The Mobile Marketing Association (MMA) announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging.
Media
America’s New Mobile Majority: a Look at Smartphone Owners in the U.S.
In March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. Consumers purchasing new phones picked smartphones more often, and among smartphone owners Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS.
Just-in-time Information through Mobile Connections. [REPORT]
The rapid adoption of cell phones and, especially, the spread of internet-connected smartphones are changing people’s communications with others and their relationships with information. Users’ ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information seekers and problem solvers.
A Commitment to Radio. [REPORT]
A Commitment to RAdioLearn about the various ways advertisers utilize radio to engage consumers in the new “Commitment to Radio” brochure. This compilation of advertiser success stories, including industry-driven activities, demonstrates why radio works for advertisers. Read about radio’s passion, connection, effectiveness, and evolution.
Is Your Social Media Strategy Global?
As the worldwide social network audience soars well past 1 billion people, marketers are tackling the difficult task of coordinating their social media marketing efforts on a global scale.
‘Extreme’ Shoppers turn to Mobile Media at Key Stages of the Purchase Process.
A newly savvy and self-reliant breed of shoppers has developed a powerful symbiosis with mobile media devices — forcing marketers and retailers to adapt, and presenting fresh opportunities for brands to engage and win over consumers.
ESPN, Inc. launches new multi-platform worldwide soccer brand, ESPNFC.
ESPN, Inc. introduces ESPNFC, a new multi-language and multi-country brand for soccer fans around the world across TV, radio, print, online, print and mobile.
The ‘Smartphone Class’: always on, always consuming Content.
Armed with fast, high-powered smartphones, a new class of consumers, 100 million strong and growing, is rerouting the path to purchase and redefining cultural norms in the US.
For Brands, Social Media shows returns but measurement hurdles remain.
Executives see improvements in marketing and sales efforts, and market share gains as a result of well-planned campaigns
