Join for an overview of the Hispanic population in the U.S. We will explore data from the 2020 Census Detailed Demographic and Housing Characteristics File A and the American Community Survey. Learn about available Census Bureau tools that provide free and easy access to data for your analysis of Hispanic trends. We will also demonstrate … Read more
Nueva Network, a Spanish Language media company, announced they renewed their Affiliation and Sales agreement with “Chiquibaby Show.” The nationally syndicated show airs in over 100 US Spanish Language Radio Stations across the US. The TV and Radio personality, winner of 6x Emmy awards for outstanding work in radio and television, Stephanie Himonidis, also known … Read more
In this first edition of the Wheelhouse blog for 2024 from Ebiquity’s Marketing Effectiveness team, Principal Consultant Steffen Kapffenstein makes the case for consumer goods investing in dedicated analytics to optimise the effectiveness of their promotional spend. In today’s tough economic climate, knowing what works best in terms of promotions – and why – have … Read more
By Morgan Strawn Musician and spoken-word artist Henry Rollins is said to have once remarked that “pizza makes me think that anything is possible,” an observation that captures the intense emotion that the food inspires in so many of us. It’s fitting, then, that we should celebrate this remarkable meal-in-a wheel on February 9th, National … Read more
In the recent departure of Albert Rodriguez – President & COO of Spanish Broadcasting (SBS), the Board of Directors of SBS proposed and voted to have Raúl Alarcón add and resume the duties of President of Spanish Broadcasting System. Mr. Alarcón’s successful launch of Spanish Broadcasting System as a dominant radio broadcasting company close to … Read more
Cancer is the leading cause of death among Hispanics, and to raise awareness around this statistic, cancer treatment and research institution Memorial Sloan Kettering Cancer Center partnered with Miami-based creative agency Alma to produce and launch a bilingual Public Service campaign that promotes the importance of cancer screenings. The campaign includes a short film, Late, which premiered … Read more
Nissan and TelevisaUnivision are teaming up for an exclusive in-culture, in-language broadcast experience for Latino viewers as part of Univision’s coverage of the big game. With Latino viewers making up one of the fastest-growing football fanbases, Nissan is looking to build a meaningful connection with consumers during the nation’s biggest game where sports, music and … Read more
PAWS4you, an animal rescue organization based in Miami, is seizing the excitement of the biggest sporting event of the year to launch a compelling pet adoption initiative that gives the local community an opportunity to adopt dogs of the same breed featured in TV commercials during the Big Game. “See a dog. Adopt a dog.” … Read more
The Latin music industry has experienced a remarkable expansion, becoming a global cultural phenomenon, setting new milestones, and captivating audiences worldwide. As part of this extraordinary journey, out-of-home advertising (OOH) has emerged as a pivotal element in the success of Latin music marketing strategies. ACA Marketing, an agency that connects brands with Latin music artists … Read more
NBCUniversal announced the dates and locations of the company’s two marquee events, One24 and Upfront. Together, these industry events will demonstrate the technological advancements that power NBCUniversal’s premium content as well as the celebrated IP and iconic talent that bring inspiring stories to life every day from across the company’s vast portfolio. On Wednesday, March … Read more
By Joanna Fragopoulos There is a tremendous amount of emphasis on the relationships between CEOs and CMOs. However, what is often overlooked is the relationship between the CMO and CFO, who by nature, work closely together due to the changing nature of budgets and allocations for various projects and investments (such as on tech uses). … Read more
Before any referee blows the whistle to officially start a FIFA World Cup 26 match inside Hard Rock Stadium just over two years from now, the responsibility of galvanizing business and community support for the world’s largest sporting event in Miami-Dade County begins with bringing together strong community leaders to guide the effort. The FIFA … Read more
Locality, a local video solutions provider, announced a partnership with Canela Media, the leading technology and innovation-driven digital media company for the Latino community. Locality will act as the Hispanic-media company’s exclusive political ad sales arm and oversee political campaign engagement strategies targeted toward Hispanic audiences this election year. The synergy of Canela Media’s trust … Read more
Nielsen announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households. For nearly a decade, Nielsen has been capturing viewing that occurs outside of the home, including airports, hotels, bars and restaurants. Through proprietary Portable People Meter (PPM) Wearables technology, Nielsen … Read more
By Jacqueline Lisk Jon Cook, global CEO of VML, says merging VMLY&R and Wunderman Thompson offers additional value for brand advertisers. “In the new company, we will have the most complete end-to-end commerce offering on the planet,” he says. Courtesy of VML When WPP announced in October that it would merge two of its largest … Read more
After a better-than-expected performance in 2023, what happens with the economy in 2024 could depend largely on the labor market and what the Federal Reserve does with interest rates, National Retail Federation Chief Economist Jack Kleinhenz said. “Federal Reserve officials have tough policy choices ahead as they decide on what to do and when,” Kleinhenz … Read more
Ingrid Otero-Smart, President/CEO of Casanova//McCann, announced the appointment of Karla Acevedo-Chazaro as EVP, Chief Client & Operations Officer, effective immediately. Ms. Acevedo-Chazaro joined Casanova in 2010 as Account Director and became the Agency’s Chief Stewardship Officer in 2021. Ms. Acevedo started her career in her native Mexico and worked at various agencies there including McCann … Read more
By Joanna Fragopoulos Robert Half, a consulting firm, recently released new findings regarding hiring trends and employee wants and needs. The new year brings a hiring wave, as 57 percent of respondents to Robert Half’s “State of U.S. Hiring Survey” stated that they plan to hire for permanent positions in the first half of 2024. … Read more
Lumina Foundation released the annual Stronger Nation report, highlighting results in its online data visualization tool for tracking working-age adults with degrees and other credentials of value. The national education attainment rate among adults 25 to 64 years old reached 54.3 percent in 2022, the most recent year for which data are available. This gain … Read more
By Risa Gelles-Watnick In a far cry from the early 2000s, most U.S. adults today say they use the internet (95%), have a smartphone (90%) or subscribe to high-speed internet at home (80%), according to a Pew Research Center survey conducted May 19 to Sept. 5, 2023. To download report, CLICK HERE.
