Management
Examining the Racial and Ethnic Diversity of Adults and Children
The 2020 Census shows the overall U.S. population in 2020 was more racially and ethnically diverse than it was a decade earlier. But how racially and ethnically diverse were different age groups within the population?
CMO Tenure Study: An Expanded View of CMO Tenure and Backgrounds
As with prior years, this report tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. The expanded data set, which includes a more diverse set of companies with broader industry representation, reflects the increasingly multifaceted nature of marketing today.
Lopez Negrete Communications Honored with Two Coveted District 10 Mosaic Awards
Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District. The agency garnered an award in the Diversity and Inclusion Integrated Campaign category for their work on Walmart “Together Somos Más,” Unilever "Nos Inspiras Tú," and Mattress Firm "Hablemos de tu Descanso” and also won the Mosaic Talent in Advertising Content Creation.
Third Generation Latinx Brands and CPG: A New Era of Hispanic Marketing
The Latino community in the United States is changing rapidly, and this shift is reflected in the evolution of Latinx brands. The first generation of Latinx brands emerged in the 1980s, coinciding with the first large Hispanic immigration boom in the country. Many of these brands sold products from Latin America and marketed to Hispanic immigrants in their native language. Goya, established in New York City in the 1930s by a Spanish immigrant, is an example of a first-generation Latinx brand.
The Marketing Community’s Support of Diverse Suppliers [REPORT]
This research is based on a survey of the ANA database of certified diverse suppliers serving the marketing/advertising industry. We wanted to hear from these diverse suppliers to learn: how interest from the marketing/advertising community in supporting diverse suppliers changed in the past year; how investment from the marketing/advertising community changed in the past year; top challenges for diverse suppliers.
Ramping Up College Recruitment Efforts – How L’Oréal and other brands bolster their efforts to recruit new talent from universities and colleges
As director of university relations and partnerships at the cosmetics giant and ANA member L'Oréal, Brittany Ramsey is responsible for identifying and attracting the marketing talent the company needs to thrive in the future. But in the past few years, the skills and education of the students L'Oréal wants to recruit has changed significantly.
The Hispanic Growth Engine Post Pandemic
A key responsibility of marketers is to identify growth opportunities. It would be easy to overlook the strength of the U.S. Hispanic market if you were not aware of their impressive economic performance before and during the pandemic. The Latino Donor Collaborative published their latest annual report that paints a powerful picture of resilience. It confirms the dominance of Latinos in the growth of the new mainstream economy. By Roberto Orci
When It Comes To Advertising, Multicultural Representation Is Not Enough
As we close another Super Bowl cycle, I've been approached by some media outlets asking my opinion about the lack of representation of multicultural consumers, mainly Hispanics, in this year's roster of brands that invested in the big game. By Isaac Mizrahi - CEO of ALMA Agency
Is your Brand one of 2022’s Most Culturally Inclusive Hispanic Brands?
The Cultural Inclusion Accelerator™ in partnership with ANA AIMM celebrated the Most Culturally Inclusive Brands of 2022 after a massive of study of 716 ads from America’s 100 leading brands gathering 250,000 evaluations across 104K respondents of Asian, Black, Hispanic, LGBTQ+, People with Disabilities, and White Non-Hispanics.
AIMM reveals America’s Most Culturally Inclusive Brands Awards
New Cultural Inclusion Accelerator's CIIM™ data, in partnership with ANA's AIMM, reveals top overall brands perceived as most culturally inclusive among Multicultural & Inclusive consumers, as well as top brands perceived by Asian, Black, Hispanic, LGBTQ, and People with Disabilities segments.
Marta Gerdes passes ……
Marta Gerdes recently passed, a veteran Hispanic & Multicultural marketing executive. Ms. Gerdes was a well known and beloved executive with ties to many in our industry. She was recently VP Marketing at Tampico Beverages Inc. and Chief Brand Officer, Latin America at McDonald’s and serve in many other capacities in our industry.
Seven Reasons Why The Hispanic Segment Can Beat The Recession
As a new year starts, we return to our work routine, facing the prospect of a recession. Some believe it will be a mild one, while others are more pessimistic. Nonetheless, most experts believe the country will face an economic slowdown, and consequently, brands may reassess their marketing investments as they will act more cautiously on where to invest their resources in 2023. By Isaac Mizrah - CEO of Alma Agency
2022 Hispanic Market Thought Leaders available for FREE DOWNLOAD
HispanicAd presents our 9th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry.
2022 HMC HISPANIC MARKET GUIDE explores Hispanic Diversity, Cultural Blind Spots, Inclusive Advertising & Media Consumption [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous efforts to connect with the multicultural market are seeing results that demonstrate the economic power of Hispanics.
LABOR-BASED FEES REMAIN DOMINANT FORM OF AGENCY COMPENSATION [REPORT]
Labor-based fees remain the most dominant form of ad agency compensation, but marketers are using fixed, or output-based fees with increasing frequency, according to a new ANA study.
AIMM’s Power Up! Growth Through Inclusive Marketing [REPORT]
This CMO Guide for Modern Marketing Leaders makes an indisputable argument about where growth is coming from... Multicultural and Inclusive audiences! Which makes these diverse audiences the #1 priority for marketers, for whom growth reigns supreme. Power Up! relies on the latest industry studies, proprietary data and a host of other insights and metrics.
“INCLUSION” voted ANA 2022 Marketing Word of the Year
According to the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), inclusion is “the act of being seen, heard, understood, and respected for who we are as individuals and within a group, structure, or system.” AIMM defined diversity as “understanding and recognizing each other’s unique qualities, perspectives, and similarities that shape who we are as an individual or in a group.”
FIRST WEEK OF FIFA WORLD CUP QATAR 2022 PROPELS TELEMUNDO AND PEACOCK TO RECORD CONSUMPTION
On the strength of compelling matchups, world-class football, and the return of the United States, the first week of Telemundo Deportes’ Spanish-language coverage of the FIFA World Cup Qatar 2022 has delivered record viewership across Telemundo, Peacock and Telemundo’s streaming platforms. Telemundo is the exclusive Spanish-language media rights holder to the FIFA World Cup Qatar 2022™ in the U.S.
Marketing Relationship Survey: Agency-Client Relationship in 2022
For the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.
Multicultural Americans Believe the American Dream is Still Reachable [REPORT]
Findings from a new study reveal that multicultural Americans have strong faith in the “American Dream.” In fact, 78% of Black, Asian, and Hispanic American consumers say they have achieved or believe they can achieve the American Dream, as compared to 69% of White consumers.
