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NBCUNIVERSAL TELEMUNDO ENTERPRISES extends “NUESTRAS FINANZAS” national campaign

NBCUniversal Telemundo Enterprises is once again spearheading the initiative to raise awareness during Financial Literacy Month with its nationwide campaign, Nuestras Finanzas (Our Finances). This initiative aims to empower the U.S. Hispanic community by providing essential information and Spanish-language resources on various facets of financial literacy. Nuestras Finanzas, a multiplatform initiative launched in 2022 as … Read more

Decoding Compensation Models and Implementing the Right Model [REPORT]

This joint initiative from the ANA and the 4A’s, developed by a task force of ANA and 4A’s members, is an executive-level guide that details various compensation models that focus on better outcomes for both marketers and their agencies. The primary objective is to establish a robust framework that benefits marketers and agencies, raise awareness … Read more

Entravision Ignites Phoenix Airwaves with Launch of Fuego 106.7 FM

Entravision Communications Corporation announces the highly-anticipated launch of Fuego 106.7 FM, marking a significant milestone in the realm of radio broadcasting in Phoenix. As a vibrant celebration of culture and music, Fuego 106.7 FM emerges as the premier destination for the dynamic and thriving Latino community in Phoenix and surrounding areas. With a steadfast commitment … Read more

HMC TO ADVERTISING & MARKETING EXECUTIVES: STOP LATINO COATING

In today’s competitive marketplace, CMOs face immense pressure to achieve growth. Proper investment and authentic engagement with U.S. Latinos, who are influencing mainstream culture and fueling demographic shifts is the clear answer. The Hispanic Marketing Council (HMC) unveiled a new campaign at its 2024 Annual Summit calling on the advertising and marketing industries to “Stop … Read more

¡Tú Cuentas! Cine Youth Fest Opens Submissions for 2024 Edition

¡Tú Cuentas! Cine Youth Fest is now accepting entries for its fourth annual event, spotlighting the talent, innovative narratives, and artistic vision of up-and-coming Latino/a filmmakers. Entries will be accepted via CineYouthFest.org through August 6, 2024, with an early bird discount available until June 4, 2024. The festival will occur from October 9 to October … Read more

NTERTAIN acquires Latino Film Festival

NTERTAIN and The Latino Film Festival announce their merger with the launch of The NVISION Film & Music Festival. The festival will occur from October 10th to 12th, 2024, at the prestigious Palm Springs Art Museum in Palm Springs, CA. Over the past decade, the festival has showcased thousands of films and featured notable participants … Read more

Launch of El Barrio Sessions: A New Online Content Series

Belongó, formerly known as the Afro Latin Jazz Alliance, announces the launch of El Barrio Sessions, an exciting new online content series featuring captivating performances and insightful interviews from established and emerging musicians. To view CLICK HERE.  

The Power of Business en Español by Jose Cancela

SAMS Advertising (Spanish Advertising & Marketing Service), founded in 1963, was the first full-service Hispanic advertising agency in the United States. With its home in New York City, SAMS and its founder, Luis Diaz Albertini, would go on to change the advertising world. The agency’s unwavering commitment to its Spanish-language work would spawn various generations … Read more

Is Animation Marketing an Easier Sell for Brands?

By Anne Field The marketing team at FedEx wanted to deliver something extra special for its next ad campaign. The goal was to stand out from the crowd and grab the attention of younger viewers while highlighting, of course, that FedEx can help customers’ businesses. The result was “Tall Tales of True Deliveries,” an animated … Read more

Latinos in Sports launches

Seasoned executives from the worlds of sports, media, and marketing announceda joint venture focused on the power of Latinos in the global sports industry. The multitiered platform will focus on content, careers, and convenings, and officially launch during Miami’s Formula 1 weekend. Through his company ImpactX Sports Group, Xavier A. Gutierrez—president and CEO of the … Read more

d expósito & Partners signs well-known ad executive “Tony” Ruiz

In a statement released to HispanicAd.com this morning, Daisy Expósito-Ulla, leader of d expósito & Partners, announced the hiring of “Tony” Ruiz, an accomplished ad and marketing executive with years in the industry. Here’s the statement: ¡BIENVENIDO, TONY! Today, I’m happy to announce the association to d expósito & Partners of Antonio (Tony) Ruiz, a … Read more

Nation’s Foreign-Born Population [REPORT]

From 2010 to 2022, the nation’s foreign-born population increased by 15.6%. According to a new report The Foreign-Born Population in the United States: 2022 released by the U.S. Census Bureau today, the foreign-born population was 46.2 million (13.9% of the total population) in 2022 compared to 40.0 million (12.9% of the total population) in 2010. … Read more

How Immigrants Have Dispersed Throughout the Country

By Joyce Hahn and Lauren Medina The number of foreign-born people in the United States rose by more than 5 million over 10 years to 45.3 million or 13.7% of the nation’s population, according to the 2018-2022 5-year American Community Survey (ACS) estimates. Immigrants made up over a fifth of the population in four states: … Read more

We’re ready for a return to Reach and Frequency

A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media Services, explains how WFA is supporting the global rollout. Reach and Frequency is important. Perhaps more important than it’s ever been. Reliably and accurately provided across screens, Reach and Frequency can help advertisers plan and optimise … Read more

Effective advertising requires more than originality

By Nigel Hollis I believe originality is an important quality of effective advertising, but originality must do more than earn people’s attention. That is not just my opinion. A meta-analysis of 67 academic papers comes to the same conclusion. A meta-analysis of when and how advertising creativity works The meta-analysis was published in the Journal … Read more

reVolver Podcasts and Cisneros Media Distribution join forces

reVolver Podcasts announced its strategic partnership with Cisneros Media Distribution, unveiling the launch of five beloved titles in podcast form. This collaboration marks a significant leap forward in digital entertainment, promising diverse and compelling content for audiences worldwide. Jack Hobbs, President of reVolver Podcasts, emphasized the company’s commitment to innovation and accessibility, stating, “Our partnership … Read more

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