Public Relations
DEI Shouldn’t Just Be a Black Thing… They Just Do It Better
It’s been bugging me since Gene Bryan of HispanicAd.com raised the issue on his website in early September. My compadre was ranting about the glaring omission of Hispanics in a piece written by Amira Barger a DEI practitioner and executive vice president, Health DEI at Edelman. The piece in PR Daily titled "No, you are not ‘over-indexing on Black" is a well written argument as to why organizations must challenge their pre-conceived notions on their DEI efforts in regard to the Black community. She frames and supports her argument with solid facts from the vantage point of “what it means to be employed while Black, to what it means to be represented in marketing while Black” kudos to her. Gene’s point was that the piece should have been more inclusive as opposed to Black focused. I believed that was entirely Ms. Barger’s prerogative. But the omission did leave me wondering why when DEI comes up, it always seems to be in reference to the Black community. By Pedro de Cordoba is a multicultural marketing and sales consultant.
National Pork Board reinforces pork’s nutritional value to Latinos
The National Pork Board is celebrating Hispanic Heritage Month with celebrity ambassador couple Jorge Bernal (TV personality) and Karla Birbragher (celebrity stylist) with their newest platform – Ponle Pork. The ambassadors, along with six content creators from key Hispanic markets, will reinforce pork's superior nutritional value by showcasing exciting ways to add this protein to any meal.
Labor Day Reading – HispanicAd publications available for FREE
HispanicAd in association with the Hispanic Marketing Council and Adam R. Jacobson plan and publish key supplemental reading through out the year to cover the most important topics for our industry besides our daily coverage.
No, you are not ‘over-indexing on Black’ [Here we go again a so called “DEI Expert” does not even mention US Hispanics]
PR Daily published an article by By Amira Barger the EVP of Health DEI at Edelman. Even though I agree with the premise, it astonished me that a so called "DEI Expert" cannot herself be more inclusive in her presentation of her point in the article. Excluding the importance is US Hispanics! What, DEI is only promoting Blacks or African American? Edelman as a company knows better that this. Have you lost your compass?
The State of Corporate Communications 2022 [REPORT]
To better assess the challenges and opportunities for corporate internal communications, Ragan Communications and PoliteMail surveyed more than 250 communicators in May 2022.
Garibaldi named President of Boden
BODEN announced that former Ketchum partner Sara Garibaldi as president. Garibaldi will work closely with Founder and CEO Natalie Boden to address the growing demand and accelerated growth from companies looking to lead through impactful campaigns that authentically engage with the Hispanic community.
Betances named Director of People and Engagement at Republica Havas
Republica Havas announced that Stephanie Betances has joined its team as director of people and engagement. With experience across several industries, she brings a deep understanding of employee relations, learning and development, benefits, team engagement, and more.
PRSA LA celebrates Champions of Diversity
The Public Relations Society of America Los Angeles Chapter (PRSA-LA) continued its annual celebration of excellence in diversity and inclusion with the return of its Sunrise Honors on August 5 at The City Club of Los Angeles.
Republica Havas Health launches
Havas Health & You and Republica Havas announced the creation of a new agency, Republica Havas Health, to help foster health equity for multicultural patients and consumers. Republica Havas’s new division will be led by Co-founder, Chairman and CEO Jorge A. Plasencia, and will leverage the scale of HH&Y to reach brands and consumers across the United States, with quick global expansion plans.
LATIN2LATIN MARKETING + COMMUNICATIONS announces promotions
Following the constant and consistent growth within the marketing field, Latin2Latin Marketing + Communications (L2L) has announced the promotions and appointments of several of its executives in key positions, under the administration of Arminda Figueroa, CEO and Founder of L2L.
Chispa names Sensis as PR Agency of Record
Chispa, a dating app designed for Hispanic singles in the United States, has named Sensis as its new PR agency of record, leading both earned media and public relations.
Verdeja named Communications Team Associate Director at Republica Havas
Republica Havas announced that Victoria Verdeja has rejoined its team as associate director of communications. She will spearhead public relations efforts, including external and internal communications, media relations, social impact, and the agency blog, for the Republica Havas brand.
Performative Gestures in Multicultural Marketing
At some point, we need to demonstrate that the “Performative Gestures” by many advertisers and their media buying agencies have merit and contribute to the overall growth of advertising and marketing to Multicultural Consumers.
5WPR Announces Expansion of Multicultural Marketing and PR Division
5WPR announced the expansion of their Multicultural Marketing and PR division, to further support Black and Latinx-owned businesses.
Emigdio Rojas Named Managing Partner at Simplicity
Simplicity announced the appointment of Emigdio Rojas as managing partner to lead its operations in the United States.
Latin2Latin Marketing + Communications wins 2 Telly 2022 Awards
Latin2Latin Marketing + Communications (L2L)’s Por Los Nuestros" Voices of our Community, a unique integrated campaign targeting Hispanics in Kansas received two Telly Awards: Gold in the Health & Wellness category and Bronze for the Social Impact category.
The Power of PR: Why the Press Release Is Still an Effective Tool
A press release is a communications tool that's been leveraged for years and continues to be an integral piece of a company’s marketing, PR, and social media strategy. Not only do press releases give companies a channel to share newsworthy stories, but they also strengthen search engine optimization and increase the odds new customers will find your business online.
Latin2Latin Marketing + Communications alliance with Digo Media
Latin2Latin Marketing + Communications (L2L), and Digo Hispanic Media Group (Digo), announced their alliance and partnership, consolidating strategic marketing and communications services with the support of their digital proprietary platforms and artificial intelligence to meet the needs of this hyper-growth segment.
Ruder Finn acquires Comunicad
Ruder Finn announced that effective immediately, the team members of DC-based multicultural agency Comunicad LLC will join the agency.
