As the end of 2021 comes into focus, the ripple effects of the pandemic aren’t the only disruptive factors for advertisers to contend with. Channel fragmentation, privacy, ad avoidance and social responsibility are additional considerations that affect everything from marketing strategy to channel choice to message tone.
It is hardly a secret that the television advertising landscape is rapidly transforming as consumers’ viewing habits become less straightforward. Audiences can access their favorite shows on traditional pay TV or across any number of digital touchpoints, like streaming services or network apps.
Our annual holiday survey revealed that nearly two-thirds of U.S. consumers expect their 2021 holiday season will be more like it was in 2020, during the pandemic, than it was in 2019.
Consumers plan to spend $997.73 on gifts, holiday items and other non-gift purchases for themselves and their families this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. Despite the continued supply chain disruption, this is on par with consumer spending last year.
For the first time in its over 50-year history, Special Olympics launched a fitness campaign aimed at Hispanic athletes with intellectual disabilities. The campaign, Escuela de Fuerza, which translates to School of Strength, drops at a key moment during the pandemic when many athletes with intellectual disabilities are working out from home to avoid public spaces.
Companies are disclosing the racial and ethnic composition of their boards at a record rate.
Univision Communications Inc. announced 87 new open positions at Univision News, the company’s news division. The new job openings are centered in the production of news, and include reporters, anchors, and correspondents, as well as producers, editors, operators, and technicians, and will accelerate Univision’s evolution to become the largest Spanish-language media company in the world.
Ten ways scope-management and performance-evaluation programs can help brands assess and mitigate risk
Consumer companies are being confronted with inflationary cost pressures on many sides.
Toward a “new and improved” understanding of corporate innovation programs
Philanthropy’s role in advancing gender equality and promoting racial justice
As we approach the 23rd annual ANA Multicultural Marketing & Diversity Conference, it’s a good time to step back and reflect on news from the past year that is relevant to multicultural marketing and diversity. By Bill Duggan / Association of National Advertisers
A new study commissioned by the Interactive Advertising Bureau (IAB) and led by a researcher from Harvard Business School, found that the internet economy grew seven times faster than the total U.S. economy during the past four years, and now accounts for 12 percent of the U.S. gross domestic product (GDP).
TikTok, in partnership with Publicis Groupe and WARC, have released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase through “community commerce.”
Visual discovery – even when it’s in the form of advertising – drives purchase decisions. Nearly half (49%) of Americans say product images influence their purchases of consumer packaged goods (CPG), while almost three-quarters (74%) say images in search results are very or extremely helpful in determining which products to buy, according to a new consumer sentiment survey commissioned by NCSolutions (NCS).
Claritas releases its annual U.S. Hispanic Market Report. On this episode of The Marketing Insider, popular guest Ron Cohen, VP of Practice Leadership at Claritas, joins us to talk facts and figures.
How consumers are planning to spend heading into 2022
Consumer confidence has dropped by 4.2 points over the past seven days to read at 53.6 in this week’s Ipsos-Forbes Advisor U.S. Consumer Confidence Tracker. Sentiment is now exactly on par with the pandemic average and is at its lowest level since February 24, eight months ago.
Initial results from the first-ever Diversity, Equity and Inclusion Census of the global marketing industry have identified key challenges around family status, age and gender as well as ethnicity and disability.
Nielsen unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media. Nielsen’s new look and feel represents a commitment to innovation and the company’s role and purpose of powering a better media future for all people.
