Forget about the number of fans or “likes” your organization’s Facebook page has. It’s what the organization is doing to keep those fans engaged that is important, especially if those fans comprise the “Millennials” – individuals who are 18 to 29 years old.
Media
I propose the elimination of key Industry jargon – because it might hurt someone’s feelings.
As I read the news regrading how the Department of Education in New York City is banning 50 words from the standardized performance tests for students in the city, I could not stop thinking why this should not apply to our advertising Industry.
Consumers use Local Searches to find Restaurant, Automotive Information.
AT&T Interactive’s Q4 2011 “Local Insights Report,” which analyzed data culled from its YP Local Ad Network, found that most US local searches were for restaurants, with auto repair and service searches second.
VoodooVox and Espacios Media join forces to commercialize Hispanic Direct Response Market.
VoodooVox Inc. announce that it has teamed up with Espacios Media LLC, a Miami-based media representation company to bring direct response marketers a cost efficient, quality lead generation platform that addresses the Hispanic marketplace.
ESPN Deportes Radio to launch in New York.
ESPN, Inc. announced that 1050 AM will be the new home of ESPN Deportes Radio starting September, 2012. ESPN Radio’s New York station will be heard on 98.7 FM beginning April 30 and will simulcast content on both stations until the launch of ESPN Deportes Radio.
Azteca America to premier ‘El Show de Tatiana’.
Azteca America announced the Sunday debut of the most entertaining family program in Spanish-language television, “El Show de Tatiana,” hosted by the one and only Tatiana, known in Spanish as La reina de los niños.
FOX Deportes & Golden Boy Promotions enter The Ring.
FOX Deportes announced an expansion of its combat programming by partnering with Golden Boy Promotions, one of the leading boxing promotional companies in the world. The partnership with Oscar de la Hoya’s Golden Boy Promotions includes one originally produced boxing event per month from the United States which will also air on Fox Sports Net along with live boxing events from cities throughout Mexico. In addition, FOX Deportes will broadcast classic fights from Golden Boy Promotions extensive library.
Smartphone population gains Users – – Young & Old
More than half of US mobile users will have a smartphone by the end of next year, and as users make the switch, their content consumption will grow to match the capabilities of their new phones. But as the audience grows, the group’s demographic composition will change, and marketers will need to keep up with new touchpoints for reaching the expanding community of smartphone users.
Mobile Internet – Delivering on the Promise of Mobile Advertising [REPORT]
“Mobile Internet – Delivering on the Promise of Mobile Advertising” represents the first in a series of white papers from Yahoo! that provides an overview of the mobile landscape, explores the potential of emerging applications and explains mobile capabilities to marketers looking to integrate mobile into their advertising campaigns. This paper discusses mobile and tablet usage, delivers insights about mobile advertising effectiveness, presents real world case studies and details current best practices in mobile advertising.
Remaking Selena.
At the Billboard Latin Music Conference in Miami, I was curious about one session since my radio career included the rise of that girl with the big voice from Corpus Christi, Tejas – – – Selena.
nuvoTV unveils 2012 – 2013 Programming Slate.
nuvoTV will feature five new non-scripted series for its 2012-13 season including: Mario Lopez 1-on-1, Fight Factory, The 7 of Clubs, Curvy Girls and Low-Ballers. These shows will join nuvoTV’s returning original reality Model Latina to anchor the schedule. The five new programs offer everything from a rare look inside the hugely popular sport of MMA to sexy celebrity interviews with top Latino talent– all geared toward BCLs.
