Promotions & Events

7UP announced an inaugural partnership with Alianza de Futbol, the premier Hispanic soccer scouting program in the United States, to launch the 7UP Sueño Alianza soccer tryout series. This premier series of tryouts are designed to give up-and-coming soccer stars the chance to fulfill their dreams of playing collegiate or professional soccer.

Telemundo Media announced State Farm as the title sponsor of the 2012 “Billboard Latin Music Awards Presented by State Farm,” the network’s highest-rated entertainment special to be broadcast live on Telemundo on Thursday, April 26, at 7PM/6c from the BankUnited Center in Miami, Florida.

Kaiser Permanente launched this month – “Música es salud” (Music is Health) an in-language website where users can download music to support them in living healthier lives. Based on the concept that music is good for the health by helping you relax the mind, get revved up for a workout, give a mood boost or even fall asleep easier; “Música es salud” provides Latinos with playlists to help them reap these health benefits.

ESPN Deportes Miami announced the launch of a consumer promotion with Goya and Sedano’s Supermarkets of the ESPN Deportes Miami’s exclusive broadcast of Spain’s La Liga games.

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
 

Liberty Tax Service announced that its Hispanic community initiative, Una Familia Sin Fronteras(A Family Without Boundaries), is supporting American Red Cross Month in Hispanic communities nationwide, helping generate awareness of the American Red Cross‚s lines of service in the local community, promote blood donation in the Hispanic community, and raise funds for community programs and disaster relief.

Azteca America in partnership with Sprint announced the successful launch of the branded multiplatform soccer campaign “Gol O No Gol?” (Goal or Not).

Ford is teaming up with NBC and eight-time Emmy Award-winning reality producer to create “Escape Routes,” a prime-time reality TV show that will air on Saturday nights on NBC and mun2 beginning March 31.