amid the American public’s increasingly negative views of China and rising concern over tensions … Read more
In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands. The relationship between consumers and brands must evolve, as people feel more vulnerable, and their expectations of brands grow. The 2023 Edelman Trust … Read more
By Xavier Mantilla – Media Strategy, Creative and tactical execution across multiple markets including US Multicultural. Agency Partnerships and coordination. Work is like any relationship and sometimes we pursue what we feel is right, and find out later that it was a mistake. Like marriage, there are ups and downs, but when we look at … Read more
By Mark J. Burns The common narrative associated with American soccer is that it is “the sport of the future” and one with momentum. Expansion is a recurring theme among the top two U.S. professional soccer leagues: MLS recently added a 30th team in San Diego, while the NWSL expects to expand to 16 teams … Read more
By Pierre Bouvard How much time do American consumers spend with their devices and media? In February 2023, Advertiser Perceptions, the gold standard of advertiser and agency sentiment, surveyed 305 marketers and agencies to learn about their perception of American media habits. Media decision makers tend to believe their media habits are pretty much like … Read more
Canela Media launched its latest sports-focused original programs on Canela Deportes. Campeonas will cover the biggest sporting event for women’s soccer happening in Australia and New Zealand this summer. Campeonas will feature the latest news from down-under, stories beyond events on the field focused on Latina players playing in the competition and the environment around … Read more
For our second annual salary report, we surveyed 1,000+ PR professionals to better understand better understand how they’re paid, the hours they work and more. For the first time, we’ve included journalist salaries in our research. Here’s a sneak peek at what’s inside: Typical salaries for PR pros across brands and agencies Salaries and hours … Read more
By Chris Warren Liberty Mutual Insurance’s “Truth Tellers” ad campaign was working well. The TV ads are set on a boardwalk in front of New York’s Statue of Liberty and feature humorous characters, like a handsome but bumbling actor who can’t remember his lines. The ads attracted plenty of attention within the advertising industry and, … Read more
By Larisa Bedgood Threads is a new social media app that launched on July 5, 2023, created by Meta, parent company of the renowned social media apps Facebook and Instagram. Threads is like Twitter, featuring a feed of text-based posts with a 500-character limit, that users can comment on, like, and share – encouraging real-time … Read more
Telemundo Deportes, in association with Telemundo Streaming Studios, proudly presents a groundbreaking documentary that chronicles the remarkable journey of the United States Women’s National Team in “Excelencia en la Cancha: Selección Femenina de los EEUU” (Excellence on the Pitch: United States Women’s National Team). This inspiring tale lays out the USWNT relentless origins, hardships, and … Read more
Telemundo Colorado / KDEN and Telemundo Utah / KULX today announced that Nicole Burri has been promoted to Regional Vice President of Sales for KDEN & KULX, effective immediately. Burri, who has served as KDEN’s Local Sales Manager since 2019, will oversee local and national sales for both Telemundo-owned stations. She will continue to report … Read more
Hispanic consumers were more optimistic in the second quarter of 2023, exhibiting a more positive outlook toward the economy in the year ahead, according to a new poll from the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI). The Hispanic Consumer Sentiment Index (HCSI) rose three points to 83.4 in the second quarter … Read more
Canela Media announced the appointment of Peter Gonzalez as its new Chief Technology Officer (CTO). Gonzalez will be responsible for leading Canela Media’s technology initiatives, including the development and execution of the company’s technical strategies. He will work closely with the executive team to enhance Canela Media’s digital infrastructure, optimize operational efficiencies, and advance the … Read more
NPower’s Command Shift Coalition unveiled new data about consumer attitudes towards US companies and their Diversity, Equity and Inclusion (DEI) efforts. Results from a recent Omnibus show that 75% of American adults do not think US companies have followed through on their DEI commitments made during the pandemic and the same amount do not think … Read more
By Lindsey Levich As the cookie continues to crumble, marketers have turned their attention to first-party data, grabbing up as much as possible from analytics tools, site logins, CRM systems, and more. First-party data can be sophisticated with useful information about potential or current customers, even helping to gauge the value of these customers. However, … Read more
In Hollywood, it seems that the old entertainers’ adage ‘the show must go on’ has fallen out of favour. A strike by the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA), has seen TV and film production in the USA screech to a halt, as well as promotional activity like interviews … Read more
